Top Influencer Marketing Agencies in Spain in 2025

All real-time rankings of all platforms and countries are available here.

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Here’s the list of the top influencer marketing agencies in Spain in 2025:

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1. SamyRoad

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Founded in 2012, Madrid-based SAMY Alliance has scaled into an ecosystem of 900-plus specialists operating from 14 offices and activating campaigns in 55 markets. Its proprietary social-listening and influencer-matching stack—covering a universe of 42 million creators—has powered more than 2,000 social-first programmes worldwide, achievements that earned the group four consecutive placements in the FT 1000 ranking of Europe’s fastest-growing companies. Continuing its buy-and-build strategy, SAMY most recently acquired Berlin creative shop Intermate in April 2025, further strengthening paid-social and content-production capabilities across YouTube and TikTok. 

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The alliance’s research arm translates real-time cultural signals into insight-led storytelling, enabling integrated influencer, ePR and paid-media activations for marquee clients such as Diageo, Netflix and Microsoft. High-engagement programmes—from TikTok recipe remixes for Beefeater to stigma-busting conversations for Kotex—demonstrate the agency’s knack for turning community co-creation into measurable brand trust. This blend of data fluency and cultural empathy persuaded private-equity firm Bridgepoint to reinvest in February 2025, backing SAMY’s ambition to become the world’s leading independent social-first network. 

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Top Customers: Unilever, Grupo Bimbo, L’Oréal Group 

Employee Count: 51-100

Starting Budget: ≥ $10K

Year Founded: 2013

Niches Served: Data-driven global campaigns

Office Location: Madrid

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2. Influencity

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Influencity delivers an AI powered influencer marketing platform that unifies discovery, workflow, and performance analytics in one space. The solution already supports over two thousand brands, among them Johnson & Johnson and Samsung, showcasing proven global reach. Robust filters and predictive metrics help marketing teams pinpoint creators whose audiences align with precise campaign goals.

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Beyond the software, Influencity curates an extensive library of tutorials and white papers that unpack current influencer trends, strategy frameworks, and compliance tips. Continuous access to these resources fosters marketer skill growth while reinforcing the platform’s philosophy of data driven decisions and authentic influencer relationships. As a result, campaigns executed through Influencity demonstrate higher engagement and clearer ROI reporting.

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Top Customers: Air France-KLM, Samsung, Pernod Ricard

Employee Count: 11-50

Starting Budget: ≥ $10K

Year Founded: 2014

Niches Served: SaaS + in-house team combos

Office Location: Madrid/Valencia

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3. SocialPubli

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SocialPubli España stands out as a leading influencer marketing agency, matching brands with a versatile pool of more than 500 000 creators across Instagram, TikTok, YouTube and X. The platform champions a truly open marketplace that lets nano influencers, micro influencers and larger personalities monetise their voices without gatekeepers. Emphasis on democratisation turns even the smallest content creator into a viable partner for global and local campaigns.

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Thought leadership flows through regular blog posts and webinars covering content quality, audience engagement tactics and the rapid rise of AI powered campaign planning. SocialPubli España spotlights trending social conversations and high profile influencer events, illustrating how authenticity converts creative ideas into measurable lift for brand KPIs. Continuous education keeps both marketers and creators aligned with evolving best practices in Spain’s digital ecosystem.

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Top Customers: Vodafone, Carrefour, IKEA, McDonald’s, Comedy Central

Employee Count: 11-50

Starting Budget: ≥ $10K

Year Founded: 2015

Niches Served: Micro-/nano-influencers, advocacy

Office Location: Madrid

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4. Le Guide Noir

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Le Guide Noir commands the Spanish influencer marketing field with a proprietary analytics platform that tracks ROI in real time. The agency devises data driven strategies for luxury fashion, hospitality, and wellness brands, pairing each creator with precise audience segments to maximize relevance.

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Beyond strategy, Le Guide Noir activates full funnel campaigns that blend content creation, paid amplification, and experiential events. Giveaways, brand collaborations, and high profile pop up happenings keep conversations alive, reinforcing a community centric approach.

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With offices in Madrid and Milan, Le Guide Noir supports international rollouts while sustaining a strong foothold in Southern Europe. The client roster features Zara Home, Samsonite, and Barceló Hotels, proof of an ability to generate measurable growth for global icons and ambitious scale ups.

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Top Customers: Zara Home, Samsonite, Barceló Hotels, H&M

Employee Count: 51-200

Starting Budget: ≥ $1K

Year Founded: 2013

Niches Served: Le Guide NoirFashion, hospitality, retail

Office Location: Madrid

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5. YouPlanet

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YouPlanet stands out as a powerhouse in influencer marketing, fusing bold creativity with deep platform insight. The agency excels at steering brands toward Gen Z audiences through YouTube, Twitch, and Instagram, weaving narratives that feel native to each channel. Its broad creator roster and data driven approach ensure campaigns deliver both cultural relevance and measurable impact.

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The service mix includes comprehensive digital content strategy, hands on talent representation, rigorous SEO evaluations, and cinematic audiovisual production. Frequent participation in high profile events and cross brand collaborations keeps the agency at the centre of emerging trends, amplifying brand visibility and forging strong audience engagement.

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Top Customers: Sony Pictures, Domino’s Pizza, Atresmedia ‡

Employee Count: 51-200

Starting Budget: ≥ $1K

Year Founded: 2015

Niches Served: Gen-Z entertainment & gaming

Office Location: Barcelona

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6. APPLE TREE

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APPLE TREE stands out as a strategic communications powerhouse in Spain, guided by the NEW THINKING philosophy that fuses creativity with measurable impact. The agency’s work spans multimedia storytelling, data driven influencer programs, and brand building for global names across technology, fashion, and sport. Every initiative aims to re-imagine how audiences connect with purpose driven brands.

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A signature example is the International Women’s Football Day activation, created to amplify women’s empowerment in sport and spark mainstream conversation around equality. Branded content, community challenges, and real time social coverage rallied fans, athletes, and media, turning a national moment into a cross border cultural flashpoint.

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Consistent top tier placements in PRWeek and El Publicista rankings, along with multiple SABRE and Effie trophies, affirm APPLE TREE’s industry leadership and relentless pursuit of innovation. Awards aside, ongoing social initiatives reinforce the commitment to progress and keep the agency front of mind for marketers who value both performance and positive change.

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Top Customers: ASUS, Danone, Puma, Visa, Manchester City FC

Employee Count: 160

Starting Budget: ≥ $10K

Year Founded: 2007

Niches Served: Full-funnel comms + influencers

Office Location: Barcelona/Madrid/London

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7. Keeper Experience (Keepers)

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Keepers stands at the forefront of influencer marketing in Spain, fusing data-driven insights with playful creativity. A distinctive voice on social platforms drives awareness for both emerging and heritage brands, proving that performance can coexist with personality.

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The feed bursts with humor, behind the scenes snippets, and fast takes on algorithm shifts, all woven into snackable reels and carousel explainers. Each post spotlights in-house talent or a marquee partnership with Sony Pictures, Domino’s Pizza, and other category leaders, reinforcing hard-won credibility.

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Community acts as the beating heart of the studio, so live streams, AMAs, and IRL creator summits invite followers into the process. This constant conversation fuels fresh content creation concepts and positions Keepers as a go-to guide for marketers navigating an ever-changing social landscape.

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Top Customers: Forbes “Most Creative” list; multi-brand e-commerce campaigns

Employee Count: 11-50

Starting Budget: ≥ $10K

Year Founded: 2016

Niches Served: Award-winning TikTok & Twitch activations

Office Location: Madrid

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8. Yellow Brick Road Agency

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Yellow Brick Road Agency has grown into a native influencer marketing partner that forges an instant match between brands and audiences. A proprietary Business Intelligence dashboard quantifies every stage of the funnel and guides precise creator selection with hard ROI proof. The Madrid headquarters orchestrates campaigns that travel across Spain and wider European markets through talent active on TikTok, YouTube and Instagram.

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A vibrant creative culture shines through the agency social feeds where backstage glimpses, bold design experiments and quick tip reels keep conversation flowing. Content calendars spotlight emerging social trends such as short form commerce and community driven storytelling which reinforce authority as an insight source. Recent collaborations with Xiaomi and the purpose driven campaign Famoso inVIHsible demonstrate a commitment to tailored content arcs and authentic influencer partnerships that amplify both reach and resonance

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Top Customers: Vocento’s Relevo launch, Nivea “Las Reglas Cambian” collab

Employee Count: 11-50

Starting Budget: ≥ $10K

Year Founded: 2021

Niches Served: Millennial/Gen-Z lifestyle

Office Location: Madrid

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9. 2btube

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2btube stands out as a content-strategy and influencer-marketing powerhouse for Spanish-speaking audiences. Headquartered in Madrid with offices across Latin America, 2btube delivers branded content, strategic consulting, and turnkey production that resonates on every major platform.

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The agency actively manages more than 600 creators and crafts high-impact originals for YouTube, TikTok, and Instagram, channeling fresh formats that hook Gen Z and young millennials. This broad talent roster allows brands to scale campaigns quickly while staying culturally authentic.

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A rigorous, data-driven framework underpins every decision, translating engagement metrics into clear ROI and strengthening audience bonds. Thanks to this results-oriented focus, 2btube has become a pivotal player in the creator economy, continuously redefining how brands connect with Spanish-speaking consumers online.

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Top Customers:  Google, Netflix, BBVA, Santander, Mahou, Movistar 

Employee Count: 55

Starting Budget: ≥ $10K

Year Founded: 2014

Niches Served: Gen-Z 

Office Location: Madrid, Mexico City, Miami

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10. Grupo GO

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Grupo GO is a dynamic agency specializing in social media, production, and strategy. The agency excels in influencer marketing, creative direction, and content creation, anchoring every project in authenticity and quality. Case studies highlight collaborations with top talents and milestone celebrations that keep brand stories fresh and engaging.

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The Madrid based team approaches each brief with a studio mindset, seamlessly integrating media, talent management, and strategic analytics to amplify reach. Its philosophy, creativity without boundaries, empowers brands to expand across multiple verticals while maintaining a coherent digital voice. With an eye on measurable impact, Grupo GO turns social buzz into sustainable brand equity.

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Top Customers: Rabanne, Kia España, Clarins, McDonald’s

Employee Count: 51-200

Starting Budget: ≥ $10K

Year Founded: 2015

Niches Served: Talent representation (GO Talents), production (GO Productions) and paid media

Office Location: Madrid

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