Top 20 Influencers in Guatemala in 2026

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Here’s the list of the Top 20 Influencers in Guatemala in 2025:

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20. Laura Aldana

Laura Aldana is a social media creator known for sharing her experiences and engaging with her audience through posts about concerts, nightlife, fashion, and personal moments. She frequently highlights events in Guatemala and collaborates with local figures like Yeri MUA and Mynor Morales. Her content often includes humorous takes on social interactions and personal style, with a focus on music and cultural events. Laura's posts are primarily in Spanish, reflecting her connection to Guatemalan culture and her active participation in local and regional activities.

Favikon Authority Score: 8 896 pts

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19. Ale Muralles

Ale Muralles is a Guatemalan actor, model, and host known for his cynical and politically charged humor. His social media presence features engaging content that blends comedy with promotional posts for various local businesses, showcasing a vibrant mix of lifestyle and entertainment. He often interacts with his audience through relatable scenarios and humorous takes on everyday life, making him a recognizable figure in the local influencer scene.

Favikon Authority Score: 8 901 pts

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18. Marty Ahilón

Guatemalan travel and cooking content creator Marty Ahilón shares vibrant, family-friendly vlogs focused on home cooking, local markets, and adventures from Guatemala and Peru. He posts recipe reels, road trips to Machu Picchu, building a rural casita, and collaborative challenges with Gladiz. Active across TikTok, Instagram, and YouTube, he blends culinary tutorials with cultural travel stories.

Favikon Authority Score: 8 907 pts

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17. Cely

Cely is a vibrant TikTok creator from Guatemala, known for her engaging and humorous content. Her posts often feature playful interactions with friends and expressions of gratitude towards her audience. She shares snippets of her life, showcasing her personality and cultural background, with a focus on community and connection. Cely's content resonates with a youthful audience, reflecting her lively spirit and appreciation for life's blessings.

Favikon Authority Score: 8 908 pts

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16. Grecia Recinos

Grecia Recinos is a mentor and entrepreneur known for her work with Fuxion, an international business operating in over 25 countries. She shares her journey towards financial freedom and mentors new leaders through her social media platforms. Her content includes promotional posts for Fuxion, personal achievements, fitness routines, and lifestyle updates. Grecia frequently collaborates with brands like Banco Azteca and Under Armour, and her posts often highlight her Christian faith and personal growth. She engages her audience with a mix of motivational content, product promotions, and glimpses into her daily life.

Favikon Authority Score: 8 912 pts

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15. Cash Luna

Cash Luna is a prominent pastor from Guatemala, leading Casa de Dios. His social media presence focuses on faith, motivation, and spiritual growth, encouraging followers to trust in God and embrace His blessings. He shares inspirational messages, personal reflections, and promotes his books, emphasizing the importance of love, wisdom, and community. His content often includes invitations to church services and events, fostering a strong connection with his audience through uplifting and faith-driven themes.

Favikon Authority Score: 8 918 pts

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14. Henry Lopez

Henry Lopez is a content creator known for his comedic videos on TikTok, where he has amassed over 2.1 million followers. His posts often feature humor related to everyday situations, cultural references, and relatable content, particularly focusing on Guatemalan culture. He also engages with his audience on Instagram, sharing personal milestones and humorous content. His social media presence is characterized by a light-hearted approach, appealing to a broad audience interested in comedy and cultural commentary.

Favikon Authority Score: 8 931 pts

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13. Estrella Segovia

Guatemalan TV host and contortionist Estrella Segovia creates family-friendly humor and performance content across TikTok, Instagram, and YouTube. With +1M followers on TikTok, she appears with Circo De Teterete, posts dance trends, and shares behind-the-scenes from Guatevision and El Termómetro, building a youth audience with upbeat skits and vlogs.

Favikon Authority Score: 8 961 pts

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12. Allisson Valdez

Allisson Valdez is a prominent Guatemalan TV presenter and influencer known for her vibrant social media presence. She actively promotes her country’s culture and traditions through engaging content, including team projects and community support. Valdez has a cosmetics line and has been recognized as a top influencer in Latin America. Her posts often reflect gratitude, positivity, and a strong connection with her followers, whom she affectionately calls 'allilovers'.

Favikon Authority Score: 8 987 pts

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11. Kandy Alden Ovalle

Female Guatemalan digital entrepreneur building a $25K+ monthly business selling digital products. From US-based employee to Latinx business owner, she educates Latinos on online entrepreneurship, productization, and personal branding. TikTok and IG highlight Latina empowerment, work-life in the diaspora, and practical how-tos for creating and selling digital goods.

Favikon Authority Score: 8 993 pts

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10. Ely Sarceño

Ely Sarceño is a Guatemalan content creator known for his humorous skits and entertaining videos. He primarily focuses on creating light-hearted, family-friendly content that often features animals and everyday situations with a comedic twist. His work is widely shared on platforms like TikTok and YouTube, where he has garnered significant followings. Sarceño's content frequently includes themes related to Guatemalan culture and rural life, making it relatable to a broad audience.

Favikon Authority Score: 9 031 pts

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09. Maryori Mejía

Maryori Mejía is a Guatemalan content creator known for sharing her daily life, pregnancy journey, and personal experiences on platforms like TikTok and Instagram. Her content includes makeup tutorials, fashion inspiration, and candid moments from her life, often highlighting her baby bump and interactions with her audience. She frequently engages with her followers through relatable and entertaining posts, showcasing her interests in food, fashion, and motherhood.

Favikon Authority Score: 9 040 pts

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08. Josy Esteban Chigua Canales

Josy Esteban Chigua Canales is a Guatemalan lawyer, singer, and lifestyle content creator with a significant presence on TikTok and Instagram. He shares personal moments, family celebrations, and culinary experiences, often featuring his partner Deanna Melillo. His content is engaging and relatable, appealing to a broad audience interested in lifestyle and entertainment. He promotes local businesses and events, showcasing a vibrant community connection.

Favikon Authority Score: 9 055 pts

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07. David Godoy

David Godoy is a prominent Guatemalan social media creator with a significant following across TikTok, Instagram, and YouTube. Known for his engaging and humorous content, he often collaborates with brands and other influencers, showcasing products and services in a relatable manner. His posts frequently highlight local culture and events, appealing to a broad audience. With millions of followers, David effectively combines entertainment with promotional content, making him a key figure in the digital space.

Favikon Authority Score: 9 073 pts

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06. Santy G

Santy G is an urban artist from Guatemala, known for his engaging TikTok and Instagram content that often revolves around themes of love, family, and humor. His posts frequently express emotions related to heartbreak and familial bonds, resonating with a wide audience. He actively interacts with his followers and promotes his music across various platforms, showcasing his artistic journey and personal experiences.

Favikon Authority Score: 9 100 pts

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05. Luli Amaya

Luli Amaya is a Guatemalan content creator known for his engaging posts about family life, humor, and personal experiences. He shares moments from his journey as a father and husband, often featuring his wife, Gaby Asturias, and their newborn daughter. His content is characterized by a light-hearted approach, focusing on relatable family situations and comedic takes on parenting. With a significant following on TikTok and Instagram, he connects with audiences through humor and heartfelt family moments.

Favikon Authority Score: 9 136 pts

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04. Isaac Perez Lopez

Isaac Perez Lopez is a Guatemalan content creator known for his humorous TikTok and YouTube videos. His posts often feature comedic takes on relationships and everyday situations, utilizing popular hashtags to engage a wide audience. With millions of likes on his TikTok content, he has established a strong presence in the comedy niche, focusing on relatable humor that resonates with viewers. His content is primarily in Spanish, appealing to a Latin American audience.

Favikon Authority Score: 9 150 pts

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03. Jeremy Paniagua

Jeremy Paniagua, known as Jexs, is a prominent YouTuber and TikTok creator from Mexico, focusing on comedic reactions and commentary on popular culture, particularly the series 'La Rosa de Guadalupe'. His content often features humorous takes on various topics, engaging a young audience with relatable humor and interactive posts. He actively promotes his YouTube channel through his social media, encouraging followers to connect across platforms.

Favikon Authority Score: 9 290 pts

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02. Ricardo Arjona

Ricardo Arjona is a renowned Guatemalan singer-songwriter known for his poetic lyrics and romantic ballads. His social media presence showcases his music, personal reflections, and interactions with fans. He often shares insights about his life and creative process, emphasizing authenticity and connection. His recent posts highlight his latest album 'SECO' and his experiences in various locations, particularly in Mexico. Arjona's content resonates with a broad audience, reflecting themes of love, nostalgia, and cultural identity.

Favikon Authority Score: 9 351 pts

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01. Sofía Orantes Hesse

Guatemalan mom and content creator Sofía Orantes Hesse shares warm family moments, fashion finds, and daily life with her son Kenai across TikTok and YouTube. Known for relatable Parati-style posts and brand collaborations with @estilo_souf and @joyeria.hesse, she blends parenting, fashion, and small-business promotion into a cheerful lifestyle channel.

Favikon Authority Score: 9 368 pts

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