Top 20 Instagram Influencers in China in 2025

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Here’s the list of the Top 20 Instagram Influencers in China in 2025:

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20. Taruki | tkk220

Taruki is a prominent cosplayer known for her engaging content across TikTok and Instagram. He frequently showcases his cosplay of various anime characters, particularly from series like 'Bungou Stray Dogs' and 'Death Note'. With a strong following, his posts often receive high engagement, reflecting his popularity in the cosplay community. Taruki identifies as an INTJ and actively promotes his business inquiries through his social media profiles.

Instagram Score: 91.5/100

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19. Liu Shishi

Liu Shishi, a prominent actress and global brand ambassador, shares her experiences and fashion moments on Instagram. Her posts often feature collaborations with luxury brands like Celine and Omega, showcasing her elegant style and travel adventures. With a strong following, she engages her audience through visually appealing content that highlights her work in the entertainment industry.

Instagram Score: 91.5/100

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18. 小柔SeeU

小柔SeeU is a Chinese cosplayer known for her vibrant and engaging content across multiple platforms, including TikTok and Instagram. She showcases a variety of cosplay characters, often incorporating playful themes and popular culture references. With a significant following, her posts frequently receive high engagement, reflecting her popularity in the cosplay community. She also shares personal insights and interacts with her audience, enhancing her connection with fans.

Instagram Score: 91.6/100

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17. Jonathan Peng

Jonathan Peng is a prominent English language educator and content creator, specializing in teaching spoken English through engaging videos. His social media presence spans platforms like YouTube, Instagram, and TikTok, where he shares practical English lessons, focusing on vocabulary, grammar, and pronunciation. Jonathan offers courses and live lessons, often incorporating humor and cultural insights to enhance learning. His content is widely popular, with videos frequently surpassing a million views.

Instagram Score: 91.8/100

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16. Fan Bingbing

Fan Bingbing is a prominent Chinese actress and entrepreneur, known for her work in film and her beauty brand, Fan Beauty. She actively engages with her audience through social media, sharing personal moments, cultural celebrations, and beauty tips. Her posts often reflect her connection to Chinese traditions and her journey in the entertainment industry, showcasing her vibrant personality and dedication to wellness and beauty.

Instagram Score: 92/100

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15. Shen Yue | 沈月

沈月 is a popular social media personality known for her engaging posts that often celebrate personal milestones and cultural festivities. Her content includes birthday celebrations, travel experiences, and holiday greetings, showcasing a vibrant lifestyle. With a significant following, she connects with her audience through relatable and cheerful updates, often featuring elements of Chinese culture and fashion.

Instagram Score: 92.5/100

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14. Janice Yoong

Janice Yoong is a prominent social media personality known for her engaging TikTok and Instagram content, primarily focused on dance and K-pop culture. With a significant following, she often features popular artists like Jennie from BLACKPINK, showcasing her passion for music and performance. Her posts frequently include trending hashtags and collaborations, reflecting her active participation in the online dance community. Janice's content resonates with a youthful audience, emphasizing creativity and entertainment.

Instagram Score: 92.8/100

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13. Zhou Guanyu

Zhou Guanyu is a prominent Formula 1 driver and the first Chinese F1 racer, currently serving as a reserve driver for Scuderia Ferrari. His social media presence highlights his racing achievements, emotional connections with fans, and significant milestones in his career. He actively engages with his audience through posts celebrating his races, expressing gratitude to fans, and sharing personal moments related to his journey in Formula 1.

Instagram Score: 93.5/100

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12. Dylan Wang | 王鹤棣

Dylan Wang, known as 王鹤棣, is a prominent Chinese actor and model with a significant social media presence. His content primarily features lifestyle, fashion, and personal moments, often showcasing collaborations with luxury brands like Louis Vuitton. He engages with fans through vibrant posts and videos, reflecting his popularity in the entertainment industry. His posts often receive high engagement, indicating a strong connection with his audience.

Instagram Score: 93.5/100

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11. Wang Yibo

Wang Yibo is a prominent Chinese actor, singer, and dancer known for his dynamic presence in the entertainment industry. He is a global brand ambassador for luxury brands like LOEWE and Jimmy Choo, showcasing his influence in fashion. His social media content features a mix of personal achievements, brand collaborations, and fan interactions, reflecting his popularity and engagement with a diverse audience. He also shares moments from his life, including sports and travel experiences.

Instagram Score: 94/100

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10. Xiaojun

Xiaojun is a dedicated artist and member of WayV, known for his passion for music and connection with fans. His social media presence features a mix of personal updates, music-related content, and interactions with fellow NCT members. He engages his audience with playful posts and heartfelt messages, showcasing his personality and artistic journey.

Instagram Score: 94.2/100

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9. Bai Jingting | 白敬亭

白敬亭 is a popular Chinese actor and social media personality known for his roles in dramas like 'Reset'. His content primarily revolves around behind-the-scenes footage, live interactions with co-stars, and personal vlogs, showcasing his charm and humor. He engages with fans through various platforms, sharing insights into his life and work, and often participates in promotional activities for brands. His posts reflect a youthful and vibrant persona, appealing to a wide audience.

Instagram Score: 94.9/100

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8. Bai Lu | Bai Mengyan

Bai Lu, also known as Bai Mengyan, is a prominent actress from Mainland China, born in Jiangsu, Changzhou. She is recognized for her roles in popular dramas such as 'Ordinary Greatness', 'One And Only', and 'Till The End of The Moon'. Bai Lu is affiliated with Huanyu company and has a significant presence on social media platforms like Weibo, Douyin, and Instagram. Her content often includes music collaborations and behind-the-scenes glimpses of her acting projects.

Instagram Score: 95.3/100

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7. Esther Yu

Esther Yu is a prominent actress known for her engaging performances and vibrant social media presence. She shares glimpses of her life and work, including behind-the-scenes moments from her projects. Her posts often feature themes of love, adventure, and personal experiences, resonating with a youthful audience. With a significant following, she actively promotes her upcoming music and acting projects, showcasing her versatility in the entertainment industry.

Instagram Score: 95.7/100

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6. Yuqi

Yuqi is a prominent Chinese vocalist and member of the K-pop group (G)I-DLE, known for her engaging social media presence. She shares personal insights, music updates, and brand collaborations, particularly with luxury fashion brands like Fendi and Tory Burch. Her posts often reflect her artistic journey and connection with fans, showcasing her personality through playful emojis and vibrant imagery. Yuqi's influence extends beyond music, as she actively engages with her fanbase and promotes her projects.

Instagram Score: 97.4/100

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5. Lusi Zhao | Rosy Zhao

Lusi Zhao, known as Rosy Zhao, is a prominent Chinese actress and global brand ambassador for Versace. Her social media presence is characterized by vibrant and engaging content, often featuring fashion, beauty, and lifestyle themes. With millions of likes on her posts, she showcases her work in popular dramas and her collaborations with high-profile brands. Her content resonates with a youthful audience, reflecting her role in contemporary Chinese entertainment.

Instagram Score: 97.6/100

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4. The8 | Xu Minghao

The8 is a member of the K-pop group SEVENTEEN, known for his artistic contributions and collaborations with luxury brands like Louis Vuitton. His social media presence features a mix of personal reflections, artistic expressions, and promotional content, showcasing his engagement with contemporary art and fashion. He has a significant following, indicating a strong influence in the entertainment and fashion industries.

Instagram Score: 97.7/100

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3. Cai XuKun

KUN, also known as Cai XuKun, is a prominent Chinese artist and global brand ambassador, particularly for Versace. His social media presence showcases a blend of music and fashion, with a focus on high-profile collaborations and performances. KUN is recognized for his innovative approach to music, merging traditional and contemporary styles, and is actively involved in promoting his work through visually striking content. His posts often highlight his artistic journey and partnerships with luxury brands.

Instagram Score: 98/100

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2. Victoria Lee

Victoria Lee is a talented tattoo artist based in Beijing, specializing in realistic portrait tattoos. Her social media showcases intricate designs, often featuring themes of family, pets, and pop culture icons. With a strong emphasis on ASMR tattooing processes, she engages her audience through detailed videos and interactive content. Victoria collaborates with various tattoo brands and promotes her work through vibrant visuals and storytelling, appealing to a diverse audience of tattoo enthusiasts and art lovers.

Instagram Score: 98.7/100

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1. NINGNING | Ning Yizhuo

NINGNING is a prominent member of the K-pop group aespa, known for her engaging social media presence. She shares personal moments, brand collaborations, and fashion highlights, showcasing her role as a global ambassador for major brands like Versace and Maybelline. Her posts often reflect her vibrant personality and connection with fans, making her a significant figure in the entertainment and beauty industries.

Instagram Score: 98.8/100

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