Top 20 Instagram Influencers in China in 2026

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Here’s the list of the Top 20 Instagram Influencers in China in 2026:

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‍20. Yang Ge

Yang Ge is a Chinese actress based in Europe, crafting cross-cultural storytelling across film, stage, and fashion. Her social presence blends Chinese cinema, theatre, and style, with viral TikTok content tied to Germany's media scene and European premieres. She highlights cultural fusion, language switches, and cosmopolitan travel.

Instagram Score: 91.5/100

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19. Marcelo Wang

Marcelo Wang is a prominent social media creator known for his engaging content focused on learning Chinese. He combines humor and cultural references, often featuring popular figures like Rihanna and Nicki Minaj. His posts, primarily on TikTok and Instagram, showcase language lessons, cultural insights, and personal anecdotes, appealing to a diverse audience interested in language acquisition and Chinese culture. His vibrant personality and relatable content have garnered significant engagement, making him a notable figure in the language learning community.

Instagram Score: 91.6/100

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18. Nick 毛若懿

Nick 毛若懿 is a bilingual creator blending travel, immigration experiences, and personal development across Instagram, Twitter, and TikTok. He shares reflective stories, resilience lessons, and vivid imagery of mountains, cities, and daily growth. Content centers on self-worth, mindful living, and cultural exploration, often highlighting the immigrant journey and the power of vulnerability as a path to success.

Instagram Score: 92.3/100

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17. Naomi Neo 梁文珊

Naomi Neo is a prominent figure in the business and media landscape, known for her work with @empath.global and various food and lifestyle brands. Her social media presence showcases a blend of family life, automotive culture, and personal experiences, often featuring her son and their adventures. With a focus on supercars and lifestyle content, she engages a diverse audience through relatable posts and high engagement rates, particularly on TikTok.

Instagram Score: 92.3/100

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16. Song Wei Long

Song Wei Long is a prominent Chinese actor and global brand ambassador known for his stylish presence on social media. His posts often feature high-profile collaborations, including with luxury brands like Gucci and Mikimoto. He engages his audience with visually appealing content, showcasing his fashion sense and lifestyle. With a significant following, he effectively combines his acting career with brand partnerships, making him a notable figure in the entertainment and fashion industries.

Instagram Score: 92.8/100

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15. 小柔SeeU

小柔SeeU is a Chinese cosplayer known for her vibrant and engaging content across multiple platforms, including TikTok and Instagram. She showcases a variety of cosplay characters, often incorporating playful themes and popular culture references. With a significant following, her posts frequently receive high engagement, reflecting her popularity in the cosplay community. She also shares personal insights and interacts with her audience, enhancing her connection with fans.

Instagram Score: 92.9/100

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14. Dylan Wang

Dylan Wang, known as 王鹤棣, is a prominent Chinese actor and model with a significant social media presence. His content primarily features lifestyle, fashion, and personal moments, often showcasing collaborations with luxury brands like Louis Vuitton. He engages with fans through vibrant posts and videos, reflecting his popularity in the entertainment industry. His posts often receive high engagement, indicating a strong connection with his audience.

Instagram Score: 93.2/100

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13. Wu Lei

Wu Lei is a Chinese actor and global luxury brand ambassador known for collaborations with Burberry, Zegna, Bulgari, and other premium brands. He combines film work with high-fashion appearances, luxury lifestyle content, and international brand events in cities like London and Milan, highlighting couture, craftsmanship, and celebrity-driven fashion.

Instagram Score: 93.5/100

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12. Wang Yibo

Wang Yibo is a prominent Chinese actor, singer, and dancer known for his dynamic presence in the entertainment industry. He is a global brand ambassador for luxury brands like LOEWE and Jimmy Choo, showcasing his influence in fashion. His social media content features a mix of personal achievements, brand collaborations, and fan interactions, reflecting his popularity and engagement with a diverse audience. He also shares moments from his life, including sports and travel experiences.

Instagram Score: 93.5/100

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11. Jessie

Jessie runs Chinese with Jessie, a bilingual Chinese–English creator from rural China, with 2 million YouTube followers. She produces Mandarin pronunciation guides, language-learning tips, and culture reaction videos, blending humor with accessible tutorials across YouTube, TikTok, and Instagram to help learners and curious fans understand Chinese language and culture.

Instagram Score: 93.6/100

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10. Lucia Liu

Lucia Liu, known as Luseeyalu, is a Chinese content creator based in Los Angeles, specializing in dance covers, makeup tutorials, and cultural transitions. Her social media presence showcases her vibrant personality through engaging TikTok videos and YouTube content, often highlighting Chinese culture and personal experiences. Lucia's posts frequently feature humor and relatable moments, appealing to a young audience interested in lifestyle and cultural representation.

Instagram Score: 93.7/100

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09. Bai Lu

Bai Lu, also known as Bai Mengyan, is a prominent actress from Mainland China, born in Jiangsu, Changzhou. She is recognized for her roles in popular dramas such as 'Ordinary Greatness', 'One And Only', and 'Till The End of The Moon'. Bai Lu is affiliated with Huanyu company and has a significant presence on social media platforms like Weibo, Douyin, and Instagram. Her content often includes music collaborations and behind-the-scenes glimpses of her acting projects.

Instagram Score: 94.3/100

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08. 溫舒森 | Wshusen

Wshusen is a Malaysian content creator and entrepreneur, known for his engaging posts about fashion, beauty, and travel. He is the founder of Dmeow.co and CY Production, and actively promotes various brands through his social media platforms. His content often features personal experiences, product reviews, and lifestyle insights, appealing to a diverse audience interested in beauty and adventure.

Instagram Score: 94.4/100

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07. 杭杭头不大 | lucky_hang_hang

The creator focuses on dance content, sharing videos that aim to bring happiness and good luck to viewers. Their Instagram account features a series of posts with heart emojis, indicating a light-hearted and positive approach. The creator also has a TikTok account dedicated to dance videos, suggesting a commitment to engaging with their audience through movement and joy.

Instagram Score: 94.5/100

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06. Lu Li

Lu Li is a talented tattoo artist based in Bangkok, specializing in realistic portrait tattoos. Her social media showcases intricate designs, often featuring themes of family, pets, and pop culture icons. With a strong emphasis on ASMR tattooing processes, she engages her audience through detailed videos and interactive content. Victoria collaborates with various tattoo brands and promotes her work through vibrant visuals and storytelling, appealing to a diverse audience of tattoo enthusiasts and art lovers.

Instagram Score: 94.7/100

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05. Zhou Guanyu

Zhou Guanyu is a prominent Formula 1 driver and the first Chinese F1 racer, currently serving as a reserve driver for Scuderia Ferrari. His social media presence highlights his racing achievements, emotional connections with fans, and significant milestones in his career. He actively engages with his audience through posts celebrating his races, expressing gratitude to fans, and sharing personal moments related to his journey in Formula 1.

Instagram Score: 95/100

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04. Xin Liu

Xin Liu is a prominent artist and Crocs Global Ambassador known for her engaging social media presence. She shares insights into her music career, including collaborations and performances, particularly in the context of the Chinese music scene. Her posts often highlight her artistic vision, beauty, and lifestyle, resonating with a youthful audience. Xin's content includes music releases, dance performances, and behind-the-scenes glimpses into her creative process, showcasing her influence in the entertainment industry.

Instagram Score: 95.5/100

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03. Lay Zhang

Lay Zhang is a Chinese international superstar known for his multifaceted talents as a singer-songwriter, producer, actor, and dancer. With over 13.8 million albums sold and collaborations with global artists like Steve Aoki and Jason Derulo, Lay has a significant influence in the music industry. He is also a brand ambassador for luxury brands such as Bang & Olufsen and Valentino. His social media presence is marked by engaging content that highlights his music releases, performances, and collaborations.

Instagram Score: 95.7/100

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02. Zhao Lusi

Chinese actress Zhao Lusi (Rosy) is a high-visibility entertainment creator across Instagram, TikTok, and YouTube. Her content blends fashion moments, dance gestures, and drama updates with luxury brand collaborations and fan interactions. She showcases leisure, music, and festival posts, while promoting her acting projects and the Pearl Girl narrative. Her online presence centers on celebrity, style, behind-the-scenes insights, and international fan engagement.

Instagram Score: 97.4/100

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01. NingNing

NingNing is a prominent member of the K-pop group aespa, known for her engaging social media presence. She shares personal moments, brand collaborations, and fashion highlights, showcasing her role as a global ambassador for major brands like Versace and Maybelline. Her posts often reflect her vibrant personality and connection with fans, making her a significant figure in the entertainment and beauty industries.

Instagram Score: 98.7/100

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