Top 20 Instagram Influencers in New Zealand in 2025

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Here’s the list of the Top 20 Instagram Influencers in New Zealand in 2025:

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20. The Edge Breakfast with Clint, Meg and Dan

The Edge Breakfast is a popular morning radio show featuring hosts Clint, Meg, and Dan. They engage listeners with daily episodes, interactive challenges, and interviews with various guests. The show emphasizes humor and entertainment, often sharing behind-the-scenes content and highlights from their broadcasts. Their social media presence showcases a mix of fun challenges, listener interactions, and promotional content for their podcast and live shows.

Instagram Score: 89.3/100

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19. Carine Claudepierre

Carine Claudepierre is a passionate advocate for healthy, plant-based baking, focusing on vegan recipes that are free from eggs, dairy, and refined sugar. Her content spans multiple platforms, including Instagram and TikTok, where she shares easy-to-follow recipes and engages with her audience by offering personalized recipe delivery. Carine's blog, The Conscious Plant Kitchen, serves as a hub for her culinary creations, emphasizing sustainability and health-conscious eating.

Instagram Score: 89.6/100

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18. Naveen BoomBaangh | BoomBaangh

BoomBaangh is a content creator based in New Zealand, focusing on food culture and outdoor adventures. His YouTube channel features a variety of cooking recipes, food reviews, and hunting experiences, showcasing both local and international cuisines. With a vibrant and engaging style, he invites viewers to join him on culinary explorations and lifestyle experiences in NZ. His content emphasizes fun, enjoyment, and a love for food, making it appealing to food enthusiasts and adventure seekers alike.

Instagram Score: 90.1/100

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17. Todd Williamson

Todd Williamson is a choreographer based in Los Angeles, known for his dynamic dance routines and collaborations with various artists. He actively engages with his audience through social media, showcasing his choreography and expressing gratitude towards his team and dancers. His posts often highlight his creative direction and the joy of dance, reflecting a strong connection to the dance community. He is represented by multiple talent agencies, indicating a professional focus in the entertainment industry.

Instagram Score: 90.2/100

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16. Sam Neill

Sam Neill is a prominent New Zealand actor and winemaker, known for his role in 'Jurassic Park' and his engagement in wine production at Two Paddocks. His social media presence showcases a blend of personal anecdotes, environmental advocacy, and a passion for the arts, particularly through his reflections on community and nature. He actively promotes New Zealand wine and shares insights into his life, including interactions with friends and experiences in the film industry.

Instagram Score: 90.2/100

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15. Karl Rock

Karl Rock, a Kiwi ex-pat, shares his experiences traveling across India and its neighboring countries, focusing on safety tips and cultural insights. His content includes travel guides, scam awareness, and culinary adventures, aiming to help foreigners navigate India confidently. He is married to Manisha Malik and often features her in his videos, promoting body positivity and awareness about vitiligo. Karl's engaging storytelling and informative approach have earned him recognition as a modern-day travel guide.

Instagram Score: 90.4/100

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14. Daniel Rankin

Daniel Rankin is a culinary enthusiast and fitness coach known for his engaging cooking content featuring a variety of dessert recipes and savory dishes. He emphasizes mental health awareness and promotes a healthy lifestyle through exercise and cooking. His social media presence showcases his love for baking, often accompanied by his pug, Fraser. Daniel offers personalized coaching through his app, The Fittest Cook, and actively engages with his audience on platforms like Instagram and TikTok.

Instagram Score: 90.5/100

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13. Philip Sue

Philip Sue is a freelance illustrator and designer from New Zealand, specializing in digital art and tutorials. He shares his creative process through various platforms, including Instagram and TikTok, where he engages with a community of art enthusiasts. His content often features popular anime and game themes, showcasing his artwork and offering tutorials and brushes for aspiring artists. Philip actively promotes his Patreon for exclusive content and has a strong presence at conventions.

Instagram Score: 90.7/100

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12. Dan Hooker

Dan Hooker is a prominent figure in the MMA community, known for his engaging social media presence that highlights his passion for fighting and the sport. He shares insights into his life as a fighter, promotes events like the $50,000 1-minute scraps tournament, and interacts with fans through humorous and candid posts. His content often features themes of resilience, competition, and camaraderie within the MMA world.

Instagram Score: 91.2/100

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11. Louis Davis

Louis Davis is a New Zealand-based content creator with a focus on family life, adventure, and ocean-related themes. He shares insights into fatherhood and partnership, often highlighting the emotional support and practical contributions within family dynamics. His posts resonate with a large audience, showcasing a blend of humor and heartfelt messages. With a significant following on platforms like TikTok and Instagram, he engages viewers through relatable content about parenting and personal growth.

Instagram Score: 91.5/100

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10. Joseph Parker

Joseph Parker is a heavyweight professional boxer from New Zealand, known for his engaging social media presence that showcases his boxing journey, training sessions, and support for fellow fighters. He shares insights into upcoming matches and promotes his partnerships with brands like Manuka Doctor. His content includes behind-the-scenes looks at his life in and out of the ring, emphasizing teamwork and preparation for fights. Parker actively engages with fans and followers, encouraging them to join his journey.

Instagram Score: 91.5/100

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9. Sonny Bill Williams

Sonny Bill Williams is a dual-code champion athlete and motivational speaker, focusing on mindset, growth, and family values. He shares insights on faith, personal development, and sports, engaging his audience with relatable content. His posts often reflect gratitude, cultural heritage, and social issues, including support for Palestine. Williams emphasizes the importance of mental strength alongside physical training, aiming to inspire others through his journey and experiences.

Instagram Score: 91.8/100

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8. Albert Cho

Albert Cho is a vibrant content creator known for his engaging food-related posts, particularly mukbangs and culinary explorations. He emphasizes fun and creativity in his content, often sharing personal experiences and interactions with friends. His social media presence is characterized by a playful tone and a focus on food culture, especially in relation to his experiences in Seoul. He also promotes his book, 'I Love My Stupid Life', showcasing a blend of personal storytelling and food adventures.

Instagram Score: 92/100

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7. Andy Hearnden

Andy Hearnden is a chef and content creator from New Zealand, specializing in accessible home cooking. His social media presence features a variety of recipes, including international cuisines and comfort foods, often accompanied by engaging cooking tips. He has a significant following across platforms, particularly on TikTok and YouTube, where he shares detailed cooking tutorials and personal anecdotes. His content reflects a passion for food and a commitment to authenticity, often highlighting his journey from professional chef to social media influencer.

Instagram Score: 92.2/100

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6. Shannon Malik

Shannon Malik, known as Shan, is a 23-year-old content creator from New Zealand. She shares engaging TikTok videos that often feature humor, personal anecdotes, and promotional content for brands like Manscaped and Dietai. Her social media presence reflects a youthful and relatable persona, with a focus on lifestyle and personal experiences. Shan actively promotes her discount codes and engages with her audience through casual and entertaining content.

Instagram Score: 92.4/100

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5. Liam Lawson

Liam Lawson is a New Zealand Formula One driver for Red Bull Racing, currently based in the UK. His social media presence showcases his racing career, personal experiences, and interactions with fans. He shares insights into his life as a driver, including training, races, and behind-the-scenes moments. Lawson engages with his audience through casual and relatable content, often highlighting his Kiwi heritage and love for motorsport.

Instagram Score: 92.6/100

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4. Nathan Lust

Nathan Lust is a prominent social media creator from New Zealand, currently residing in Australia. He has a significant following, with 5.9 million on TikTok and over 639K on YouTube. His content primarily revolves around dance tutorials, pop culture references, and humorous takes on various themes, often featuring trending topics and characters from movies and games. He engages his audience with interactive dance challenges and collaborations, showcasing a vibrant and energetic online presence.

Instagram Score: 93.1/100

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3. Simeon Fiapule

Simeon Fiapule is a content creator from South Auckland, New Zealand, known for his humorous videos on TikTok and Instagram. His content often features relatable themes about Polynesian culture, humor, and everyday life, garnering millions of likes. He engages with his audience through lighthearted commentary and collaborations with other creators. His social media presence reflects a strong connection to his Samoan heritage, often using hashtags related to Polynesian identity.

Instagram Score: 93.7/100

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2. Trent Boult

Trent Boult is a professional cricketer representing New Zealand and the Mumbai Indians in the IPL. His social media showcases his cricketing journey, family moments, and travel experiences, often highlighting his connection with fans and the sport. He engages with followers through entertaining posts, including cricket-related content and personal anecdotes, while promoting brands like New Balance.

Instagram Score: 93.9/100

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1. Lorde | Ella Yelich-O'Connor

Lorde is a New Zealand singer-songwriter known for her introspective lyrics and unique sound. Her social media presence highlights her musical journey, including the release of her album 'Virgin' and her upcoming tour. She often reflects on themes of innocence, personal growth, and emotional experiences, engaging her audience with authentic storytelling. Lorde's posts showcase her artistic collaborations and personal milestones, resonating with fans who appreciate her depth and creativity.

Instagram Score: 96.6/100

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