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Top 20 Instagram Influencers in the Philippines in 2025

The Philippines is home to some of the most active and engaging Instagram influencers in 2025. This list highlights 20 standout creators leading trends and driving engagement.

May 20, 2025
Justine Castany
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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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Here's the list of the Top 20 Instagram Influencers in the Philippines in 2025: 

20. Ma Ahtisa Manalo

Ma Ahtisa Manalo is a prominent figure in the beauty pageant scene, currently holding the title of Miss Universe Philippines Quezon Province. Her social media presence showcases her journey in pageantry, fashion, and beauty, with a focus on empowerment and representation of Filipina women. She actively engages her audience with updates on events, voting campaigns, and collaborations with various brands, emphasizing her role as a beauty ambassador.

Instagram Score : 94.1/100 pts

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19. Ivana Alawi

Ivana Alawi is a popular actress and vlogger based in the Philippines, known for her engaging content on platforms like YouTube and TikTok. She has a diverse background, being half Moroccan and half Filipina, and her posts often feature lifestyle themes, pranks, and personal experiences. With millions of followers, she actively interacts with her audience and promotes various brands through entertaining videos and collaborations.

Instagram Score : 94.3/100 pts

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18. Gabbi Garcia

Gabbi Garcia is a multi-talented actress and host known for her engaging presence on various platforms. She shares insights into her life as a host on shows like PBB and her roles in popular series. Her content often highlights her personal experiences, fashion choices, and collaborations with brands, showcasing her vibrant personality and connection with her audience. With a focus on entertainment and lifestyle, she actively engages with her followers through relatable posts and interactive content.

Instagram Score : 94.3/100 pts

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17. Simone Margo

Simone, known as @simxmargo on TikTok and Instagram, is a fashion and lifestyle content creator with a focus on aesthetic styles, school outfit ideas, and hair tutorials. She collaborates with brands like FashionNova and shares engaging content that resonates with a young audience. Her posts often feature trendy outfit inspirations, hairstyle hacks, and aesthetic tips, appealing to followers interested in fashion and beauty. With a significant following, she effectively engages her audience through relatable and visually appealing content.

Instagram Score : 94.3/100 pts

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16. Sofia Smith

Sofia Smith, known as Fyangi on social media, is a prominent figure in the Philippines, engaging her audience with relatable content and vibrant personality. Her TikTok posts often feature playful interactions with friends and endorsements for brands like Del Monte and Prestige International, showcasing her influence in lifestyle and beauty. With millions of likes on her videos, she effectively connects with her followers through casual and fun content, making her a notable presence in the digital space.

Instagram Score : 94.5/100 pts

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15. Heaven Peralejo

Heaven Peralejo is a multi-talented actress, singer, and social media personality from the Philippines. She engages her audience with a mix of personal vlogs, behind-the-scenes content, and promotional posts for her projects. With a significant following across platforms, she shares her experiences in the entertainment industry, including film and music, while also promoting brands and products. Her content often highlights her personal life, travels, and collaborations with other artists.

Instagram Score : 94.6/100 pts

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14. Anne Curtis

Anne Curtis is a prominent Filipina-Australian actress and host known for her multifaceted career in the entertainment industry. She actively engages her audience with content related to her acting projects, personal life, and beauty collaborations. Curtis promotes brands like blk cosmetics and shares insights into her experiences as a mother and actress. Her social media presence reflects a blend of lifestyle, beauty, and entertainment, appealing to a diverse audience interested in her journey and projects.

Instagram Score : 94.8/100 pts

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13. Alex Gonzaga-Morada

Alex Gonzaga-Morada is a prominent Filipino content creator known for her engaging YouTube videos and Instagram posts. Her content often revolves around family, humor, and personal experiences, including her marriage and aspirations for parenthood. She actively interacts with her audience, sharing heartfelt messages and lighthearted pranks. Alex promotes positivity and support for fellow Filipinos, particularly Overseas Filipino Workers (OFWs). Her social media presence reflects a blend of entertainment and personal storytelling.

Instagram Score : 94.8/100 pts

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12. ‎Yskaela Fujimoto

Yskaela Fujimoto is a vibrant content creator from the Philippines, known for her engaging presence on platforms like TikTok and Instagram. She shares a mix of lifestyle, beauty, and personal experiences, often highlighting her love for skincare and fashion. With a strong connection to her Filipino roots, she inspires her audience to embrace their true selves. Yskaela actively collaborates with brands, showcasing products and promotions, making her a notable figure in the beauty and lifestyle niche.

Instagram Score : 94.9/100 pts

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11. Kristel Fulgar

Kristel Fulgar is a Filipino singer and content creator known for her engaging music covers and personal travel experiences. She shares her journey through various social media platforms, showcasing her passion for music, travel, and cultural exploration. With a significant following, she often collaborates with brands, particularly in the travel and lifestyle sectors, and promotes her music on platforms like YouTube and Instagram.

Instagram Score : 95/100 pts

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10. Belle Mariano

Belle Mariano is a prominent Filipino actress and social media personality known for her engaging content on Instagram and Twitter. She shares personal moments, promotional posts, and interacts with her fans, showcasing her vibrant personality. Her posts often include collaborations with brands, emphasizing beauty and lifestyle products. Belle's content resonates with a youthful audience, reflecting themes of self-care, positivity, and community engagement.

Instagram Score : 95.1/100 pts

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9. Zeinab Harake

Zeinab Harake is a popular social media personality known for her engaging TikTok content, which often features makeup transitions, personal vlogs, and family moments. She showcases her Lebanese and Filipina heritage, connecting with a diverse audience. Her posts frequently highlight her relationships, humor, and lifestyle, garnering millions of likes. Zeinab also promotes her YouTube channel and engages with her followers through various platforms, indicating a strong online presence and community interaction.

Instagram score : 95.4/100 pts

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8. BINI Aiah Arceta

BINI Aiah Arceta is a prominent figure in the music scene, known for her engaging social media presence. She promotes her music, including the 'BINIverse EP', and actively participates in various brand collaborations. Her content often features personal experiences, travel adventures, and lifestyle tips, resonating with a youthful audience. Aiah advocates for women's empowerment and engages in promotional campaigns for brands like Rexona and Nescafé, showcasing her influence in both music and lifestyle sectors.

Instagram score : 95.4/100 pts

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7. Andrea Brillantes

Andrea Brillantes is a prominent actress, singer, and content creator from the Philippines. She is the CEO and founder of Lucky Beauty Inc. Her social media presence showcases her work in acting and beauty, with a focus on makeup trends and personal experiences. Andrea engages her audience with relatable content, including behind-the-scenes glimpses of her life and promotional posts for her beauty brand. She actively interacts with her followers, sharing her journey and encouraging them to join her in various trends.

Instagram Score : 95.6/100 pts

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6. Julia Barretto

Julia Barretto is a prominent Filipino actress and content creator known for her travel series 'Juju On The Go,' where she explores local and international destinations, sharing food experiences and hidden gems. Her social media presence is characterized by vibrant visuals and engaging content, often promoting beauty and lifestyle brands. Julia actively interacts with her audience, showcasing her adventures and personal insights, making her a relatable figure in the travel and lifestyle niche.

Instagram Score : 96/100 pts

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5. Bella Poarch

Bella Poarch is a Filipino-American social media personality and musician known for her engaging and creative content across platforms like TikTok and Instagram. She gained fame for her lip-sync videos and has since expanded her presence to music, with songs like 'Will You Always Love Her?' and 'Sweet Delusion.' Bella often collaborates with brands like Vans and Aveeno, showcasing her influence in fashion and beauty. Her content is a mix of humor, music, and personal insights.

Instagram Score : 96.4/100 pts

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4. Bretman Rock Pascual

Bretman Rock is a prominent social media personality known for his vibrant and humorous content across platforms like Instagram, TikTok, and YouTube. He is the host of 'Da Baddest Radio' and frequently shares lifestyle content, including fashion, beauty, and personal anecdotes. His posts often feature playful and engaging themes, resonating with a wide audience. Bretman is also known for his collaborations with brands like Sally Hansen and Verizon, showcasing his influence in the beauty and entertainment sectors.

Instagram Score : 97.6/100 pts

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3. Niana Guerrero

Niana Guerrero is a prominent dance and lifestyle creator known for her engaging and energetic dance videos on platforms like TikTok and YouTube. She frequently collaborates with other creators and participates in trending dance challenges, showcasing her dynamic style and creativity. Her content often features popular music and dance trends, making her a key figure in the online dance community. Niana's influence extends to brand collaborations, particularly in fashion and cosmetics.

Instagram Score : 97.7/100 pts

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2. Ashtine Olviga

Ashtine Olviga is a rising star in the Philippine entertainment industry, known for her roles in series like 'Ang Mutya Ng Section E.' She is also a singer and performer, sharing her journey through engaging TikTok videos and Instagram posts. Her content often features personal moments, collaborations with fellow creators, and promotional material for her projects. With a significant following, she connects with her audience through relatable and entertaining content, showcasing her talents and experiences.

Instagram Score : 97.8/100 pts

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1. Evan Tan

Evan Tan is a prominent content creator known for his engaging posts about K-drama and lifestyle, with a significant following on TikTok and Instagram. He shares a mix of humorous and relatable content, often featuring pop culture references and personal anecdotes. His social media presence is characterized by high engagement, particularly in the Filipino and Chinese communities, and he promotes his music through various platforms.

Instagram Score : 98.8/100 pts

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