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Top 20 Instagram Influencers in Serbia in 2026

Here are the leading Instagram influencers in Serbia for 2026. Learn which creators stand out in fashion, lifestyle, travel, fitness, and beauty.

January 20, 2026
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here's the list of the Top 20 Instagram Influencers in Serbia in 2026:

20. Predrag Popovic

Predrag Popovic is a Serbian Orthodox priest actively sharing spiritual teachings and church-related content on social media. His posts often reflect on Christian traditions, the significance of religious events, and personal anecdotes related to faith and community. He engages with his audience through heartfelt messages and encourages support for his ministry. His YouTube channel features sermons and discussions aimed at spiritual growth and understanding of Orthodox Christianity.

Instagram Score: 89/100

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19. Marta Lović

Marta Lović is a lifestyle and relationship guru, sharing insights on love and life through engaging Instagram posts. She combines humor with relatable content, often discussing interactions with men and the dynamics of relationships. Her posts frequently include promotions for brands and contests, showcasing her influence in the lifestyle sector. Marta also emphasizes her educational background in universal literature and project management, indicating a blend of creativity and organizational skills in her content.

Instagram Score: 89.2/100

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18. Nataša Bekvalac

Nataša Bekvalac is a prominent Serbian singer and public figure known for her emotional music and engaging social media presence. She shares insights into her life, music career, and personal experiences, often highlighting themes of love, empowerment, and gratitude. Her posts feature a mix of personal reflections, promotional content for her music, and interactions with fans, showcasing her vibrant personality and connection to her audience. Nataša actively engages with her followers across multiple platforms, including Instagram and YouTube.

Instagram Score: 89.2/100

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17. Tara Ristic

Tara Ristic is a Balkan family content creator known for humorous, heartwarming pranks and candid moments with her grandma, Rikson, and Valentina. She creates across TikTok, YouTube, and Instagram, spotlighting everyday family life, Balkan culture, and relatable affection. Brand collaborations appear in skincare and consumer goods posts. Her content blends light comedy with genuine family storytelling that resonates with a global audience.

Instagram Score: 89.7/100

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16. Luka Aleric

Luka Aleric is a Serbian content creator known for his engaging TikTok and YouTube videos that often highlight local culture, food, and social issues. He promotes community support by encouraging followers to buy from local producers and engage with street vendors. His content frequently features humor and light-hearted challenges, while also addressing important topics like menstrual stigma and humanitarian efforts. Luka's vibrant personality and relatable content resonate with a young audience in Serbia and the Balkans.

Instagram Score: 89.7/100

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15. Andrijana Vujović

Andrijana Vujović is a prominent Serbian influencer and entrepreneur, known for her beauty brand @prettyeveryday_official and health supplement line @usbeautylux. She engages her audience with travel content, personal achievements, and community-building initiatives, celebrating milestones and encouraging positivity. Her posts often reflect her entrepreneurial journey and personal life, resonating with a large following of over 500,000. She actively promotes her brands through giveaways and collaborations, showcasing a blend of lifestyle and business.

Instagram Score: 89.9/100

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14. Mudja

Mudja is a Serbian content creator and founder of Drip Drink, focusing on gaming and lifestyle vlogs. His YouTube channel features a mix of gaming content, personal vlogs, and humorous commentary, appealing to a young audience. He actively engages with followers on Instagram, sharing personal experiences and adventures, often related to family and travel. His posts reflect a vibrant lifestyle, showcasing both gaming and real-life experiences, with a strong emphasis on community interaction.

Instagram Score: 90.1/100

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13. Strahinja Ćalović

Strahinja Ćalović is a digital marketing expert and video creator known for his engaging content across social media platforms. He specializes in social media management and digital marketing strategies, aiming to educate and entertain his audience. His YouTube channel features a variety of topics, including commentary on current events and cultural phenomena, while his TikTok showcases personal insights and promotional partnerships, particularly in the beauty and lifestyle sectors.

Instagram Score: 90.1/100

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12. Danijela Dimitrovska

Danijela Dimitrovska is a TV host and founder of a modeling agency in Serbia. She shares content focused on fashion, beauty, and lifestyle, engaging her audience with personal stories and community-building initiatives. Her social media presence emphasizes gratitude, self-care, and style tips, often featuring collaborations with brands like H&M and Nike. Danijela aims to create a supportive online community where followers can share their thoughts and experiences.

Instagram Score: 90.3/100

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11. Sanja Zelenović

Female Serbian meal-prep and health-focused content creator. Shares detailed step-by-step recipes, weekly meal-prep routines, and family-oriented lifestyle across Instagram and TikTok. Known for the 'foodjournalista' approach, brand collaborations (Rio Mare, Somat), Substack meal-prep content, and practical kitchen tips tailored to Serbian-speaking audiences.

Instagram Score: 90.7/100

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10. Sergej Milinković-Savić

Sergej Milinković-Savić is a professional football player for Al Hilal and the Serbian national team. His social media presence highlights his dedication to the sport, team spirit, and personal growth. He shares motivational content, celebrates team achievements, and engages with fans through interactive posts. His endorsements include brands like Gillette and Blue Laverne, showcasing his appeal in the sports and lifestyle sectors.

Instagram Score: 90.8/100

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09. Marija Šerifović

Marija Šerifović is a prominent Serbian singer known for her powerful vocals and emotional performances. She engages her audience through heartfelt posts about love, loss, and gratitude, often reflecting on her concerts and personal experiences. Her social media presence showcases her connection with fans, emphasizing themes of love and community. Marija actively promotes her music and upcoming events, creating a strong bond with her followers.

Instagram Score: 90.8/100

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08. Adriana Džehverović

Adriana Džehverović is a makeup artist and travel enthusiast, sharing her passion for beauty and lifestyle on social media. Her content includes makeup tutorials, travel experiences, and personal insights into her daily life. She actively engages her audience with giveaways and collaborations, particularly in the beauty sector. Adriana's posts reflect a blend of personal and professional themes, showcasing her creativity and connection with her followers.

Instagram Score: 90.9/100

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07. Dejana Backo

Dejana Backo, known as 'Girl With Wings', is a Serbian artist and para-taekwondo champion born without upper limbs. She shares her journey of motherhood, art, and sports on YouTube, inspiring others to overcome challenges. Her content includes daily vlogs, parenting tips, and creative art demonstrations using her feet. Dejana emphasizes positivity and resilience, aiming to motivate her audience to pursue their dreams regardless of obstacles.

Instagram Score: 91/100

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06. Stefan Delić

Stefan Delić is a prominent social media personality with a significant following on Instagram and YouTube. His content often features personal reflections, humor, and promotional giveaways, engaging a youthful audience. He emphasizes community involvement through charity events and collaborations, showcasing a blend of lifestyle and entertainment themes. His posts reflect a casual and approachable style, often incorporating humor and relatable experiences.

Instagram Score: 91/100

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05. Stefan Bojic

Stefan Bojic is a freestyle tennis pioneer and ambassador for Lacoste and Red Bull. He shares engaging content related to tennis, showcasing his skills and creativity through trick shots and freestyle techniques. His social media presence includes a mix of promotional posts, personal insights, and interactive content, appealing to tennis enthusiasts and aspiring players. He actively engages with his audience through giveaways and collaborations, highlighting his passion for the sport.

Instagram Score: 91.1/100

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04. Ana Ivanović

Ana Ivanović is a former world #1 tennis player and current ambassador for brands like UNICEF, Rolex, and Schwarzkopf. Her social media showcases a blend of family life, healthy living, and her journey back to tennis after retirement. She shares personal moments, training sessions, and promotes fashion and beauty products, reflecting her lifestyle and interests. Ivanović engages with her audience through motivational content and highlights her experiences in the tennis world.

Instagram Score: 91.3/100

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03. Jelena Djokovic

Jelena Djokovic is a dedicated advocate for children's education and well-being, serving as the co-founder and director of the Novak Djokovic Foundation. Her social media presence highlights her commitment to improving the lives of children in Serbia through various initiatives, including educational workshops and community support. She actively engages with her audience through podcasts and conferences, focusing on parenting and child development. Her posts often celebrate family, community, and the importance of education.

Instagram Score: 91.5/100

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02. Milena Stamenkovic

Milena Stamenkovic is an Instagram personality known for her vibrant lifestyle content, showcasing her travels, fashion, and personal experiences. She often shares moments from her adventures in Brazil and Las Vegas, engaging her audience with playful and visually appealing posts. Her content reflects a love for travel, fashion, and a carefree lifestyle, resonating with a youthful audience.

Instagram Score: 93.4/100

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01. Novak Djokovic

Novak Djokovic is a Serbian professional tennis player and a prominent figure in the sports world. He is known for his exceptional skills on the court, having won numerous Grand Slam titles. His social media presence highlights his dedication to tennis, personal growth, and wellness initiatives through his foundation and brand. He actively engages with fans and promotes a healthy lifestyle, emphasizing discipline and performance. Djokovic also shares insights into his life off the court, including his interests in wellness and education.

Instagram Score: 95.2/100

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