Top 20 Instagram Influencers in Singapore in 2025

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Here’s the list of the Top 20 Instagram Influencers in Singapore in 2025:

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20. Akaei Ray

Akaei Ray is a Singapore-based cosplayer and content creator known for her vibrant presence on TikTok and Instagram. She shares a mix of cosplay, fashion, and lifestyle content, often engaging with her audience through humor and relatable experiences. Her posts frequently highlight her love for snacks, anime, and personal anecdotes, showcasing her unique personality. With a strong following, she actively promotes events and collaborations, making her a notable figure in the cosplay community.

Instagram Score: 89/100

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19. Wang "Jinggg" Jing Jie

Jinggg is a professional VALORANT player for Paper Rex, known for his engaging gameplay and strong presence across multiple platforms including Twitch, Twitter, Instagram, and TikTok. He shares highlights, game day updates, and personal reflections, often showcasing his competitive spirit and connection with fans. His content primarily revolves around gaming, particularly VALORANT, and he actively interacts with his audience through live streams and social media posts.

Instagram Score: 89/100

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18. Crystabel Tan

Crystabel Tan is a beauty, fashion, and lifestyle content creator based in Singapore. She shares makeup tutorials, skincare routines, and fashion tips across platforms like TikTok and Instagram, where she has a significant following. Her content often features product recommendations and personal experiences, engaging her audience with relatable themes and aesthetics. Crystabel emphasizes individuality in beauty and encourages her followers to embrace their unique styles.

Instagram Score: 89.1/100

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17. Fadzri ABD Rashid

Fadzri ABD Rashid is a stand-up comedian based in Singapore, known for his engaging performances and relatable humor. He actively promotes his shows, including 'Still Got Jokes' and 'Too Real,' through various social media platforms, particularly TikTok and Instagram. His content often reflects a blend of personal anecdotes and cultural commentary, appealing to audiences in both Singapore and Malaysia. He has a significant following and engages with fans through ticket promotions and humorous posts.

Instagram Score: 89.4/100

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16. Irfan Fandi

Irfan Fandi is a prominent figure in the sports and modeling industry, associated with brands like Nike and FOMO Models. His social media presence showcases a blend of motivational content and personal insights, often emphasizing themes of resilience, teamwork, and seizing opportunities. With a significant following, he engages his audience through relatable posts that resonate with both sports enthusiasts and aspiring models.

Instagram Score: 89.5/100

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15. Debbie Soon

Debbie Soon is a lifestyle content creator and mother, sharing insights on beauty, fashion, and parenting. She engages her audience with personal anecdotes and family moments, often featuring her husband and child. Her posts include giveaways and collaborations with brands, showcasing her influence in the lifestyle and beauty sectors. Debbie's content is vibrant and relatable, appealing to a broad audience interested in family life and personal style.

Instagram Score: 89.5/100

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14. Annette Lee

Annette Lee is a Singaporean writer-director and occasional musician known for her engaging content across various platforms. She creates characters and melodies, sharing her work in film and music, including her movie 'Dream Stall'. Her TikTok features humorous takes on life and cultural commentary, while her Instagram showcases her creative projects and interactions with pop culture. Annette actively promotes environmental initiatives and engages with her audience through relatable content and personal anecdotes.

Instagram Score: 90.3/100

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13. Tatiana Sheremetieva

Tatiana Sheremetieva is a serial entrepreneur and investor based in Singapore, recognized as a top entrepreneur with multiple awards. She shares insights on business and lifestyle in Singapore through her social media, focusing on luxury travel and global business. Her content includes in-depth videos about living and doing business in Singapore, travel experiences, and interviews with other entrepreneurs. With a strong following, she promotes her company RSBU, which supports local and foreign businesses.

Instagram Score: 90.4/100

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12. Jeremy Tan

Jeremy Tan is a magician and content creator known for his engaging magic tutorials and performances. He shares his expertise in card tricks, cardistry, and gambling techniques across platforms like YouTube and TikTok. His content often includes free magic workshops and personal vlogs about his experiences as a cruise ship magician. With a focus on entertaining and educating his audience, he has built a strong following, particularly among magic enthusiasts and aspiring magicians.

Instagram Score: 90.5/100

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11. Cliff Tan

Cliff Tan is an architect and author specializing in Feng Shui and space planning. He aims to make architecture and Feng Shui accessible to everyone through his social media platforms. His content includes practical tips on furniture placement, design principles, and the impact of environment on well-being. He actively engages with his audience through TikTok and YouTube, sharing insights and promoting his book, 'Feng Shui Modern'.

Instagram Score: 90.6/100

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10. Celine Leong | MiniMoochi

Celine Leong, known as MiniMoochi, is a Singaporean content creator with a significant presence on YouTube and TikTok. She produces engaging and humorous content, often featuring challenges, parodies, and relatable skits about Asian culture and everyday life. With a focus on entertainment, her videos frequently include collaborations and interactive elements, appealing to a broad audience. Celine's content is characterized by its casual and conversational style, making her a popular figure in the digital space.

Instagram Score: 90.6/100

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9. Titus Lim

Titus Lim is a Singapore-based content creator known for his relatable and humorous posts across Instagram and TikTok. He engages his audience with daily reels that often touch on themes of friendship, heartbreak, and everyday life experiences. His content resonates with a young audience, showcasing a blend of humor and relatability, making him a popular figure in the social media landscape.

Instagram Score: 91.2/100

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8. Naomi Neo

Naomi Neo is a prominent figure in the business and media landscape, known for her work with @empath.global and various food and lifestyle brands. Her social media presence showcases a blend of family life, automotive culture, and personal experiences, often featuring her son and their adventures. With a focus on supercars and lifestyle content, she engages a diverse audience through relatable posts and high engagement rates, particularly on TikTok.

Instagram Score: 91.5/100

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7. Herbert R. Sim | TheBitcoinMan

Herbert R. Sim, known as TheBitcoinMan, is a futurist and advocate for transhumanism, AI, and cryptocurrency. He shares insights on blockchain technology, genetics, and neurochips, emphasizing their potential to transform humanity. His social media presence includes discussions on financial strategies, market predictions, and the implications of emerging technologies. He actively engages with the crypto community and promotes Bitcoin as a key financial asset.

Instagram Score: 92.1/100

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6. Bert & Lulu

Bert & Lulu is a dynamic couple known for their engaging content centered around family life, pregnancy, and couple moments. They share heartfelt experiences and milestones, often highlighting their journey into parenthood. Their social media presence includes a mix of joyful announcements, personal reflections, and creative projects, such as music videos. They actively engage with their audience through relatable content that resonates with young families and couples.

Instagram Score: 92.2/100

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5. Dharni Ng

Dharni Ng is a Singaporean beatboxer and content creator known for his unique vocal performances and engaging lifestyle content. His social media presence spans platforms like TikTok and YouTube, where he showcases beatboxing skills, tutorials, and collaborations. He often incorporates humor and creativity into his videos, appealing to a younger audience. Dharni also shares personal insights about his relationship with Polish content creator Weronika Heck, highlighting their creative partnership.

Instagram Score: 92.3/100

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4. Ruru Asiru | Rurusama

Ruru, known as Rurusama, is a Singaporean content creator focusing on dance, anime, cosplay, and beauty. She shares her daily life and hobbies across platforms like TikTok and Instagram, engaging her audience with relatable content and vibrant visuals. Ruru's posts often highlight her love for fashion, cats, and collaborations with brands like Samsung. Her playful and approachable style resonates with a young audience, making her a prominent figure in the cosplay and lifestyle community.

Instagram Score: 92.9/100

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3. Zermatt Neo

Zermatt Neo is a competitive eater and nutritionist from Singapore, known for his engaging food challenges and explorations of local and international cuisines. His content primarily focuses on large food challenges, showcasing various culinary delights while promoting food culture. With a significant following on platforms like TikTok and YouTube, he combines humor and enthusiasm in his videos, often collaborating with other food influencers. His posts highlight a passion for food and a commitment to sharing unique dining experiences.

Instagram Score: 93.9/100

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2. Sherrin

Sherrin is a Singapore-based content creator known for her engaging TikTok and Instagram posts that often feature lifestyle themes, beauty tutorials, and humorous takes on everyday situations. She collaborates with her partner Yixi, creating relatable content that resonates with a young audience. Their posts often include personal anecdotes, fashion, and makeup tips, showcasing their vibrant personalities and connection with followers.

Instagram Score: 94.3/100

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1. Ryan Kwak

Ryan Kwak is a family-oriented content creator based in Singapore, sharing insights into his life as a father of three children. His posts often highlight humorous and relatable parenting moments, showcasing the dynamics of family life. He engages his audience with light-hearted content that resonates with parents, particularly through platforms like Instagram and TikTok. His content includes anecdotes about his children and wife, reflecting a blend of humor and warmth in everyday family experiences.

Instagram Score: 96.7/100

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