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Here's the list of the Top 20 Instagram Influencers in South Africa in 2026:
20. Tumelo Candice Modiselle
South African actress, host, and voice artist building a faith-forward platform focused on growth, storytelling, and youth empowerment. Through The Five Minute Call and her social channels, she shares personal narratives of transformation, Bible study, leadership, and practical wisdom for aspiring creatives. An award-winning storyteller and community builder, she partners with churches and brands to inspire, educate, and encourage authentic living.
Instagram Score: 91.9/100
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19. Bonang Matheba
Bonang Matheba is a prominent South African media personality, founder of House of BNG, and a celebrated figure in entertainment. Known as 'Queen B', she has a significant social media presence with over 8.58 million followers. Her content focuses on lifestyle, fashion, and empowerment, often highlighting her work as a radio host, TV presenter, and Global Citizen ambassador. Bonang actively engages in discussions around women's empowerment and environmental issues, showcasing her influence in both the entertainment and social advocacy spheres.
Instagram Score: 92.1/100
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18. Natasha Thahane
Natasha Thahane is a South African actress and director, known for her work in film and television. She is a brand ambassador for Garnier and actively engages with her audience through fashion and lifestyle content. A graduate of the New York Film Academy, she promotes empowerment and positivity, particularly for African youth. Her social media presence features collaborations with brands like Coca-Cola and showcases her personal style and experiences in the entertainment industry.
Instagram Score: 92.1/100
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17. Grace Mondlana
Grace Mondlana is a vibrant content creator in her early 20s, known for her engaging vlogs focused on motivation, wellness, and university lifestyle. With a significant following on TikTok and Instagram, she shares her experiences on international brand trips, beauty, and personal growth, often highlighting her travels and collaborations with brands like NIVEA. Her content radiates positivity and encourages her audience to embrace life's adventures.
Instagram Score: 92.2/100
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16. Seemah Mangolwane
Seemah Mangolwane is an award-winning content creator and entrepreneur based in South Africa. She is a continental performing artist known for her vibrant social media presence, engaging with her audience through personal anecdotes, promotional content, and event announcements. Her posts often reflect her artistic endeavors and personal relationships, showcasing a blend of humor and heartfelt messages. Seemah actively promotes her music and performances, connecting with fans and followers through relatable content.
Instagram Score: 92.3/100
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15. Khanya Hlubi
Khanya Hlubi, known as Ghost Hlubi, is a prominent South African YouTuber creating entertaining content, including pranks, vlogs, and lifestyle videos. His channel features a mix of humor and personal experiences, often involving his girlfriend, Seemah. With a strong following, he engages his audience through relatable content and interactive challenges, showcasing a vibrant lifestyle in South Africa. His posts frequently highlight luxury cars and social events, appealing to a young, dynamic audience.
Instagram Score: 92.4/100
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14. Black Coffee
Black Coffee is a Grammy Award-winning artist and angel investor known for his contributions to the Afro house music genre. He actively engages with his audience through social media, sharing personal experiences, music updates, and performances. His posts reflect gratitude and a strong sense of community, often highlighting his international tours and collaborations. Black Coffee also promotes his brand, Flightmode, and showcases his entrepreneurial ventures alongside his music career.
Instagram Score: 92.6/100
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13. Kabelo Motha
South Africa-based amapiano legend Kabza De Small, part of Scorpion Kings with Maphorisa. Known for high-profile live shows, collaborations, and luxury brand partnerships. Content centers on new music, tour announcements, fashion-forward events, and production ventures across SA, UK, and beyond.
Instagram Score: 92.6/100
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12. Lulutho Peanuts
South African dancer and creator known as Lulutho Peanuts, thriving on TikTok and YouTube with dance challenges, family moments, and local culture. Builds a global audience through cross-platform video content, collaborations, and fan engagement, while promoting channel growth and fan merchandise.
Instagram Score: 92.6/100
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11. Noluthando Ngcobo
Noluthando Ngcobo is a vibrant content creator based in Johannesburg, known for her engaging Instagram posts and YouTube videos featuring pranks, vlogs, and mukbangs. Her social media presence showcases a blend of beauty, lifestyle, and entertainment, with a focus on hair and makeup collaborations. She actively engages her audience with interactive content and promotes various beauty products and services, reflecting her strong connection to the beauty industry.
Instagram Score: 92.9/100
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10. Refiloe Phoolo
Refiloe Phoolo, known as Cassper Nyovest, is a prominent South African musician and entrepreneur. He is the founder of Billiato and co-founder of Root of Fame. His social media presence showcases his music career, family life, and faith, often highlighting his achievements and personal milestones. He engages with fans through various platforms, sharing updates about his music and events, while also promoting his brand and collaborations.
Instagram Score: 93.1/100
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09. Naledi Aphiwe
Naledi Aphiwe is a rising musical talent from eNanda, KwaZulu-Natal, known for her engaging TikTok presence and vibrant Instagram posts. As a matric student, she gained fame through a viral video showcasing her singing abilities. Her content often features personal moments, music promotions, and collaborations, reflecting her youthful energy and connection with fans. With a focus on her music career, she actively engages her audience with relatable and heartfelt posts.
Instagram Score: 93.2/100
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08. Bontle MaAfrika Moloi
Bontle Modiselle-Moloi is a multi-disciplinary artist based in Johannesburg, South Africa. She is a choreographer, creative director, TV and radio personality, and musician. Her social media presence showcases her dance studios, collaborations, and personal life, emphasizing creativity and community engagement. Bontle actively participates in dance challenges and promotes her work through various platforms, highlighting her artistic journey and family life.
Instagram Score: 93.3/100
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07. Ryan Lombard
Ryan Lombard is a content creator focused on relatable humor, particularly around school experiences, family dynamics, and personal anecdotes. His social media presence includes TikTok and YouTube, where he shares engaging videos that resonate with younger audiences. He emphasizes a Christ-centered life and aims to make a positive impact through his content. His posts often include themes of family, education, and personal growth, appealing to a broad audience seeking entertainment and relatability.
Instagram Score: 93.7/100
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06. Temba Bavuma
Temba Bavuma is a South African cricketer and founder of the Temba Bavuma Foundation, focusing on youth empowerment through sports and education. He actively engages in charitable initiatives, including back-to-school drives and community support events. As a New Balance ambassador, he promotes athleticism and teamwork, while also sharing personal moments and insights from his cricketing career. His social media presence highlights his commitment to making a positive impact in the community.
Instagram Score: 93.8/100
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05. Nasty C
Nasty C, a prominent South African rapper from Durban, gained fame with his mixtapes and the hit single 'Juice Back.' His social media showcases his music career, including album releases, tour updates, and collaborations. He engages with fans through personal anecdotes and promotional content, emphasizing his connection to the Ivyson Army. His posts often highlight his music, upcoming events, and interactions with fans, reflecting a vibrant and active presence in the hip-hop scene.
Instagram Score: 94/100
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04. Noel Deyzel
Noel Deyzel is a fitness expert and entrepreneur with over 16 years of experience in bodybuilding. He shares fitness and mental health advice through engaging content across platforms like TikTok and YouTube. His posts often include workout tips, meal prep recipes, and motivational messages aimed at inspiring his audience to achieve their fitness goals. He is also the owner of RYSE Supplements and promotes a healthy lifestyle through his coaching services.
Instagram Score: 95.8/100
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03. Francois du Plessis
Francois du Plessis, a professional cricketer and devoted family man, shares insights into his life on and off the field. His posts reflect a deep connection to his faith, family, and the sport, showcasing memorable experiences with fans and teammates. He engages with his audience through personal reflections, training updates, and travel adventures, particularly in beautiful locations like the Maldives. His content often highlights his love for cricket and the joy of family moments, making him relatable to sports enthusiasts and followers alike.
Instagram Score: 98.1/100
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02. AB de Villiers
AB de Villiers is a renowned South African cricket player known for his dynamic presence on social media. He shares insights on cricket, fitness, and personal life through engaging content across platforms like Instagram and YouTube. His posts often highlight his experiences in cricket, fitness routines, and interactions with fans, showcasing a blend of sportsmanship and personal anecdotes. He actively engages with his audience through live Q&A sessions and challenges, making him a relatable figure in the sports community.
Instagram Score: 98.2/100
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01. Hernametyla
Hernametyla is a South African artist known for her vibrant music and engaging social media presence. Her posts often promote her latest releases, such as 'PUSH 2 START,' and showcase her performances and behind-the-scenes moments. With millions of likes on TikTok and Instagram, she connects with a youthful audience through relatable content and energetic visuals. Tyla's focus on music and performance highlights her as a rising star in the entertainment industry.
Instagram Score: 99.6/100
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