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Top 20 Instagram Influencers in Japan in 2026

Here is a list of the top Instagram influencers in Japan for 2026. Learn who leads in fashion, travel, beauty, and lifestyle and why brands work with them.

January 19, 2026
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here's the list of the Top 20 Instagram Influencers in Japan in 2026: 

20. 町田啓太 | Keita Machida

Keita Machida is a Japanese actor and member of the EXILE theater group, known for his roles in various television dramas and films. He actively promotes fashion brands like Tod's and engages with his audience through stylish posts and behind-the-scenes content. His upcoming projects include a Netflix film and a drama series, showcasing his versatility in the entertainment industry. Machida's social media presence reflects a blend of fashion, acting, and lifestyle, appealing to fans of Japanese pop culture.

Instagram Score: 94.3/100

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19. Be:First

Be:First is a seven-member dance and vocal group from Japan, known for their unique qualities in singing, dancing, and rapping. They are signed to SKY-HI's BMSG label and have achieved significant chart success in Japan. The group is actively expanding their reach globally, with a focus on their world tour and new music releases, including their upcoming single 'GRIT'. Their content showcases a blend of performance, behind-the-scenes footage, and fan engagement.

Instagram Score: 94.5/100

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18. まめきちまめこ | Mamekichimameko

まめきちまめこ is a Japanese creator known for her engaging manga and illustrations shared daily on her blog and social media. She often features themes around daily life, pets, and humorous anecdotes, particularly focusing on cats and dogs. Her content resonates with a wide audience, showcasing her artistic talent and storytelling ability. She actively promotes her illustrated books and engages with her followers through various events and updates.

Instagram Score: 94.5/100

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17. Mrs. Green Apple

Mrs. Green Apple is a Japanese music group celebrating their 10th anniversary with the release of their best album '10'. Their social media showcases vibrant concept photos, music videos, and behind-the-scenes content, engaging a large audience with their energetic style and diverse musical offerings. The group actively promotes their new releases and live performances, connecting with fans through visually appealing posts and interactive content.

Instagram Score: 94.7/100

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16. Yuji Beleza

Yuji Beleza is a multilingual creator blending Irish and Japanese roots to teach language learning and cultural exchange. With 8.1M TikTok followers and active presence on Instagram and YouTube, he showcases language diversity, cross-cultural stories, and travel insights, often collaborating with language education platforms and sharing practical tips for learners worldwide.

Instagram Score: 94.8/100

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15. SixTones

SixTones is a popular Japanese boy band known for their dynamic performances and music that blends various genres, including rock and pop. They actively engage with their audience through social media, promoting their singles and albums, such as the upcoming 14th single 'Barrier'. Their content often features behind-the-scenes looks at their music, personal moments, and interactions with fans, showcasing their journey as a group. They have a significant following and are recognized for their contributions to the Japanese music scene.

Instagram Score: 94.9/100

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14. Sho Hirano

Sho Hirano is a Japanese artist known for his engaging dance performances and collaborations with prominent figures in the entertainment industry. His Instagram showcases a blend of personal moments, promotional content for brands like YSL and Louis Vuitton, and teasers for upcoming music releases. With a strong following, he effectively combines artistry with brand partnerships, appealing to a youthful audience interested in fashion and music.

Instagram Score: 94.9/100

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13. Motoki Ohmori

Motoki Ohmori is a prominent figure on Instagram, known for his engaging posts that often feature minimalistic yet expressive content. His posts include a mix of personal reflections, artistic expressions, and emotive symbols, resonating with a wide audience. With a significant number of likes on each post, he showcases a strong connection with his followers, emphasizing themes of happiness and gratitude.

Instagram Score: 94.9/100

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12. 幾田りら | Lilas Ikuta

Lilas Ikuta, known as ikura from YOASOBI, is a prominent Japanese singer-songwriter born on September 25, 2000, in Tokyo. She is recognized for her unique vocal style and contributions to various media, including anime and commercials. Her music often explores themes of love, self-discovery, and emotional depth, resonating with a wide audience. Rira has actively participated in notable projects, including theme songs for popular dramas and films, showcasing her versatility and artistic growth.

Instagram Score: 95.1/100

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11. Fujii Kaze

Fujii Kaze is a Japanese musician known for his unique blend of pop, jazz, and soul influences. He is a vegetarian and self-described 'Kazetarian,' emphasizing a lifestyle of love and learning. His social media presence is marked by a strong connection with his audience, sharing music videos, live performances, and personal reflections. Fujii Kaze's work often explores themes of love, self-discovery, and spirituality, resonating with a diverse global audience.

Instagram Score: 95.1/100

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10. 木村拓哉 | Takuya Kimura

Takuya Kimura is a prominent Japanese actor and singer, known for his engaging social media presence. He shares updates about his work, including a YouTube series where he interacts with guests and showcases fashion challenges. His posts often reflect a casual and approachable style, featuring personal insights and interactions with fans. Kimura's content revolves around entertainment, lifestyle, and fashion, appealing to a broad audience in Japan and beyond.

Instagram Score: 95.2/100

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09. XG

XG is a music artist known for their upcoming 1st full album, 'THE CORE - 核,' set to release on January 23, 2026. They have been actively promoting their album on social media platforms like Instagram. XG's posts showcase snippets of their music and updates about the album's release. Fans can access a special website for more information. Stay tuned for XG's musical journey and upcoming releases.

Instagram Score: 95.2/100

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08. Ryoma Takeuchi

Ryoma Takeuchi is a Japanese actor (Horipro) born in Tokyo. He posts about drama projects (e.g., Like a Dragon: Yakuza), fashion and luxury brand collaborations (Zenith), and everyday life, engaging a global audience on Instagram and streaming platforms with project updates and fan interactions.

Instagram Score: 95.3/100

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07. King & Prince

King & Prince is a Japanese pop group formed in 2018, known for their hit debut single 'Cinderella Girl.' They have a strong presence on social media, sharing updates about their music releases, live tours, and collaborations with other artists. Their content often includes behind-the-scenes footage, music video teasers, and interactive fan engagement through platforms like Instagram, TikTok, and YouTube. The group is recognized for their innovative concept albums and engaging storytelling through music.

Instagram Score: 95.4/100

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06. &Team

The official account of &TEAM, a music group promoting their latest single 'Go in Blind' released on April 25, 2023. Their social media presence is characterized by engaging posts featuring music vibes, behind-the-scenes content, and interactions with fans. The group showcases a diverse lineup of members, including NICHOLAS, MAKI, K, and others, highlighting their collaborative spirit and musical journey.

Instagram Score: 95.7/100

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05. Yuto Sano

Japanese actor and MILK idol group member known for TV drama roles (ESCAPE, NHK series) and live performances. Active on Instagram and Twitter, he shares behind-the-scenes moments, project announcements, and brand collaborations, highlighting acting, music, and fan engagement. Content focuses on drama work, tour life, and sponsored campaigns, presenting a professional entertainer profile with broad fan appeal.

Instagram Score: 95.9/100

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04. 미나 (Mina)

Mina is a prominent fashion influencer and ambassador for luxury brands like Fendi and Boucheron. Her Instagram showcases high-profile events, beauty products, and stylish accessories, reflecting her strong presence in the fashion industry. With a focus on elegance and creativity, she engages her audience through visually appealing content and collaborations with renowned brands. Mina's posts often highlight her experiences at exclusive events, making her a key figure in the luxury fashion scene in Japan.

Instagram Score: 96.6/100

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03. Sakura Miyawaki

Sakura Miyawaki is a Japanese content creator known for her engaging gaming videos, primarily focusing on game commentary and live streams. She actively interacts with her audience across platforms like YouTube and Twitter, showcasing her personality through gaming challenges and personal updates. Her content often features popular games such as Fortnite and Little Nightmares, appealing to a youthful audience interested in gaming culture. She also shares insights into her life as an idol and her experiences in the entertainment industry.

Instagram Score: 98/100

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02. Yuki Tsunoda

Japanese F1 driver for Red Bull Racing, known for resilience and on-track performance. Active across Instagram, YouTube, Twitter and TikTok, sharing race updates, brand partnerships (HexClad, Crunchyroll) and personal reflections as he navigates a tough path to the grid. Highlights include historical moments, mentorship from the team, and a growing global fanbase with candid posts about setbacks and comebacks.

Instagram Score: 98.3/100

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01. Minatozaki Sana

Minatozaki Sana, a member of the K-pop group TWICE, showcases her vibrant personality through engaging posts on Instagram and TikTok. Her content often features fashion collaborations, beauty endorsements, and heartfelt messages to her fans, known as ONCE. With a strong presence in the beauty and fashion industry, she frequently partners with brands like YSL and Prada, highlighting her influence in the K-pop and fashion scenes.

Instagram Score: 98.5/100

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