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Top 20 Makeup Influencers in Australia in 2025

Australia’s top 20 makeup influencers in 2025 are setting trends with bold looks, product reviews, and practical tips. Their creativity inspires beauty fans every day.

August 30, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Makeup Influencers in Australia in 2025:

20. Paryss Rhae

Paryss Rhae is a Sydney-based makeup artist specializing in bridal makeup and glam looks. She actively engages her audience on Instagram and TikTok, showcasing her work with various beauty products and techniques. Paryss promotes her services for bridal bookings and shares behind-the-scenes content from her makeup sessions. Her posts often feature collaborations with other artists and highlight her expertise in creating stunning bridal looks, making her a sought-after professional in the beauty industry.

Favikon Authority Score: 8 148 pts

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19. Saamya Waqas

Saamya Waqas is a Sydney-based content creator specializing in fashion, beauty, and lifestyle. She shares her journey as a beauty entrepreneur and expat mom, showcasing stylish outfits, makeup tutorials, and travel experiences. Her posts often highlight collaborations with various brands, reflecting her engagement with the fashion community. With a strong presence on Instagram, she connects with her audience through relatable content and personal stories, promoting a glamorous yet accessible lifestyle.

Favikon Authority Score: 8 188 pts

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18. Brandon Scott

Brandon Scott is a prominent beauty content creator known for his innovative makeup tutorials and transformations, particularly inspired by pop culture phenomena like 'Euphoria' and 'Wicked'. With a significant following on TikTok and Instagram, he engages audiences through creative makeup looks, product reviews, and personal reflections on masculinity in beauty. His content often features collaborations with major beauty brands, showcasing a blend of artistry and personal storytelling.

Favikon Authority Score: 8 253 pts

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17. Claire Bridgett

Claire Bridgett is a makeup artist who simplifies beauty for all levels, sharing insights on makeup, food, and travel. Her TikTok and Instagram feature product reviews, tips, and personal experiences, particularly focusing on beginner-friendly makeup and skincare. She engages her audience with relatable content and recommendations, often highlighting popular brands and products. Claire's posts reflect her passion for beauty and travel, making her a go-to source for makeup enthusiasts.

Favikon Authority Score: 8 330 pts

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16. Diana Mtashar

Diana Mtashar is a Sydney-based content creator known for her engaging makeup tutorials and beauty-related posts on TikTok. Her content often features 'Get Ready With Me' (GRWM) videos, showcasing her makeup looks and personal style. With a significant following, she utilizes popular hashtags to increase visibility and engagement, often incorporating elements of her cultural background. Her posts reflect a vibrant and youthful aesthetic, appealing to beauty enthusiasts and followers interested in makeup trends.

Favikon Authority Score: 8 337 pts

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15. Tanielle Jai

Tanielle Jai is a professional makeup artist based in Queensland, Australia, with over 18 years of experience. She specializes in makeup tutorials, product reviews, and beauty tips, often featuring her own brand, Bronzour. Her content includes collaborations with various fashion brands and showcases her makeup techniques, focusing on enhancing natural beauty. Tanielle also offers an online makeup course, emphasizing her expertise in the beauty industry.

Favikon Authority Score:  8 383 pts

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14. Emma Chen

Emma Chen is a hair and makeup artist based in Australia, specializing in styling and beauty tutorials. Her social media presence showcases her expertise in hair techniques, product recommendations, and makeup artistry, often featuring collaborations with brands and models. Emma engages her audience with practical tips and personal anecdotes from her career, emphasizing her journey and growth in the beauty industry. She also promotes online workshops for aspiring stylists, highlighting her commitment to education and skill development.

Favikon Authority Score: 8 422 pts

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13. 𝔰𝔪𝔦𝔩𝔢𝔶 𝔤𝔬𝔱𝔥

An Australian goth makeup artist and content creator, known for her vibrant and creative makeup looks that blend gothic aesthetics with playful elements. With a significant following on TikTok and Instagram, she shares tutorials, product reviews, and personal style insights, often featuring collaborations with makeup brands. Her content resonates with the goth subculture, showcasing a unique blend of dark themes and colorful expressions, appealing to a diverse audience interested in alternative fashion and beauty.

Favikon Authority Score: 8 492 pts

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12. Ellen Malone

Ellen Malone is a professional makeup artist based in Sydney, Australia, with a significant presence on TikTok and Instagram. She shares makeup tutorials, focusing on techniques like underpainting and smoky eyes, and collaborates with major beauty brands. Ellen's content often includes product recommendations and makeup lessons, appealing to a wide audience interested in beauty and cosmetics. Her posts also occasionally touch on personal experiences, adding a relatable touch to her professional expertise.

Favikon Authority Score: 8 498 pts

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11. Sherree Morris

Sherree Morris is an Australian makeup artist and educator with over 9 years of experience, having trained 2100 students. She offers one-on-one lessons, online tutorials, and makeup appointments primarily in Sydney, Brisbane, and Melbourne. Her social media presence focuses on makeup techniques, promotional courses, and personal milestones, showcasing her journey from a single mother to a successful artist. She engages her audience with tutorials and special offers, emphasizing skill development in makeup artistry.

Favikon Authority Score: 8 503 pts

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10. Ashlee Day

Ashlee Day is a prominent beauty creator and TikTok influencer, recognized as the 2024 TikTok Beauty Creator of the Year. With a following of 1.1 million on TikTok, she shares engaging makeup tutorials, product reviews, and beauty tips. Her content often features collaborations with major beauty brands and emphasizes affordable makeup solutions. Ashlee actively promotes her makeup classes and engages her audience with relatable humor and personal anecdotes.

Favikon Authority Score: 8 515 pts

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9. Aicha | aicharkk

Aicha is a passionate movie and TV enthusiast, serving as an interviewer and host. She shares insights on fashion and pop culture, particularly focusing on popular series like 'Wednesday' and films featuring strong female leads. Her content is vibrant and engaging, often highlighting her interactions with celebrities and her experiences at events. Aicha's social media presence is characterized by her love for storytelling and her ability to connect with her audience through relatable content.

Favikon Authority Score: 8 529 pts

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8. Miss Jackson

Miss Jackson is a vibrant drag performer and beauty enthusiast based in Australia, known for her engaging TikTok and Instagram content that showcases makeup tutorials, drag performances, and fashion. She actively promotes brands like SHEIN and engages with her audience through relatable and entertaining posts, often highlighting her experiences in the drag scene. Her content is infused with a playful spirit, often using the hashtag #virgoenergy, and she is involved in local events like CLUB GLOSS, celebrating queer culture.

Favikon Authority Score: 8 538 pts

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7. Nikkia Joy 

Nikkia Joy is an Australian makeup artist and beauty content creator with a significant following across TikTok (1.1M) and YouTube (925k). She shares makeup tips, product reviews, and tutorials, focusing on affordable beauty solutions. As the founder of Nikkia Joy Cosmetics, she actively engages her audience with giveaways and challenges, while also addressing personal topics like mental health. Her content is characterized by a blend of humor and practical advice, making beauty accessible to a wide audience.

Favikon Authority Score: 8 570 pts

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6. Emma MacDonald

Emma MacDonald is a vibrant content creator based in Sydney, Australia, known for her engaging TikTok and Instagram posts that focus on beauty, fashion, and lifestyle. She shares makeup tutorials, outfit inspirations, and personal anecdotes, fostering a strong connection with her audience. Emma's content is characterized by a casual and approachable style, making her relatable to her followers. She actively engages with her community, often expressing gratitude for their support and sharing her experiences.

Favikon Authority Score: 8 617 pts

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5. Laura Bui

Laura Bui is a Melbourne-based influencer known for her vibrant beauty and lifestyle content on Instagram. She frequently collaborates with brands like YesStyle and Huda Beauty, showcasing products through engaging posts that often include promotional codes. Her content features a mix of beauty tips, product reviews, and interactive questions, encouraging audience participation. With a strong following, she effectively engages her audience with relatable and visually appealing content.

Favikon Authority Score: 8 696 pts

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4. Janelle Han

Janelle Han is a makeup enthusiast and content creator based in Australia, known for her engaging TikTok and Instagram posts that showcase makeup transformations, cosplay, and beauty tips. She identifies as a 'Lupus Warrior' and actively shares her journey while promoting various beauty products. Her content often features collaborations with brands like Benefit and NYX, and she engages with her audience through relatable and humorous posts about her experiences in makeup and gaming.

Favikon Authority Score: 8 715 pts

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3. Bronte-Marie Wesson

Bronte-Marie Wesson is a creative makeup artist and author known for her engaging beauty tutorials and aesthetic content across TikTok and Instagram. She promotes inclusivity in beauty, often highlighting plus-size fashion and self-acceptance. Her upcoming books, 'The Brass Wyvern' and 'The Ascension of Souls', showcase her literary talents. Bronte's content features collaborations with various beauty brands, reflecting her expertise in makeup artistry and her passion for storytelling.

Favikon Authority Score: 8 728 pts

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2. Evelin Costa

Evelin Costa is a makeup artist based in Victoria, Australia, known for her transformative makeup skills showcased across TikTok and Instagram. Her content features celebrity-inspired transformations, tutorials, and engaging interactions with her audience. Evelin frequently collaborates with brands and promotes her work through various platforms, including YouTube, where she shares detailed makeup tutorials. Her posts often highlight popular culture references, making her a relatable figure in the beauty community.

Favikon Authority Score: 8 824 pts

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1. Tatenda Luna

Tatenda Luna is a beauty and lifestyle content creator based in Melbourne, Australia. She shares engaging posts about skincare, makeup, and personal experiences, often featuring brands like Fenty Beauty and L’Oréal Paris. Her content includes tutorials, product reviews, and lifestyle vlogs, showcasing her vibrant personality and love for beauty. Tatenda actively promotes women's empowerment and addresses social issues like street harassment, making her a relatable figure in the beauty community.

Favikon Authority Score: 8 832 pts

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Also See 👀
🏆 TOP 20 HAIRCARE INFLUENCERS IN AUSTRALIA IN 2025
🏆 TOP 200 MAKEUP INFLUENCERS IN AUSTRALIA
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