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Top 20 Makeup Influencers on Social Media in Spain in 2025

We’ve selected the top 20 makeup influencers making an impact on social media in Spain in 2025. From tutorials to product insights, these creators shape beauty trends and inspire daily looks.

August 21, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Makeup Influencers on Social Media in Spain in 2025:

20. Tina Beauty

Tina Beauty is a beauty content creator specializing in makeup tutorials, skincare tips, and beauty hacks. Her social media presence is characterized by engaging posts that showcase various makeup techniques, product recommendations, and personal beauty experiences. With a strong following on Instagram and TikTok, she effectively connects with her audience through relatable content and practical advice, making her a go-to source for beauty enthusiasts.

Favikon Authority Score: 8 676 pts

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19. Olga Victoria

Olga Victoria, known as Dirty Closet, is a Spanish influencer with a focus on beauty, fashion, and food. She has a significant presence on TikTok and Instagram, showcasing outfit inspirations, makeup tutorials, and culinary recipes. Her content often features collaborations with brands like L'Oréal and Zara, and she engages her audience with relatable and humorous posts. Olga has a strong following, particularly among young women interested in lifestyle and fashion trends.

Favikon Authority Score: 8 688 pts

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18. Beth

Beth is a TikTok creator focused on makeup, gossip, and mystery stories. She engages her audience with intriguing narratives while showcasing beauty products, often collaborating with brands like SHEGLAM and Bloom Nutrition. Her content features a mix of personal anecdotes and popular Reddit stories, creating a relatable and entertaining experience for her followers. With a strong emphasis on makeup tutorials and product reviews, she has garnered significant engagement through her storytelling style.

Favikon Authority Score: 8 722 pts

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17. Rosario Cerdan Mateu

Rosario Matew is a prominent social media personality and ambassador for Maybelline Spain, known for her engaging content related to beauty, self-love, and personal experiences. She actively participates in the reality show 'Supervivientes 2025', sharing her journey and encouraging audience interaction through voting. Her posts often reflect themes of empowerment and resilience, resonating with a young audience interested in beauty and lifestyle.

Favikon Authority Score: 8 754 pts

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16. La toxi

Based in Madrid, this creator is a makeup artist and stylist for artists, engaging a large audience on TikTok with over 2 million followers. Their content focuses on street makeup challenges, showcasing reactions and transformations, often involving humor and interaction with participants. They also serve as a community manager, promoting beauty and makeup trends. The creator emphasizes a friendly and inclusive approach, inviting viewers to participate in makeup sessions.

Favikon Authority Score: 8 767 pts

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15. Eden Montoya

Eden Montoya is a Spanish content creator known for her engaging TikTok videos focused on makeup, fashion, and personal experiences. She shares GRWM (Get Ready With Me) content, showcasing her outfits and makeup looks, often in connection with events like weddings. Her posts reflect a blend of humor and personal insights, particularly addressing themes of self-acceptance and beauty standards. Eden also promotes brands like CeraVe and SHEGLAM, indicating her involvement in beauty and skincare.

Favikon Authority Score:  8 794 pts

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14. Alana

Alana is a professional makeup artist and creator focused on empowerment and self-esteem. She shares her experiences with celebrities like Selena Gomez and promotes her Luxury Empowerment events, which combine makeup artistry with personal growth. Her content features tutorials, event highlights, and personal reflections, engaging a wide audience interested in beauty and empowerment. Alana's posts often emphasize confidence and transformation, making her a relatable figure in the beauty community.

Favikon Authority Score: 8 806 pts

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13. Alicia Holgado

Alicia Holgado is a prominent makeup enthusiast with a strong presence on TikTok and Instagram, where she shares makeup tutorials, tips, and creative transformations. With a following of over 2 million on TikTok, her content often features themes of empowerment, beauty, and personal stories, including discussions on feminism and societal issues. Alicia engages her audience with relatable content, making makeup accessible for beginners and promoting self-expression through beauty.

Favikon Authority Score: 8 817 pts

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12. Silvia Ruiz Ruiz

Silvia Ruiz Ruiz is a beauty and skincare enthusiast known for her engaging makeup tutorials and product recommendations. She frequently collaborates with brands like L’Oréal and Charlotte Tilbury, showcasing her expertise in achieving natural and flawless looks. Her content often features tips for achieving the 'no makeup makeup' look, hair transformations, and skincare routines, appealing to a wide audience interested in beauty trends and techniques.

Favikon Authority Score: 8 838 pts

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11. Beatriz Bernal Navarro

Beatriz Bernal Navarro is a professional makeup artist based in Madrid, specializing in beauty tutorials and tips for various skin types. Her social media presence focuses on empowering women through beauty, self-care, and motivational reflections. She actively engages her audience with personal insights and beauty hacks, often promoting products and brands she trusts. Her content is a blend of professional makeup advice and personal reflections, making her a relatable figure in the beauty community.

Favikon Authority Score: 8 889 pts

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10. Marina Vela

Marina Vela is a makeup enthusiast and content creator based in Madrid, specializing in various makeup styles, including Gyaru and Visual Kei. With a strong presence on TikTok and Instagram, she shares tutorials, product reviews, and beauty tips, often collaborating with brands like Yesstyle and SHEGLAM. Her content resonates with a youthful audience, focusing on creative makeup transformations and trends. Marina engages her followers with interactive content, showcasing her passion for beauty and self-expression.

Favikon Authority Score: 8 897 pts

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9. Carla Dragan

Carla Dragan is a vibrant social media personality known for her engaging content on fashion and lifestyle. She shares outfit inspirations, beauty tips, and personal experiences, often collaborating with brands like SHEIN. Her posts reflect a playful and trendy aesthetic, appealing to a young audience interested in fashion and self-expression. Carla actively engages with her followers through relatable content and interactive trends, making her a prominent figure in the fashion influencer space.

Favikon Authority Score: 8 900 pts

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8. Patri Fashion

Patri Fashion is a TikTok creator based in Spain, known for her engaging content that includes humor, beauty tips, and personal anecdotes. With a strong focus on hair and nail styling, she connects with her audience through relatable and entertaining posts. Her content often features popular trends and personal expressions, making her a vibrant presence in the beauty and lifestyle niche.

Favikon Authority Score: 8 905 pts

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7. Jesús Serrano

Jesús Serrano is a professional makeup artist based in Madrid with over 15 years of experience in the cosmetics industry. He collaborates with major brands like Clarins and L’Oréal, sharing makeup tips and tutorials across platforms like TikTok and Instagram. His content focuses on practical makeup advice, helping followers avoid common mistakes and enhance their beauty routines. Jesús aims to educate and inspire his audience through engaging and informative posts, making makeup accessible to everyone.

Favikon Authority Score: 8 916 pts

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6. Inma Azaña

Inma Azaña is a makeup artist based in Sevilla, Spain, with a strong presence on TikTok and Instagram, where she shares makeup tutorials, tips, and personal insights. Her content often engages her audience with interactive questions about makeup preferences and colors, showcasing her expertise in the beauty industry. With over 900k followers on TikTok, she emphasizes creativity and self-expression in makeup, while also addressing issues like originality and personal transformation.

Favikon Authority Score: 8 946 pts

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5. Àgata Lluch

Àgata Lluch is a Barcelona-based content creator known for her engaging DIY and ASMR videos on TikTok and Instagram, where she has amassed over 2.5 million followers. Her posts often feature meal prep ideas, festive decorations, and personal moments, showcasing her creativity and lifestyle. Àgata collaborates with various brands, promoting beauty and lifestyle products, and emphasizes a fun, interactive approach to her content.

Favikon Authority Score: 8 963 pts

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4. Isra

Isra is a vibrant beauty content creator based in Madrid, Spain, known for her engaging makeup tutorials and product hauls. She often collaborates with major beauty brands like L'Oréal and Nyx, showcasing her skills in makeup application and sharing personal anecdotes. Her content resonates with a youthful audience, encouraging self-expression and creativity in beauty. Isra's posts frequently highlight her experiences and interactions with her followers, making her a relatable figure in the beauty community.

Favikon Authority Score: 9 009 pts

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3. Bart

Bart is a makeup artist and beauty content creator specializing in makeup tips and tutorials for mature skin. His social media presence focuses on providing practical advice, product reviews, and step-by-step guides for various makeup techniques. He actively engages with his audience, addressing their questions and concerns about makeup application, particularly for older demographics. Bart collaborates with beauty brands and emphasizes the importance of informed choices in makeup products.

Favikon Authority Score: 9 031 pts

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2. Núria Adraos

Núria Adraos is a professional makeup artist known for her engaging content across platforms like TikTok and Instagram. She shares makeup tutorials, transformations, and personal reflections, often incorporating humor and relatable anecdotes. Her posts frequently highlight her passion for makeup, with a focus on character-inspired looks and seasonal themes. Núria actively engages with her audience, encouraging interaction and feedback on her creative projects.

Favikon Authority Score: 9 097 pts

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1. мaríа мarιví

Mariví is a makeup artist and content creator known for her engaging posts about family life, beauty, and personal experiences. Her TikTok and Instagram showcase her journey as a mother, often featuring her children and creative makeup looks. She shares moments from her life in Finland, including holiday preparations and personal reflections. Mariví's content resonates with a family-oriented audience, emphasizing positivity and self-empowerment.

Favikon Authority Score: 9 150 pts

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Also See 👀
🏆 TOP 20 SKINCARE INFLUENCERS ON SOCIAL MEDIA IN SPAIN IN 2025
🏆 TOP 200 MAKEUP INFLUENCERS ON SOCIAL MEDIA IN SPAIN
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