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Here’s the list of the Top 20 Makeup Youtubers in 2026:
20. Morgan McGuire
Morgan McGuire is a social media personality based in Austin, Texas, known for her engaging content across platforms like TikTok, Instagram, and YouTube. She frequently shares personal experiences, beauty tutorials, and behind-the-scenes glimpses of her daily life, including hair transformations, makeup routines, and acting headshots. Her content often includes collaborations with brands and community-driven initiatives, such as food drives. With a focus on relatability and storytelling, Morgan connects with her audience through casual selfies, emotional reflections, and travel vlogs.
Youtube Score: 89.1/100
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19. nonochiiidechi
Nonochi is a Japanese content creator known for her vibrant and creative presence on social media platforms like Instagram, TikTok, and YouTube. She primarily shares content related to fashion, makeup, and lifestyle, often showcasing her unique style and aesthetic. Nonochi frequently posts about her experiences at theme parks, beauty treatments, and collaborations with brands. She has also been featured in magazines and has made appearances on TV shows, further establishing her as a prominent figure in the beauty and fashion community. Her content is characterized by its playful and engaging nature, often featuring tutorials, outfit ideas, and personal updates.
Youtube Score: 89.3/100
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18. ismeiow
Ismeiow is a Brazilian drag queen, YouTuber, and makeup artist known for her entertaining and educational content centered around drag transformations, makeup tutorials, and product reviews. Based in São Paulo, she frequently collaborates with brands and other creators, showcasing her talent in drag fashion and performance. Her content spans platforms like YouTube, TikTok, and Instagram, where she engages her audience with humor, creativity, and expertise in makeup and drag artistry.
Youtube Score: 89.3/100
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17. Monica Ravi-Conway
Monica Ravi-Conway is a beauty content creator based in Los Angeles, specializing in makeup tutorials, product reviews, and color theory for brown skin. She focuses on honest reviews, smart makeup tips, and collaborations with beauty brands to create inclusive products. Monica frequently shares her expertise on platforms like Instagram, TikTok, and YouTube, often highlighting her partnerships with brands such as Espoir and Fwee. Her content is tailored for brown and olive skin tones, and she actively engages in shade-matching events and product development to promote diversity in beauty.
Youtube Score: 89.7/100
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16. Naomi Jon
Naomi Jon, known online as 'mother broccoli,' is a multifaceted content creator and artist based in Germany. She produces a wide range of content, including fashion, makeup tutorials, music promotions, and creative costume transformations. Her work often features elaborate themes such as historical and fantasy costumes, ASMR, and seasonal fashion. Naomi actively engages with her community through giveaways, music tours, and interactive posts. She collaborates with brands and other creators, showcasing her skills in makeup, styling, and modeling. Her content spans platforms like Instagram, TikTok, and YouTube, where she shares her personal style, creative projects, and promotional activities.
Youtube Score: 89.7/100
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15. Aslı Güler Kılıçaslan
Aslı Güler Kılıçaslan is a public relations specialist and content creator known for her focus on fashion, beauty, and lifestyle. She frequently shares 'get ready with me' videos, outfit showcases, and beauty product reviews, often featuring brands like Sephora, YSL Beauty, and Kiko Milano. Her content includes unboxing PR packages, makeup tutorials, and family life moments, engaging a primarily Turkish audience. She collaborates with various brands and occasionally hosts giveaways, blending promotional content with personal storytelling.
Youtube Score: 89.7/100
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14. Bailey Sarian
Bailey Sarian is a Los Angeles-based content creator known for her unique blend of true crime storytelling and makeup tutorials. She hosts the award-winning series 'Murder, Mystery & Makeup' and the podcast 'Dark History,' which explore historical events and true crime cases. Her YouTube channel has garnered over 7.6 million subscribers and 1.2 billion views, making her a prominent figure in the true crime and beauty communities. Bailey's content combines meticulous research with engaging storytelling, appealing to both true crime enthusiasts and makeup lovers.
Youtube Score: 89.9/100
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13. Weronika Wiśniewska
Weronika Wiśniewska, known online as WERSOW, is a prominent content creator who shares a mix of lifestyle, fashion, beauty, and personal experiences across platforms like Instagram, TikTok, and YouTube. Her content often includes outfit details, beauty routines, travel vlogs, and personal milestones, engaging her audience with a blend of aspirational and relatable posts. She frequently collaborates with brands and shares sponsored content, showcasing her influence in the fashion and beauty industries.
Youtube Score: 89.9/100
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12. James Charles
James Charles is a prominent makeup artist and content creator known for his creative and artistic makeup looks. He frequently shares tutorials, transformations, and collaborations with other artists and brands. His content often includes personal updates, travel experiences, and promotional posts for his makeup line, Painted. James engages his audience with humor, nostalgia, and behind-the-scenes glimpses of his creative process.
Youtube Score: 90/100
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11. looksbyhala
Hala is a Pakistani-Canadian content creator known for her vibrant and culturally rich posts on beauty, fashion, and lifestyle. She frequently shares 'Get Ready With Me' (GRWM) videos, showcasing traditional South Asian attire and makeup routines, often tied to cultural events like weddings. Her content also includes travel vlogs, skincare routines, and product reviews, often featuring collaborations with beauty brands. Hala’s posts are deeply rooted in her Pakistani heritage, celebrating cultural traditions while engaging with a global audience.
Youtube Score: 90.5/100
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10. DenitslavaMakeup
Denitslava is a Bulgarian makeup artist and content creator known for her creative and artistic makeup tutorials, transformations, and challenges. She primarily shares her work on YouTube, Instagram, and TikTok, where she showcases intricate makeup designs, nail art, and hair styling. Her content often includes step-by-step tutorials, product reviews, and collaborations with other beauty influencers. Denitslava engages her audience with entertaining and visually captivating posts, frequently linking to her YouTube channel for extended content.
Youtube Score: 91.1/100
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09. Sydney Morgan
Sydney Morgan is a professional makeup artist and content creator known for her engaging and entertaining videos across TikTok and YouTube. She frequently posts makeup tutorials, product reviews, and unboxing videos, often collaborating with brands like L'Occitane and Just Play. Her content includes creative makeup transformations, challenges, and skits, often featuring friends and trending topics. Sydney's presence is marked by her expertise in makeup artistry and her ability to connect with her audience through relatable and fun content.
Youtube Score: 91.4/100
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08. Theulyn Reis
Theulyn Reis is a Brazilian beauty entrepreneur and content creator known for her lifestyle and beauty-focused content. She shares insights into her daily life, including her passion for real estate, home renovations, and unique hobbies like swimming with a mermaid tail and caring for her fish. Theulyn frequently engages with her audience by answering questions, sharing tutorials, and promoting her beauty brand, Theu Beauty. Her content often highlights her personal achievements, such as purchasing multiple lots near the beach, and her collaborations with brands like L'Oréal Paris and Melissa.
Youtube Score: 92.2/100
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07. Franciny Ehlke Maleh
Franciny Ehlke Maleh is a Brazilian content creator known for her extensive presence across social media platforms, including Instagram, TikTok, and YouTube. She primarily shares content related to beauty, fashion, and lifestyle, often featuring makeup tutorials, product reviews, and travel experiences. Her posts frequently highlight luxury travel, beauty routines, and personal life, including her relationship and family moments. Franciny also engages with her audience through Q&A sessions, responds to fan requests, and promotes beauty products, often collaborating with brands. Her content is aspirational, aiming to inspire and entertain her followers while showcasing her expertise in beauty and lifestyle.
Youtube Score: 92.2/100
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06. Emmy Combs
Emmy Combs is a licensed cosmetologist and professional makeup artist based in Los Angeles, specializing in beauty and fashion content. She shares her experiences with alopecia universalis, offering tutorials on makeup, wig styling, and skincare. Emmy frequently collaborates with brands like Neutrogena, DMUSE Wigs, and Colourpop, showcasing product reviews and promotions. Her content includes personal stories, travel experiences, and lifestyle updates, often engaging her community with relatable and educational posts.
Youtube Score: 92.2/100
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05. Kayla Ryan
Kayla Ryan is a beauty and lifestyle content creator based on the East Coast, known for her makeup tutorials, product reviews, and style inspiration. She frequently collaborates with major beauty brands like Armani Beauty, Charlotte Tilbury, and Rare Beauty, sharing her expertise through detailed tutorials and reviews. Her content often includes trending makeup styles, skincare routines, and hair care tips, engaging a community of beauty enthusiasts. Kayla also shares personal experiences, such as travel vlogs and lifestyle updates, making her relatable to her audience.
Youtube Score: 92.4/100
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04. Maryna Molchanova
Maryna Molchanova is a prominent makeup artist and content creator with a significant following on YouTube and TikTok. She specializes in creating diverse makeup looks, including glamorous, themed, and special effects makeup. Her content often includes tutorials, behind-the-scenes footage, and participation in makeup challenges and trends. Maryna collaborates with brands and other creators, showcasing her skills in various styles and techniques. Her work is characterized by creativity and attention to detail, appealing to a global audience interested in makeup artistry.
Youtube Score: 93.5/100
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03. Parul Garg
Parul Garg is a renowned makeup artist, educator, and entrepreneur based in Gurgaon, India. She is the founder of the beauty brand 'Parul Garg Beauty' and specializes in bridal makeup and styling. Her content primarily showcases her professional skills, including makeup tutorials, bridal transformations, and behind-the-scenes looks at her studio. She frequently collaborates with other professionals in the fashion and jewelry industry, and her work is widely recognized across India, Pakistan, Dubai, the USA, and the UK.
Youtube Score: 94.4/100
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02. Yashi Tank
Yashi Tank is a prominent content creator specializing in beauty, fashion, and lifestyle. She showcases her expertise through makeup tutorials, fashion portraits, and lifestyle vlogs, often incorporating traditional Indian elements. Yashi collaborates with brands like Plum, Tresemme, and Amazon, promoting beauty and skincare products. Her content spans platforms like Instagram, TikTok, and YouTube, where she engages her audience with aspirational and educational posts. She is also the co-founder of Yashnira, a business venture in the fashion and lifestyle space.
Youtube Score: 94.4/100
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01. Fer Jalil
Fer Jalil is a vibrant content creator known for her engaging and colorful presence across social media platforms. She primarily focuses on makeup tutorials, creative makeup art, and beauty challenges, often incorporating themes like national flags and seasonal inspirations. Fer also shares entertaining content such as food reviews, fitness updates, and collaborations with other creators. Her posts frequently feature behind-the-scenes moments, product reveals, and personal experiences, making her relatable to her audience. Fer has participated in events like the TikTok Awards and has a dedicated following that enjoys her dynamic and creative approach to content.
Youtube Score: 94.7/100
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Also See 👀
🏆 TOP 20 HAIRCARE YOUTUBERS IN 2026
🏆 TOP 200 MAKEUP YOUTUBERS
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