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Top 20 Micro Influencers in New Zealand in 2025

New Zealand’s micro influencers build niche communities with strong engagement. This list spotlights 20 creators shaping travel, fashion, and food in 2025.

September 19, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Micro Influencers in New Zealand in 2025:

20. Radha Engling

Radha Engling is a travel and lifestyle content creator based in New Zealand. As the founder of @escape.video, she shares her adventures and experiences, aiming to inspire others to explore the beauty of the world. Her posts highlight stunning destinations, luxury accommodations, and the emotional connection to travel. Engaging with her audience through captivating visuals and storytelling, she promotes the idea that travel is a privilege and a transformative experience.

Favikon Authority Score: 4 872 pts

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19. Uncle | tuturumaori

A Māori content creator known for humorous and relatable posts on TikTok and Instagram, focusing on cultural themes, family, and everyday life. Engages audiences with skits, memes, and personal stories, often highlighting Māori identity and experiences. His content resonates with a wide audience, particularly in New Zealand, and showcases a blend of humor and cultural pride.

Favikon Authority Score: 5 051 pts

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18. Jess Land

Jess Land is a New Zealand-based horse trainer and seller, specializing in show jumping and racehorses. She shares her experiences and insights through engaging social media posts, showcasing her equestrian lifestyle, training sessions, and the joys of working with horses. Her content often features humorous moments, training tips, and highlights from competitions, appealing to fellow equestrians and horse enthusiasts.

Favikon Authority Score: 5 624 pts

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17. Lesina Nakhid-Schuster

Lesina Nakhid-Schuster is a doctor and actress from New Zealand, known for her engaging social media presence that blends humor with insights from her medical career. She shares relatable content about her life as a healthcare professional, travel experiences, and personal anecdotes, often using humor to connect with her audience. Her posts reflect a vibrant lifestyle, showcasing her multicultural background and adventures in various countries, while also promoting wellness and workplace ergonomics.

Favikon Authority Score: 5 833 pts

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16. Larissa Deana Carlson

Larissa Deana Carlson is a photographer and content creator based in Aotearoa, New Zealand. Her social media showcases family adventures, culinary creativity, and local explorations, often highlighting family-friendly activities and experiences. She engages her audience with vibrant visuals and relatable content, focusing on lifestyle, parenting, and travel. Larissa's posts reflect a strong connection to her cultural roots and community, making her a relatable figure for families and individuals interested in New Zealand's lifestyle.

Favikon Authority Score: 5 855 pts

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15. Samantha Neale

Samantha Neale is a fitness enthusiast and social media marketer based in New Zealand. She shares her journey as a bikini competitor and promotes a healthy lifestyle through her posts. Her content often highlights personal growth, fitness challenges, and collaborations with brands like MyProtein. With a focus on authenticity and self-acceptance, she engages her audience with relatable experiences and motivational messages, particularly around fitness and well-being.

Favikon Authority Score: 5 887 pts

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14. Claire Burt

Claire Burt is a New Zealand-based mother and wellness advocate, sharing her journey through motherhood, weight loss, and personal growth. She documents her experiences with her two children, Lulu and Kingston, and emphasizes body positivity and mental health awareness, particularly regarding eating disorders. Claire engages her audience with relatable content about parenting challenges and triumphs, while also promoting products that support family life. Her posts reflect a commitment to fostering a healthy environment for her children.

Favikon Authority Score: 6 164 pts

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13. Georgie Dunc

Georgie is a passionate car enthusiast and content creator focused on Nissan Silvia and JDM culture. Her social media presence showcases her love for cars, particularly the S-chassis models, through engaging posts and videos that highlight her experiences, car modifications, and community interactions. She often shares personal anecdotes and humor related to her automotive journey, appealing to fellow car lovers and the JDM community.

Favikon Authority Score: 6 357 pts

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12. Rachel Rakich

Rachel Rakich is a New Zealand-based mother of two, sharing her journey through motherhood on TikTok and Instagram. Her content focuses on family life, parenting tips, and experiences with newborns and toddlers. With a growing audience, she engages followers with relatable posts about her daily life, pregnancy journey, and family moments. Rachel promotes products related to motherhood and parenting, showcasing her personal experiences and recommendations.

Favikon Authority Score: 6 597 pts

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11. Tiana Waru

Tiana Waru is a vibrant content creator from New Zealand, known for her engaging TikTok videos that blend humor, music, and personal anecdotes. She often shares her experiences with family, friends, and cultural references, showcasing her Maori heritage. Her content includes singing covers, pranks, and relatable life moments, resonating with a youthful audience. Tiana's social media presence reflects a fun and approachable personality, making her a relatable figure in the online community.

Favikon Authority Score: 6 874 pts

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10. Sabina Jeyasingham

Sabina Jeyasingham is a New Zealand-based content creator and co-founder of Not The Ordinary NZ. She focuses on lifestyle content, particularly budget-friendly fashion and beauty tips, while promoting local businesses. Her TikTok and Instagram posts often highlight her experiences in Auckland, showcasing her vibrant personality and engagement with her audience. She emphasizes empowerment and self-care, particularly for women, and shares insights on navigating social media as an influencer.

Favikon Authority Score: 6 970 pts

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9. Tania Dawson

Tania Dawson is a Dean and secondary teacher based in Auckland, New Zealand. She is a former Miss Universe NZ 2016 and currently works as a UGC creator. Her content primarily revolves around teaching, home cooking, and lifestyle, showcasing local eateries and products. Tania engages her audience with relatable posts about her experiences as an educator and her culinary adventures, often highlighting her favorite food spots and products.

Favikon Authority Score: 6 994 pts

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8. Coby Zutt

NZ-based digital artist specializing in pop-culture fan art using Procreate; prolific on TikTok and Instagram with speed-paint drawings of musicians and actors; collaborates via replies and art challenges; fan-art oriented, with a playful clown aesthetic.

Favikon Authority Score: 7 049 pts

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7. Anna Cameron

NZ-based home baker and cookbook author behind Just A Mum's Kitchen. Shares from-scratch recipes, step-by-step baking tutorials, and family-friendly desserts. Built a strong NZ-AU audience on Instagram and TikTok; published a 70-recipe cookbook with exclusive new recipes, and runs a cookbook-focused online presence.

Favikon Authority Score: 7 181 pts

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6. Fine China

Fine China is a DJ and music creator known for her vibrant presence in the New Zealand music scene. She shares her experiences and performances, often collaborating with her twin sister, showcasing a blend of personal and professional content. Her posts reflect a strong connection to her Māori heritage and community, emphasizing collective success and gratitude. With a focus on music, mental health, and personal expression, she engages her audience through relatable and uplifting content.

Favikon Authority Score: 7 385 pts

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5. Tatiana Fatialofa

Tatiana Fatialofa is a lifestyle content creator focused on motherhood, family life, and personal growth. She shares her experiences as a new mom living between New Zealand and the tropics, emphasizing the joys and challenges of parenting. Her content includes daily vlogs, parenting tips, and reflections on her family's journey, particularly highlighting her husband's recovery from a spinal cord injury. Tatiana engages her audience with relatable stories and practical advice, fostering a supportive community for fellow parents.

Favikon Authority Score: 7 436 pts

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4. Jasmine

A holistic wellness advocate and mother of two, Jaz shares her journey of motherhood, focusing on raising a child with Down syndrome. Her content emphasizes awareness, positivity, and the beauty of life, often featuring fashion and lifestyle elements. Engaging with her audience through personal stories and relatable experiences, she promotes disability awareness and the joys of parenting. Jaz's posts reflect a vibrant lifestyle in New Zealand, blending wellness, family, and fashion.

Favikon Authority Score: 7 512 pts

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3. Ella Monnery

Ella Monnery is a New Zealand-based singer and performer known for her dynamic energy and powerful vocals. She gained recognition through her performances on 'The Voice Australia' and at events like the Halberg Awards. Her social media presence showcases her music journey, personal moments, and interactions with fans, reflecting a blend of casual and engaging content. Ella's posts often highlight her musical releases and live performances, appealing to a diverse audience interested in music and entertainment.

Favikon Authority Score: 7 929 pts

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2. Matt Griffin

New Zealand-based realist fine artist and muralist Matt Griffin blends Māori history and wildlife in large-scale oil paintings and public murals. Notable works include Giant Moa and Waha-akiaki, with collaborations for Adidas and Travis Scott. Active on TikTok and Instagram, sharing studio process, historical narratives, and mural commissions across NZ.

Favikon Authority Score: 7 961 pts

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1. Naz Nikora

Naz Nikora is a young father of three, sharing his journey of parenting, home renovations, and fitness on social media. His content focuses on family life, DIY projects, and healthy living, often featuring his children and home improvement activities. He engages with his audience through relatable parenting experiences and practical tips for home and garden projects, showcasing a strong connection to his Māori heritage.

Favikon Authority Score: 7 983 pts

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Also See 👀
🏆 TOP 20 X (TWITTER) INFLUENCERS IN NEW ZEALAND IN 2025
🏆 TOP 200 MICRO INFLUENCERS IN NEW ZEALAND
HOW DOES FAVIKON RANK INFLUENCERS?