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Here’s the list of the Top 20 Nail Influencers on Social Media in 2025:
20. Piu Bhol
Piu Bhol is a passionate nail art creator from Jharkhand, India, with a growing YouTube family of 400k subscribers. She shares easy nail art tutorials and designs, encouraging viewers to learn and create at home. Her content focuses on beginner-friendly techniques and creative designs, making nail art accessible to everyone. Piu actively engages with her audience through social media, promoting her Instagram for further interaction and collaboration opportunities.
Favikon Authority Score: 8 727 pts
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19. Desy Forato
Desy Forato is a prominent nail educator and founder of Nail Art Extreme Academy, specializing in innovative nail techniques and online courses. Her social media presence showcases her expertise in nail art, with a focus on training and empowering aspiring nail technicians. Desy actively engages her audience with informative posts about nail care, techniques, and industry insights, often featuring collaborations with other nail professionals. She promotes her courses and events, emphasizing the importance of skill development in the nail industry.
Favikon Authority Score: 8 730 pts
18. Faby Cardoso
Faby Cardoso is a Brazilian manicure expert who shares her knowledge through online courses and YouTube videos. Her content focuses on nail care techniques, including cuticle management and nail decoration, aimed at aspiring and professional manicures. She actively promotes her courses and engages with her audience through social media, providing tips and insights to enhance their skills in the beauty industry.
Favikon Authority Score: 8 733 pts
17. Halyi Vélez
Halyi Vélez is an expert in nail care and online instructor based in Ecuador. She offers international online courses focused on nail health and aesthetics, promoting her classes through engaging TikTok and Instagram content. Her posts often include tutorials, tips, and product recommendations, showcasing her expertise in manicures and nail art. Halyi actively interacts with her audience, encouraging comments and participation, and emphasizes the importance of client comfort and professional standards in her work.
Favikon Authority Score: 8 741 pts
16. Evie Culver
Evie Culver is a nail enthusiast and creator based in Nashville, TN, with over 1 million YouTube subscribers. She specializes in nail art, sharing tutorials and product reviews across platforms like Instagram and TikTok. As the creator of Patty Gel®, she promotes her own nail products while engaging her audience with fun and creative nail designs. Her content often features collaborations with popular brands and showcases her family life, making her a relatable figure in the beauty and lifestyle niche.
Favikon Authority Score: 8 741 pts
15. Mariyah Oliver
Mariyah, known as Mooyahyah, is a creative content creator from Hawai‘i, currently based in Texas. She showcases her self-taught skills in nails, makeup, and fashion across platforms like TikTok and Instagram. Her engaging posts often feature nail art tutorials, product reviews, and humorous takes on everyday life, appealing to a diverse audience interested in beauty and lifestyle. With a strong presence in the beauty community, she connects with followers through relatable content and vibrant personality.
Favikon Authority Score: 8 752 pts
14. Cherry Nails
Nail technician and author of the 'Nail Bible', Cherry is the CEO of Cherry Nails Shop. She shares her expertise in nail design and beauty on social media, particularly TikTok and Instagram, where she engages with her audience through tutorials, product reviews, and personal insights. Her content often features collaborations with brands and showcases her passion for nails and beauty, appealing to a community interested in nail art and design.
Favikon Authority Score: 8 805 pts
13. Pamela López
Pamela López, known as Pam Divina, is a popular content creator focusing on beauty, particularly nail art, and motherhood. With a significant following on YouTube (2.9M) and TikTok (1.3M), she shares engaging tutorials, personal stories, and family moments, often involving her children. Her content is vibrant and relatable, appealing to a young audience interested in beauty hacks and parenting. She promotes her own nail business and actively engages with her followers through interactive content.
Favikon Authority Score: 8 834 pts
12. Suzie Moskal
Suzie Moskal is a professional nail technician and educator with over 35 years of experience, specializing in nail design and techniques. She shares tutorials and product recommendations through her social media platforms, focusing on helping aspiring nail techs improve their skills. Her content includes detailed instructional videos on various nail techniques, product reviews, and tips for both beginners and experienced nail enthusiasts. Suzie promotes her own line of premium nail products and workshops, emphasizing education in the nail industry.
Favikon Authority Score: 8 834 pts
11. Cristine Rotenberg
Cristine Rotenberg, known as Simply Nailogical, is a Canadian content creator specializing in nail art and beauty. She is the founder of Holo Taco, a nail polish brand that features a wide range of unique shades and finishes. Her social media presence includes engaging tutorials, product reviews, and personal anecdotes, often infused with humor and creativity. Cristine actively interacts with her audience, sharing insights into her business ventures and collaborations, while also advocating for education through her scholarship initiative.
Favikon Authority Score: 8 865 pts
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10. Chrysta Lloyd
Chrysta Lloyd is the founder of Glazed by C, specializing in soft gel nail tutorials and products. Her social media presence focuses on DIY nail art, showcasing a variety of nail designs and techniques. With a strong emphasis on tutorials, she engages her audience through interactive content, including product reviews and seasonal nail art ideas. Her platforms feature a blend of personal insights and professional tips, making her a go-to resource for nail enthusiasts.
Favikon Authority Score: 8 872 pts
9. Jenny Bui
Jenny Bui, known as the 'Queen of Bling,' is a celebrated nail artist and the winner of the AIA Nail Artist of the Year award. She specializes in extravagant nail designs featuring crystals and bling, often collaborating with celebrities and showcasing her work on social media. Jenny actively engages her audience with tutorials, product promotions, and personal insights into her life as a nail tech. Her content reflects a vibrant and creative approach to nail artistry, making her a prominent figure in the beauty industry.
Favikon Authority Score: 8 882 pts
8. Minh Thai
Minh Thai is a social media content creator and nail artist with over 20 years of experience in the nail industry. He shares humorous and educational content related to nail care, tutorials, and client interactions, aiming to elevate the nail community. His presence spans TikTok, Instagram, and YouTube, where he engages audiences with relatable anecdotes and insights into the nail salon experience. He also hosts 'The Thai Lyfe Podcast', discussing various topics while promoting his brand, Beyond The Cream.
Favikon Authority Score: 8 916 pts
7. Madison McCollough
Madison McCollough aka Maddox is a talented nail artist known for her hand-painted, hyper-realistic nail art. She actively engages her audience on TikTok and Instagram, showcasing intricate designs and tutorials. Her content often features unique themes, including pop culture references and seasonal inspirations. Maddox promotes her own nail art products through her brand, Ballpit Shop, and has built a strong community around her creative nail techniques.
Favikon Authority Score: 8 921 pts
6. Tamires Barros
Tamires Barros is a beauty and nail art enthusiast with a strong social media presence, particularly on TikTok and Instagram. She shares tutorials, tips, and product recommendations related to nail designs, amassing a significant following. Her content often features vibrant nail art styles and collaborations with brands like Mercado Livre, showcasing her expertise in beauty trends and DIY nail techniques.
Favikon Authority Score: 8 928 pts
5. Devin Strebler
Devin Strebler, known as 'Dev', is a nail artist and owner of Nailz by Dev, specializing in nostalgic 90's and early 2000's nail art. With a strong presence on TikTok and Instagram, she shares vibrant nail designs, tutorials, and product promotions, engaging a large audience with her creative and playful content. Her posts often feature character-themed nails and innovative techniques, appealing to a community of nail art enthusiasts. Dev also emphasizes the importance of self-expression and creativity in her work.
Favikon Authority Score: 8 984 pts
4. ILYSM Nails
Nadia aka ILYSM Nails is a Creative Nail Artist and content creator with a strong presence on TikTok (9M followers) and YouTube (3.7M subscribers). Specializes in unique nail art tutorials and products, featuring a variety of nail designs and hacks. Promotes her own nail products through her website, ilysmNails.com, and has been featured on platforms like Netflix and various magazines. Engages her audience with visually satisfying content and tutorials that highlight her expertise in nail artistry.
Favikon Authority Score: 9 029 pts
3. Fram Alves
Fram Alves is a Brazilian nail care expert and online educator, specializing in manicure techniques and nail art. With a strong presence on YouTube and TikTok, she shares tutorials, tips, and product recommendations, aiming to help aspiring manicurists achieve excellence. Her content often features ASMR elements, engaging a wide audience with her approachable style. She also promotes her online courses and personal nail care products, fostering a community of nail enthusiasts.
Favikon Authority Score: 9 035 pts
2. Vivian Xue Rahey
Vivian Xue Rahey is the CEO of Pamper Nail Gallery, specializing in creating reusable press-on nails and custom nail art. She showcases her artistic skills through vibrant and themed nail designs, often inspired by pop culture, movies, and anime. Her social media presence is characterized by engaging content that highlights her nail artistry, tutorials, and collaborations, particularly with notable figures in the entertainment industry. Vivian also promotes her upcoming classes through 'Pamper Academy'.
Favikon Authority Score: 9 035 pts
1. Talita Cardozo
Talita Cardozo is a Brazilian manicure and instructor specializing in nail art and care. She shares tips, tutorials, and personal experiences related to manicures and pedicures across her social media platforms. Her content focuses on empowering women to learn nail techniques that can provide additional income. Talita promotes her online store and courses, fostering a community around nail care and beauty.
Favikon Authority Score: 9 139 pts
Also See 👀🏆 TOP 200 NAIL INFLUENCERS ON SOCIAL MEDIAFIND OUT WHO LEADS IN THEIR COUNTRY OR NICHEHOW DOES FAVIKON RANK INFLUENCERS?
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