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Top 20 SEO Experts in the UK in 2026

The UK’s SEO landscape is defined by data-driven creativity, advanced optimization, AI-powered search, and high-ranking content. This list features 20 experts leading digital growth and search innovation.

October 23, 2025
Gabriel Camacho
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Gabriel Camacho

Gabriel Camacho is the Head of Marketing at Favikon. Based in Paris, he leads the company’s global marketing efforts, through content, events, and partnerships. With 10+ of experience in B2B SaaS marketing, Gabriel is passionate about the creator economy and often writes about influencer marketing, brand building, and social media trends. You can find him on LinkedIn and TikTok.

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Here’s the list of the Top 20 SEO Experts in the UK in 2026:

20. Craig Dewart

Craig Dewart is an SEO strategist and entrepreneur, best known as the founder of My Content Pal, where he helps agencies and consultants scale their content marketing and lead generation through proven SEO frameworks. His work bridges technical expertise with creative storytelling to drive real business growth. On social media, Craig shares actionable insights on personal branding, content strategy, and client acquisition. His posts often mix data-backed lessons with authentic reflections on entrepreneurship and visibility in the digital space.

Favikon Authority Score: 5 512 pts

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19. Jono Alderson

Jono Alderson is an award-winning technical SEO consultant with expertise in digital strategy, SEO, analytics, and web performance. He has worked with major brands to enhance their online presence through structured data and growth strategies. Jono is recognized for his insights into website optimization and has launched a WordPress plugin to improve image speed and markup. He actively engages in discussions about SEO practices and is involved in hosting masterclasses and speaking at industry events.

Favikon Authority Score: 5 570 pts

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18. Zoe Ashbridge

Zoe Ashbridge is an SEO strategist and published writer with a focus on data-driven marketing strategies for B2B leaders. She has a strong presence on LinkedIn, where she shares insights on SEO, PPC, and digital marketing. Zoe emphasizes the importance of collaboration in SEO and has successfully increased traffic and revenue for various clients. She is also an advocate for freelancing, sharing her journey of cycling around the globe while managing her business. Her content is actionable and aimed at helping others succeed in digital marketing.

Favikon Authority Score: 5 653 pts

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17. Josh Peacock

Josh Peacock is an SEO recruitment expert and founder of SEO For Hire, specializing in building elite SEO teams for global brands and agencies. He hosts The Agency Growth Club Podcast, where he dives deep with 7–8 figure agency founders to uncover real insights on scaling, leadership, and sustainable growth. His LinkedIn presence reflects his mix of humor, authenticity, and strategic thinking, blending recruitment, agency growth, and content creation. He actively engages with his audience through speaking events, industry updates, and behind-the-scenes stories that inspire digital marketers and entrepreneurs alike.

Favikon Authority Score: 5 691 pts

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16. Aires Loutsaris

Aires Loutsaris is a seasoned SEO consultant and growth advisor with over 20 years of experience in search marketing, specializing in technical SEO and user acquisition. He has driven over £1B in organic search revenue and co-founded an SEO agency. Aires is also an educator with a successful Udemy course and a part-time investor in startups. His content focuses on SEO strategies, technical audits, and the impact of AI on digital marketing, showcasing his expertise and insights in the field.

Favikon Authority Score: 5 740 pts

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15. Mark Preston

Mark Preston is the Head of SEO at Hakim Group, specializing in logical thinking and effective SEO strategies since 2001. He is an author of two SEO business books and a speaker, focusing on empowering small businesses to grow through effective lead generation and customer engagement. Mark emphasizes the importance of understanding customer needs and adapting to industry changes, sharing insights through his podcast, 'Unscripted SEO'. His content often revolves around practical SEO applications and mentorship for marketers.

Favikon Authority Score: 5 813 pts

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14. Ben Goodey

Ben Goodey is the founder of Spicy Margarita, specializing in SEO consultancy and content production. He has a strong focus on helping companies build SEO-driven demand engines that generate inbound leads. His expertise includes keyword research, content strategy, and optimizing websites for better performance. Ben shares insights on SEO experiments, backlink strategies, and effective content creation through engaging LinkedIn posts, showcasing his passion for human-centered marketing.

Favikon Authority Score: 5 820 pts

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13. Joe Davies

Joe Davies is the co-founder and CEO of fatjoe, a productized SEO platform that has executed over 200,000 SEO campaigns since 2012. He shares insights on productized growth, scaling agencies, and building remote teams. His posts often focus on practical SEO tools, strategies for agency success, and community engagement. Joe also runs Scalers, a community for agencies and marketers, emphasizing collaboration and growth. His content is data-driven and aimed at helping others navigate the SEO landscape effectively.

Favikon Authority Score: 5 902 pts

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12. Nikki Pilkington

Nikki Pilkington is a seasoned SEO consultant with over 30 years of experience, specializing in ethical SEO practices and content strategy. She emphasizes clear communication, avoiding jargon, and focuses on helping businesses improve their online visibility without resorting to 'wanky' tactics. Nikki actively engages with her audience on LinkedIn, sharing insights on SEO, content creation, and the pitfalls of AI-generated content.

Favikon Authority Score: 6 196 pts

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11. Sam Dunning

Sam Dunning is the founder of Breaking B2B, specializing in B2B/SaaS SEO strategies that prioritize revenue generation over vanity metrics. He shares actionable marketing tips through his podcast and social media, focusing on website optimization, lead generation, and digital marketing. His content includes insights from industry leaders and practical advice for businesses looking to improve their online presence. Dunning emphasizes a data-driven approach to SEO and marketing, aiming to help clients achieve measurable results.

Favikon Authority Score: 6 737 pts

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10. Freddie Chatt

Freddie Chatt is a freelance SEO consultant specializing in ecommerce SEO. He helps brands grow sustainably through organic search, focusing on traffic, conversions, and revenue. His expertise includes SEO audits, content strategies, and international market optimization. Freddie shares valuable insights and checklists for ecommerce SEO on LinkedIn, showcasing his experience with various platforms like Shopify and Magento. He emphasizes the importance of long-term strategies and has a proven track record of driving significant revenue growth for clients.

Favikon Authority Score: 6 764 pts

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9. Kate Smoothy

Kate Smoothy is an SEO Specialist and Director at Webhive Digital, focusing on teaching effective SEO strategies and tips. With a strong presence on TikTok, she engages over 60k followers by providing practical advice for website optimization and digital marketing. Her content includes tutorials on keyword research, AI tools for marketing, and local SEO techniques. Kate's expertise is rooted in her extensive experience in web design and digital marketing, making her a go-to resource for entrepreneurs seeking to enhance their online visibility.

Favikon Authority Score: 6 806 pts

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8. Glen Allsopp

Glen Allsopp is the founder of Detailed.com, focusing on SEO and digital marketing insights. His LinkedIn posts often analyze public companies' performance in search traffic, share SEO tools, and provide in-depth research on industry trends. He engages with his audience by offering free resources and insights into the evolving landscape of digital marketing, particularly in relation to SEO and content strategies.

Favikon Authority Score: 7 001 pts

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7. Andrew Holland

Andrew Holland is an SEO Director at JBH, a digital PR agency, with a strong focus on increasing business profits through effective SEO strategies. He has a significant online presence, boasting over 71K LinkedIn followers and 39K newsletter subscribers. His content emphasizes the importance of SEO investment, digital PR, and the evolving landscape of search engines, particularly in the context of AI. He advocates for a shift from traditional SEO practices to more integrated marketing approaches that prioritize revenue generation.

Favikon Authority Score: 7 254 pts

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6. Liam Fallen

Liam Fallen is a Technical SEO expert with extensive experience in optimizing websites for better performance and search engine visibility. He specializes in conducting technical audits, creating actionable SEO strategies, and simplifying complex SEO concepts for clients. His social media presence is characterized by humorous insights into marketing and SEO challenges, making him relatable to professionals in the field. He actively engages with the marketing community, sharing tips and industry trends.

Favikon Authority Score: 7 654 pts

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5. Fery Kaszoni

Fery Kaszoni is the owner of Search Intelligence Ltd, a leading Digital PR agency based in the UK. With a background in SEO, digital marketing, and technology, he shares insights on SEO strategies, digital PR, and link building. His content often includes case studies, industry updates, and innovative approaches to SEO. Fery is known for his entrepreneurial journey, having grown his agency from humble beginnings to a significant player in the industry, emphasizing employee welfare and client satisfaction.

Favikon Authority Score: 7 715 pts

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4. Charles Floate

Charles Floate is a British SEO entrepreneur and digital marketing consultant specializing in Black Hat SEO. With over a decade of experience, he operates multiple businesses, including CFT, ParasiteSEO.com, and SEO.Careers. Known for his expertise in SEO strategies, he has spoken at numerous conferences and published extensively on SEO topics. Charles is a top 1% Gumroad seller and a consultant for Fortune 500 companies, emphasizing innovative SEO techniques and AI integration.

Favikon Authority Score: 7 820 pts

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3. Daniel Foley Carter

Daniel Foley Carter is an established SEO consultant with over 25 years of experience in the industry. He specializes in enterprise-level SEO audits, strategy development, and SaaS solutions. His content focuses on technical SEO, data analysis, and practical tips for improving website performance. He actively engages with the SEO community, sharing insights on algorithm changes and best practices. Daniel emphasizes the importance of quality content and user experience in SEO, often critiquing common misconceptions in the field.

Favikon Authority Score: 7 917 pts

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2. Mark Williams-Cook

Mark Williams-Cook is a seasoned SEO expert with over two decades of experience. He is the Director at Candour, an SEO agency, and the founder of AlsoAsked, a search intent research SaaS tool. Mark is known for his insightful SEO tips, experiments, and the 'Search with Candour' podcast. He actively shares SEO updates and tips on LinkedIn, where he has built a substantial following. Mark is also an international speaker and has been featured in major publications like the Wall Street Journal and BBC News.

Favikon Authority Score: 7 999 pts

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1. Craig Campbell

Craig Campbell is a seasoned SEO expert and digital marketer based in Glasgow, Scotland, with over 25 years of experience. He offers consultancy, training, and practical tips on SEO and digital marketing through various platforms, including YouTube and LinkedIn. Known for his no-nonsense approach, Craig provides valuable insights into making money online, link building, and optimizing website performance. His content is educational and aimed at both business owners and digital marketing professionals.

Favikon Authority Score: 8 461 pts

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