Top 20 Skincare Influencers on social media in 2025

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Here’s the list of the Top 20 Skincare Influencers on Social Media in 2025

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20. Valencia Nathania

Valencia Nathania is a vibrant social media personality and entrepreneur, primarily focused on her beauty brand, Harlette Beauty. She engages her audience with interactive live sessions, product promotions, and personal anecdotes about her journey. Her content often features themes of beauty, skincare, and community support, reflecting her commitment to providing quality products and experiences for her followers. Valencia's posts are characterized by a casual and approachable style, fostering a strong connection with her audience.

Favikon Authority Score: 9 137 pts

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19. Natasha Abdi

Natasha Abdi is a beauty, skincare, and fashion influencer based in Kenya. She is the CEO of Natasha Abdi Collection and Natasha Perfect Beauty Spa, actively promoting her brands through engaging content on TikTok and Instagram. Her posts often highlight beauty products, empowerment themes, and collaborations with major brands like Samsung. Natasha's content resonates with a diverse audience, particularly women, and emphasizes independence and self-love.

Favikon Authority Score: 9 143 pts

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18. Alba Clouthier

Alba Clouthier is a vibrant content creator known for her engaging presence on TikTok and Instagram, where she shares lifestyle content, personal anecdotes, and beauty tips. With over 3 million followers on TikTok and a growing audience on Instagram, she emphasizes positivity and self-acceptance, often discussing her journey and encouraging others to embrace their uniqueness. Her content includes collaborations with brands, showcasing products related to beauty and wellness, and she actively engages with her audience through relatable humor and personal stories.

Favikon Authority Score: 9 159 pts

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17. Maharani Kemala

Maharani Kemala is a prominent figure in the beauty industry with over 10 years of experience. She is the founder of MK SKIN, a skincare brand focused on quality and transparency in ingredients. Her social media presence highlights her journey in launching her brand, engaging with her audience through personal stories and product insights. She actively promotes her brand and connects with her community, showcasing her commitment to empowering others in the beauty space.

Favikon Authority Score: 9 165 pts

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16. JUNGT BUS

JUNGT BUS is a prominent figure in the Thai entertainment scene, known for his engaging social media presence. He shares a mix of personal reflections, promotional content, and interactions with fans, often using hashtags like #BUSbecauseofyouishine. His posts frequently highlight collaborations with brands, showcasing products and events, particularly in the beauty and entertainment sectors. With a significant following, he effectively connects with a youthful audience through relatable content and vibrant visuals.

Favikon Authority Score: 9 179 pts

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15. JUNJI จันจิ

JUNJI is a vibrant social media personality from Thailand, known for her engaging content on TikTok and Instagram. She runs a skincare shop, @libi.beauty, and hosts a pet-related account, showcasing her love for animals. Her posts often reflect a playful and relatable style, with a focus on beauty, personal anecdotes, and lifestyle tips. With a significant following, she connects with her audience through humor and authenticity, making her a notable figure in the beauty and lifestyle niche.

Favikon Authority Score: 9 195 pts

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14. Münür Önkan

Münür Önkan is a Turkish barber specializing in ASMR content, focusing on relaxation and therapeutic experiences through barber shop therapy. He shares videos on YouTube showcasing haircuts, massages, and skin care, emphasizing a calming atmosphere. His social media presence includes collaborations and promotions for beauty products, and he has received multiple awards for his hairdressing skills. He actively engages with his audience through informative posts and encourages collaboration for sponsorships.

Favikon Authority Score: 9 196 pts

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13. Soleon

Soleon is a vibrant content creator known for her engaging TikTok and Instagram posts that often feature humor, personal anecdotes, and lively interactions with her audience. She shares her experiences, including cultural references and celebrations, particularly around Brazilian festivities. Her content resonates with a youthful audience, showcasing a blend of fun and relatable moments, often highlighting her personality and lifestyle.

Favikon Authority Score: 9 197 pts

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12. Amina Hussain

Amina Hussain, also known as Memoona Muslima, is a prominent YouTuber and influencer specializing in home economics, cookery, and beauty tips. With a substantial following across platforms, she shares DIY remedies, skincare routines, and household management advice. Her content often features product reviews and tutorials, appealing to a wide audience interested in health, beauty, and lifestyle improvements. She actively engages with her followers through relatable content and personal experiences.

Favikon Authority Score: 9 213 pts

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11. Catalina

Catalina is a vibrant TikTok creator known for her engaging makeup tutorials, relatable content, and playful personality. With a focus on beauty trends and personal anecdotes, she connects with her audience through humor and authenticity. Her posts often feature collaborations with friends and brands, showcasing her creativity and style. Catalina's content resonates particularly with Gen Z, making her a prominent figure in the beauty and lifestyle niche on TikTok.

Favikon Authority Score: 9 219 pts

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10. Dr. Mahmoud Senara د.محمود سنارة

Dr. Mahmoud Senara is a medical professional specializing in skincare, hair care, and general health. His social media presence focuses on sharing natural remedies and health tips, with a significant emphasis on beauty treatments and personal care. He engages with his audience through informative posts and tutorials, often featuring popular products and DIY solutions. His content is well-received, evidenced by high engagement rates on platforms like Instagram and TikTok.

Favikon Authority Score: 9 259 pts

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9. Ria Amin

Ria Amin is a beauty and lifestyle content creator with a significant following on YouTube and Instagram. She specializes in makeup, hair, and skincare, sharing tutorials, product reviews, and vlogs about her travels and experiences. With over 1.2 million subscribers on YouTube, her content often features collaborations with beauty brands and personal insights into her beauty routines. Ria actively engages her audience with relatable content and has received recognition as a top beauty creator.

Favikon Authority Score: 9 282 pts

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8. Ari Kurniawan

Ari Kurniawan, known as Reizuka Ari, is a prominent figure in the skincare and lifestyle niche, with a significant following of 7.8 million on TikTok. She shares content related to skincare, daily life, travel, and food, engaging her audience with relatable posts and product endorsements. As the founder of reizandshine.id, she combines her entrepreneurial spirit with her passion for beauty and wellness, making her a key influencer in the Indonesian market.

Favikon Authority Score: 9 339 pts

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7. Tipnaree Weerawatnodom

Tipnaree Weerawatnodom is a prominent figure in the Thai entertainment industry, known for her engaging social media presence. She shares a mix of lifestyle content, fashion, and beauty tips, often collaborating with brands like Tod's, MCM, and L'Oreal. Her posts reflect a vibrant personality, showcasing her love for fashion and beauty while promoting various products and events. With a significant following, she effectively connects with her audience through visually appealing content and relatable themes.

Favikon Authority Score: 9 378 pts

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6. Azizah Salsha

Azizah Salsha is a prominent Indonesian social media personality known for her engaging content across Instagram, TikTok, and YouTube. She shares lifestyle, fashion, and beauty insights, often showcasing her outfits and experiences at events. With a significant following, her posts reflect a blend of personal moments and brand collaborations, particularly in the beauty and fashion sectors. Azizah's vibrant presence resonates with a youthful audience, making her a key figure in the Indonesian influencer landscape.

Favikon Authority Score: 9 398 pts

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5. Gianna Harner

Gianna Harner is a vibrant content creator known for her engaging TikTok videos and YouTube vlogs. She shares a mix of lifestyle content, including gym routines, hauls, and personal stories, often infused with humor and relatability. With a significant following across platforms, she connects with her audience through real-life moments and motivational themes. Her content often features collaborations and sponsored posts, showcasing her influence in the beauty and lifestyle sectors.

Favikon Authority Score: 9 405 pts

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4. Sunny Leone

Sunny Leone is a prominent figure in the entertainment industry, known for her work as an actress and entrepreneur. She is the owner of StarStruck Cosmetics and actively promotes her brand across social media platforms. Her content often features fashion, beauty, and lifestyle themes, showcasing her glamorous lifestyle and personal experiences. Sunny engages with her audience through relatable posts and promotional content, reflecting her journey in the entertainment world.

Favikon Authority Score: 9 429 pts

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3. Princess Azzura

Princess Azzura is a prominent social media personality known for her engaging content on Instagram and TikTok. She shares a mix of lifestyle, beauty, and entertainment posts, often featuring collaborations with brands. Her posts reflect a vibrant and youthful aesthetic, with a focus on fashion and personal experiences. Azzura has a significant following, indicating strong audience engagement and influence in the lifestyle and beauty sectors.

Favikon Authority Score: 9 458 pts

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2. Cedra Ammara

Cedra Ammara is a beauty and lifestyle content creator based in Sweden and Dubai. Her social media presence features a mix of personal moments, beauty tips, and product endorsements, particularly in skincare and haircare. She engages her audience with relatable posts and interactive content, often showcasing her experiences and routines. Cedra collaborates with brands like Garnier and La Roche-Posay, emphasizing her expertise in beauty and self-care.

Favikon Authority Score: 9 554 pts

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1. Amaya Elizabeth

Amaya Elizabeth is a vibrant NYC-based content creator known for her engaging posts on beauty, fashion, and lifestyle. She shares her experiences with hair, skincare, and wellness, often featuring products and brands she loves. Her TikTok and Instagram showcase a mix of personal moments, beauty routines, and fashion insights, appealing to a youthful audience. Amaya's content reflects a passion for self-care and aesthetics, making her a relatable figure in the beauty and lifestyle community.

Favikon Authority Score: 9 677 pts

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Also See 👀
‍🏆 TOP 20 BEAUTY INFLUENCERS OF 2025
‍🏆 TOP 200 SKINCARE INFLUENCERS WORLDWIDE
‍HOW DOES FAVIKON RANK INFLUENCERS?