Top 20 Skincare Influencers in Australia in 2025

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Here’s the list of the Top 20 Skincare Influencers in Australia in 2025:

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20. Victoria Meek

Victoria Meek is a Melbourne-based MUA and qualified dermal therapist, specializing in the fusion of makeup and skincare. Her Instagram showcases makeup tips, product reviews, and personal insights into skin health, emphasizing natural beauty and confidence. She actively engages with her audience through tutorials and product recommendations, particularly highlighting budget-friendly options. Victoria also offers support for individuals undergoing cancer treatment, providing free makeup services to help them feel normal during their journey.

Favikon Authority Score: 6 655 pts

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19. Māno Wai

Māno Wai specializes in advanced skin rejuvenation techniques, including Fibroblast Plasma Lift and heart healing massage rituals. As a breathwork facilitator and hypno tarot practitioner, they focus on holistic wellness and beauty. Their Instagram showcases various skin treatments, emphasizing natural anti-aging methods and the healing process. With a blend of beauty and spiritual practices, they engage an audience interested in self-care and rejuvenation.

Favikon Authority Score: 6 805 pts

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18. Xhoana Gezhilli

Xhoana Gezhilli is a Chemical Engineer and Cosmetic Chemist based in Australia, focusing on skincare products. Her Instagram features tips and personalized skincare routines, promoting Australian products and emphasizing natural ingredients. She engages her audience with informative posts about skincare benefits and routines, showcasing her expertise in cosmetic chemistry. Xhoana actively supports the use of innovative, ethical, and sustainable skincare solutions, appealing to a health-conscious audience.

Favikon Authority Score: 6 833 pts

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17. Sarah | sarahjaneww

Sarah is a lifestyle content creator based in Central Coast, NSW, sharing realistic daily vlogs that focus on her personal life, financial priorities, and fitness journey. She engages her audience with relatable content about spending habits, gym routines, and everyday experiences, often highlighting her love for her dog, Winnie. Her posts reflect a candid approach to life, emphasizing self-care and personal growth while maintaining a light-hearted tone.

Favikon Authority Score: 7 019 pts

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16. Nerida Joy

Nerida Joy is a renowned esthetician with over 45 years of experience, specializing in skincare and facial treatments. She has performed over 100,000 facials and is known for her expertise in acne treatment and skin health. Nerida is the creator of the FIVESTAR Method, an online training platform for estheticians, and frequently shares skincare tips and insights through her social media channels, including Instagram and YouTube. She has worked with numerous A-list celebrities and is a sought-after speaker in the beauty industry.

Favikon Authority Score: 7 222 pts

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15. Carmen McNamara

Carmen McNamara is a leading Australian Dermal Therapist and the founder of Skin Fairy Clinic and Little Sunshine Spa. As a proud mother of three, she shares insights on skincare, wellness, and parenting. Her social media presence highlights her expertise in skin health, with a focus on effective treatments and client education. Carmen actively engages with her audience, celebrating achievements in her clinics and advocating for skin cancer awareness and prevention.

Favikon Authority Score:  7 252 pts

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14. Louise B | louiseb.beauty

Louise is a beauty enthusiast based in Melbourne, Australia, specializing in skincare and makeup content. She shares her expertise on oily skin, tretinoin, and makeup techniques across platforms like TikTok and Instagram, where she engages a growing audience. Her posts often feature product reviews, tutorials, and personal experiences, particularly focusing on affordable skincare solutions and makeup tips. Louise's content is characterized by a friendly and approachable style, making beauty accessible to her followers.

Favikon Authority Score: 7 277 pts

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13. Joanna Fleming

Joanna Fleming is a Dermal Therapist and Beauty Journalist, co-hosting @style_ishau. She offers virtual skin consultations and shares expert skincare tips, focusing on effective routines and product recommendations. Her content emphasizes the importance of skincare, with a blend of personal experiences and professional insights, appealing to a wide audience interested in beauty and wellness.

Favikon Authority Score: 7 794 pts

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12. Melanie Grant

Melanie Grant is an Australian skin expert and author based in London, recognized for her expertise in skincare. She serves as the official skin expert for CHANEL and is a global advisor for Augustinus Bader. Her social media presence focuses on skincare routines, product recommendations, and professional treatments, often featuring collaborations with high-profile brands like Victoria Beckham Beauty. She emphasizes the importance of sunscreen and offers insights into maintaining healthy skin through effective cleansing and treatment protocols.

Favikon Authority Score: 7 842 pts

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11. Islah | islahpalmer

Islah is an international flight attendant and a fashion enthusiast known for her engaging content centered around Kmart products. She shares hauls, styling tips, and personal experiences, often highlighting her love for affordable fashion. Her posts feature vibrant visuals and relatable commentary, making her a go-to source for budget-friendly style inspiration. Islah's social media presence is characterized by her playful personality and strong connection with her audience, particularly in the realm of fashion and lifestyle.

Favikon Authority Score: 7 855 pts

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10. Ana K | skinbeautyobsession

Ana K is a skincare enthusiast and lifestyle influencer based in Australia, focusing on beauty and skincare products. Her content features product reviews, skincare routines, and collaborations with brands like Pixi Beauty and Medicube. She emphasizes the importance of skin health and often shares tips for achieving a natural glow. Ana engages her audience with relatable content and promotional codes, making her a trusted source for beauty advice in the Australian market.

Favikon Authority Score: 7 893 pts

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9. Dr. Madiha Nisar

Dr. Madiha Nisar is a Cosmetic Chemist with a PhD in Chemistry, specializing in skincare education and product reviews. With over 250K followers, she shares insights on beauty products, their formulations, and effectiveness, aiming to empower her audience to make informed decisions. Her content spans TikTok and Instagram, focusing on skincare tips, product recommendations, and personal experiences with various beauty products. She is also a member of professional societies related to cosmetic chemistry.

Favikon Authority Score: 8 091 pts

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8. Madeleine Edwards

Madeleine Edwards is a Melbourne-based beauty therapist and content creator known for her engaging vlogs and beauty tutorials. She emphasizes self-love and skin positivity, often sharing personal experiences related to skin conditions. Her content includes makeup tutorials, skincare routines, and lifestyle vlogs, showcasing her daily life and family interactions. She actively promotes various beauty products through affiliate links and collaborations, fostering a supportive community among her followers.

Favikon Authority Score: 8 107pts

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7. Rebecca Harding 

Rebecca Harding is the founder of @lui.body, showcasing her fashion and lifestyle content primarily on TikTok. Her posts often feature her fiancée, Andy Lee, and highlight her experiences in fashion, beauty, and travel, with a focus on outfit inspirations and personal moments. She engages her audience with relatable content, including GRWM (Get Ready With Me) videos and lifestyle updates, reflecting her vibrant personality and connection to the fashion industry.

Favikon Authority Score: 8 164 pts

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6. Montana Lower

Montana Lower is a mother, ex-engineer, and founder focused on ethical fashion and conscious living. Her social media presence highlights her journey in motherhood, advocating for women's empowerment, and promoting sustainable practices. She shares personal experiences, parenting tips, and insights into her transition from engineering to entrepreneurship, emphasizing the importance of ethical choices in fashion and lifestyle. Her content resonates with themes of personal growth, community support, and environmental consciousness.

Favikon Authority Score: 8 189 pts

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5. Tahnee Cook

Tahnee Cook is a dynamic podcaster, presenter, and columnist based in Australia, known for her engaging discussions on pop culture and reality TV. She frequently collaborates with brands and promotes products through her social media platforms, showcasing her lifestyle and beauty routines. Her content often reflects her personal journey, including her thoughts on turning 30 and societal expectations. With a strong presence on Instagram and TikTok, she connects with a diverse audience interested in entertainment, beauty, and personal growth.

Favikon Authority Score: 8 273 pts

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4. Ava Oetting

Ava is an Australian social media personality based in Gold Coast, known for her engaging TikTok and Instagram content. She shares fashion, beauty routines, and lifestyle moments, often collaborating with brands like Dove and MCoBeauty. Her posts feature makeup tutorials, outfit inspirations, and personal experiences, resonating with a youthful audience. Ava actively encourages her followers to connect with her across platforms, showcasing a vibrant and relatable online presence.

Favikon Authority Score: 8 517 pts

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3. Zoë Foster Blake

Zoë Foster Blake is a prominent Australian author and entrepreneur, known for founding Go-To Skincare and her engaging content on female friendships and family life. She shares personal experiences through her writing and social media, emphasizing the importance of women supporting each other. Her posts often highlight travel, family adventures, and her skincare products, resonating with a broad audience interested in lifestyle and wellness.

Favikon Authority Score: 8 528 pts

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2. Jhyll | healthy_skincare

A vibrant content creator focused on health, beauty, and well-being. She shares tips on mental health, emotional well-being, and fitness, alongside beauty hacks and product recommendations. Her posts often feature humor and relatable content about daily life, relationships, and self-care. Engaging with her audience through interactive and friendly content, she promotes a positive lifestyle while collaborating with brands in the beauty and wellness sectors.

Favikon Authority Score: 8 531 pts

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1. Michelle Wong

Dr. Michelle Wong is a chemistry PhD and cosmetic scientist based in Australia, specializing in beauty science. She educates her audience on the science behind skincare and haircare products through various platforms, including YouTube and Instagram. Her content focuses on debunking myths, providing evidence-based insights, and offering practical advice on product efficacy. She is also the author of 'The Science of Beauty', which aims to simplify complex scientific concepts for consumers.

Favikon Authority Score: 8 664 pts

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Also See 👀
‍🏆 TOP 20 MAKEUP INFLUENCERS IN AUSTRALIA IN 2025
‍🏆 TOP 200 SKINCARE INFLUENCERS IN AUSTRALIA
‍HOW DOES FAVIKON RANK INFLUENCERS?