Top 20 Skincare Influencers in the US in 2025

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Here’s the list of the Top 20 Skincare Influencers in the US in 2025:

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‍20. Nefertiti

Nefertiti is a skincare and fragrance enthusiast based in Jacksonville, Florida. As an esthetician, she shares her journey through beauty, mental health, and personal transformation, particularly focusing on her experiences with electroconvulsive therapy (ECT) for bipolar disorder. Her content is a mix of beauty tips, product reviews, and candid discussions about mental health challenges, aiming to destigmatize these topics and connect with her audience on a personal level.

Authority Score : 8 114 pts

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19. Charlotte Palermino

Charlotte Palermino is a licensed esthetician and co-founder of Dieux Skin, where she serves as Chief Brand Officer. She actively engages in discussions about skincare, beauty standards, and the importance of sunscreen. Her content often combines personal anecdotes with professional insights, focusing on educating her audience about skincare routines and product efficacy. Charlotte is vocal about social issues, including community rights and the need for better sunscreen regulations, reflecting her commitment to both beauty and advocacy.

Authority Score : 8 117 pts

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18. Savanna Boda

Savanna Boda, known as The Dallas Aesthetician, is a Medical Aesthetician specializing in ethical and results-driven skincare. With a strong social media presence, she shares her expertise in medical aesthetics, including treatments like dermaplaning and microneedling. Her engaging content, which has garnered a cult following, focuses on skincare tips, product recommendations, and holistic approaches to beauty. Savanna's passion for the industry is evident in her informative posts and collaborations with top professionals.

Authority Score : 8 214 pts

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17. Tara Lee

Tara Lee is a skincare formulator and DIY enthusiast, sharing her expertise in creating homemade cosmetics through detailed tutorials on YouTube and social media. Her content focuses on formulating skincare products, including scrubs, moisturizers, and cleansers, often using natural and Ecocert compliant ingredients. She engages her audience with in-depth recipes and safety practices, promoting a self-taught approach to cosmetic formulation. Tara also offers exclusive content on Patreon, enhancing her community's learning experience.

Authority Score : 8 291 pts

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16. The Glow Scout

The Glow Scout is a Chicago-based esthetician and beauty influencer with a strong presence on TikTok and Instagram, focusing on skincare, makeup, and beauty products. She is part of the ULTA Beauty Collective for 2023 and 2024, sharing tips, product reviews, and personal experiences with her audience. Her content often features collaborations with various beauty brands, showcasing her expertise in the beauty industry and engaging her followers with relatable and informative posts.

Authority Score : 8 305 pts

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15. Karen Camargo

Karen Camargo is a beauty creator and derm nurse based in Chicago, specializing in makeup organization and beauty product unboxings. With a strong presence on TikTok and Instagram, she shares engaging content related to beauty, home decor, and personal projects. Her posts often feature popular brands like Huda Beauty and ColourPop, showcasing her expertise in makeup and skincare. Karen's content resonates with beauty enthusiasts and those interested in home improvement, making her a relatable figure in the beauty community.

Authority Score : 8 309 pts

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14. Rachel Finley

Rachel Finley is a skincare and beauty enthusiast based in NYC, known for her engaging content on TikTok and Instagram. She shares unfiltered skincare routines, product reviews, and beauty tips, often highlighting affordable options. Her posts resonate with a community interested in skincare education and personal experiences, making her a relatable figure in the beauty space. Rachel also collaborates with brands, promoting products through sponsored content while maintaining a focus on authenticity and accessibility in beauty.

Authority Score : 8 401 pts

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13. Maren Locke

Dr. Maren Locke, known as 'The Budget Dermatologist', specializes in affordable skincare solutions. She shares budget-friendly skincare routines, product reviews, and dermatological advice across platforms like YouTube and Instagram. Her content focuses on making premium skincare accessible, emphasizing drugstore products and DIY remedies. With a strong following, she engages her audience through informative videos and interactive posts, advocating for skin health without breaking the bank.

Authority Score : 8 435 pts 

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12. Mamina Turegano, MD, FAAD

Dr. Mamina Turegano is a triple board-certified dermatologist, internist, and dermatopathologist with a focus on holistic dermatology. She shares insights on skin health, nutrition, and lifestyle factors affecting skin conditions through engaging social media content. Dr. Turegano is also a co-host of the podcast 'Skin Deep & Unfiltered,' where she discusses skincare myths and provides expert advice. Her posts often highlight the importance of self-advocacy in health and wellness.

Authority Score : 8 440 pts

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11. Morgan Carrell Barber

Morgan Carrell Barber is a Knoxville-based esthetician and owner of The Skin Care Cottage. She specializes in ASMR skincare content, creating relaxing videos that promote self-care and wellness. Her social media presence is characterized by engaging facial treatment videos, emphasizing soothing experiences and the importance of skincare. Morgan actively interacts with her audience, sharing tips and promoting her small business through various platforms, particularly TikTok and Instagram.

Authority Score : 8 447 pts

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10. Kaleb Ohlemacher

Kaleb Ohlemacher is a model and influencer based in LA and NYC, focusing on self-care, fashion, beauty, and grooming. He collaborates with brands like La Roche-Posay and ASOS, showcasing skincare and fashion content. His posts often highlight personal experiences and lifestyle, engaging a broad audience with relatable themes. Kaleb's presence on TikTok and Instagram features a mix of promotional content and personal insights, appealing to followers interested in men's health and beauty.

Authority Score : 8 469 pts

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09. Mark Strom, MD, FAAD

Dr. Mark Strom is a board-certified dermatologist based in New York City, specializing in skin, hair, and nail health. He shares evidence-based skincare tips and advice across multiple platforms, including TikTok and Instagram, where he engages a large audience with informative content. His posts often address common skincare concerns, product recommendations, and dermatological education, emphasizing the importance of proper skincare practices. He also collaborates with brands for sponsored content, focusing on skincare products.

Authority Score : 8 488 pts

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08. Dr. Jenny Liu

Dr. Jenny Liu is a board-certified dermatologist and assistant professor specializing in skincare and haircare. She shares educational content on various platforms, including Instagram and TikTok, focusing on dermatology, skincare tips, and treatments. Dr. Liu co-hosts the podcast 'Skin Deep & Unfiltered,' where she discusses skincare myths and provides expert advice. Her content is engaging and informative, aimed at demystifying dermatological practices and promoting healthy skin.

Authority Score : 8 544 pts

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07. Dr. Shereene Idriss

Dr. Shereene Idriss is a board-certified dermatologist based in NYC, focusing on skincare education and debunking misinformation. She shares science-backed skincare tips, product recommendations, and insights into cosmetic procedures through engaging content on platforms like YouTube and Instagram. Her brand, Dr. Idriss, emphasizes clinically proven formulas and promotes a community of 'skin nerds'. She actively addresses various skin concerns, including aging, hyperpigmentation, and hair loss.

Authority Score : 8 607 pts

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06. Hyram Yarbro

Hyram is a skincare specialist and content creator focused on educating his audience about skincare routines and products. He shares engaging content across platforms, including TikTok and YouTube, where he reviews products, shares personal experiences, and promotes his brand, Selfless by Hyram. His posts often highlight skincare tips, product reviews, and personal anecdotes, aiming to boost confidence and self-love among his followers. Hyram emphasizes positivity and inclusivity in the beauty community.

Authority Score : 8 699 pts 

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05. Kylie Park

Kylie Park is an esthetician and lifestyle content creator based in Hawaii. She shares beauty tips, skincare routines, and family life through engaging vlogs and posts across TikTok and Instagram. With a focus on realistic morning routines and product reviews, she connects with her audience by showcasing her daily life as a mom of two. Her content often features collaborations with beauty brands, emphasizing skincare and wellness.

Authority Score : 8 769 pts

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04. Michael Grullon

Michael Grullon is an esthetician based in Florida, sharing insights on skincare, beauty, and jewelry trends on TikTok. His content often features product recommendations, skincare tips, and personal anecdotes, appealing to a diverse audience interested in beauty and self-care. He engages with followers through relatable discussions and informative posts, showcasing a blend of professional expertise and personal experiences.

Authority Score : 8 819 pts

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03. Dr. Sam Ellis

Dr. Sam Ellis is a board-certified dermatologist based in Danville, California, specializing in both medical and cosmetic dermatology. She shares science-based skincare tips, product recommendations, and insights into dermatological treatments through her social media platforms. As the founder of Prequel Skin, she emphasizes the importance of effective skincare routines and educates her audience on various skin conditions and treatments. Her content includes product reviews, skincare routines, and advice on anti-aging and hair loss.

Authority Score : 8 830 pts

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02. Yuri Lee

A skincare enthusiast based in California, she shares beauty tips and tutorials, focusing on Gua Sha techniques and wellness routines. Her TikTok content features product reviews, DIY skincare recipes, and personal vlogs, showcasing her expertise in achieving glowing skin. She collaborates with brands like Biodance, promoting clean beauty and effective skincare solutions. Her posts often highlight her personal experiences and family moments, creating a relatable and engaging presence.

Authority Score : 8 905 pts

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01. Angelo Landriscina, MD, FAAD

Dr. Angelo Landriscina is a board-certified dermatologist and founder of SOUL-A, focusing on skin health and beauty. He shares informative content on skincare, debunking myths and providing insights through various social media platforms. His presence includes educational videos on YouTube and engaging TikTok reactions, emphasizing critical thinking in skincare. He also advocates for LGBTQ+ dermatology, ensuring inclusivity in his practice.

Authority Score : 8 967 pts

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