Top 20 Uruguay Influencers in 2026

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Here's the list of the Top 20 Uruguay Influencers in 2026:

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20. No Te Va Gustar

No Te Va Gustar (NTVG) is a prominent Uruguayan band formed in 1994, known for their diverse musical style blending rock, ska, and reggae. The band has released multiple albums, including their latest live album 'Cómo Me Gusta Verte Reír'. They actively engage with fans through social media, sharing concert updates, behind-the-scenes content, and new music releases. Their posts often highlight their live performances and collaborations with other artists, showcasing their significant presence in the Latin American music scene.

Favikon Authority Score: 8 869 pts

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19. Sebasilencio

Sebasilencio is a popular TikTok creator known for engaging dance videos and music-related content. His posts often feature collaborations with other creators and showcase his vibrant personality. With a significant following, he has garnered millions of likes on his videos, indicating a strong connection with his audience. His content is primarily in Spanish, appealing to a Latin American audience.

Favikon Authority Score: 8 907 pts

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18. Johnny Tecuento

Johnny Tecuento is a content creator from Uruguay known for his engaging food-related videos across platforms like TikTok and Instagram. He reacts to popular culture, particularly the reality show Gran Hermano, and has garnered a significant following for his unique takes on various sandwiches and culinary experiences. His content often features humor and creativity, appealing to a broad audience interested in food and entertainment.

Favikon Authority Score: 8 910 pts

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17. Guillermo Varela

Guillermo Varela is a professional football player currently playing for Flamengo and the Uruguayan national team. His social media presence showcases his dedication to football, family moments, and interactions with fans. He often expresses gratitude towards his supporters and shares personal milestones, such as the birth of his child. His posts reflect a strong connection to his team and country, emphasizing pride in representing Uruguay on international stages.

Favikon Authority Score: 8 928 pts

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16. Bautista Mascia

Bautista Mascia, a Uruguayan musician and television personality, is known for his role as the guitarist and vocalist of the cumbia pop band Toco Para Vos. He gained fame with hits like 'Hasta la luna' and 'Solo necesito' and is currently participating in the reality show Gran Hermano Argentina. Mascia has also launched a solo career, releasing singles and collaborating with various artists, showcasing his musical versatility and engaging social media presence.

Favikon Authority Score: 8 943 pts

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15. Joaquin Teixeira

Joaquin Teixeira is a Uruguayan sociologist, journalist, and humorist known for his humorous and often provocative social media presence. He engages with political and social issues, often critiquing various figures and movements. His content includes commentary on current events, societal norms, and cultural observations, often infused with humor. Teixeira's posts reflect a strong right-leaning political stance, with frequent references to extreme right ideologies and critiques of leftist politics.

Favikon Authority Score: 8 951 pts

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14. The La Planta

The La Planta is a prominent figure in the cumbia music scene, actively engaging with fans through vibrant social media posts. As the CEO of La Casa de la Cumbia, they showcase new music releases and performances, particularly in Argentina, Uruguay, and Bolivia. Their content often features collaborations with other artists and highlights their journey in the music industry, emphasizing community and cultural pride.

Favikon Authority Score: 9 062 pts

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13. Evitta Luna

Evitta Luna is a prominent social media personality from Uruguay, known for her engaging content on TikTok and Instagram. She shares tips on cybersecurity and promotes various brands, including Midinero and MercadoLibre, often highlighting discounts and offers. Her posts frequently involve interactive elements, encouraging followers to tag friends or participate in challenges. Evitta also shares personal experiences, such as her acting scholarship in Switzerland, showcasing her diverse interests.

Favikon Authority Score: 9 072 pts

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12. Marama

Marama is a prominent musical group from Uruguay, celebrating 10 years of vibrant performances and engaging music. Their social media presence showcases a mix of energetic posts about new releases, concerts, and heartfelt gratitude towards their fans. They actively promote their music across platforms like YouTube and Instagram, emphasizing their connection with audiences through lively content and collaborations with other artists. Their themes revolve around joy, celebration, and community engagement in the music scene.

Favikon Authority Score: 9 073 pts

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11. Sofia

Uruguayan nonprofit advocate connected to the Pérez Scremini Foundation, Sofia uses Instagram to highlight pediatric cancer awareness, children’s welfare, and fundraising efforts. She shares family moments with love for loved ones, partners with hospitals and campaigns, and promotes community support through events and awareness campaigns.

Favikon Authority Score: 9 133 pts

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10. Fernando Muslera

Fernando Muslera is a professional football player for Galatasaray and a prominent figure in Uruguayan sports. He shares personal moments with his family and expresses gratitude towards his supporters. His posts often highlight his achievements, family life, and endorsements, showcasing a blend of sports and personal branding. Muslera is also involved in various promotional activities, including partnerships with brands and community initiatives.

Favikon Authority Score: 9 190 pts

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09. Ignacio Baladan

Ignacio Baladan is a pastry chef and entrepreneur from Uruguay, known for his engaging social media presence where he shares quick and fun cooking tutorials. He has a significant following on TikTok and Instagram, where he posts about his culinary creations and personal life milestones. Ignacio is also recognized for his pastelería business, which he recently decided to close to pursue new ventures. His content often features collaborations with other creators and brands.

Favikon Authority Score: 9 253 pts

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08. Lucas Torreira

Lucas Torreira is a professional football player currently playing for Galatasaray. He shares insights about his career, team spirit, and personal experiences on social media. His posts often highlight his dedication to the sport, interactions with fans, and moments of celebration with teammates. He expresses gratitude towards his supporters and emphasizes the importance of teamwork and resilience in overcoming challenges.

Favikon Authority Score: 9 281 pts

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07. Fernanda Giménez

Fernanda Giménez is a prominent social media personality from Uruguay, known for her engaging and relatable content on TikTok and Instagram. She shares a mix of dance videos, personal updates, and collaborations with brands like U by Kotex, T-Mobile, YSL Beauty, and Neutrogena. Fernanda often discusses skincare and mental health, promoting positivity and self-acceptance. Her content resonates with a wide audience, showcasing her vibrant personality and connection with her followers.

Favikon Authority Score: 9 316 pts

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06. Agus Padilla

Agus Padilla is a Uruguayan artist and manager known for her vibrant presence on social media, particularly on TikTok and Instagram. She shares personal insights, music updates, and promotional content for her work and collaborations. Her posts often feature playful and engaging themes, showcasing her personality and connection with fans. Agus is involved in the music industry, promoting her songs and performances, and has a significant following due to her relatable content and artistic endeavors.

Favikon Authority Score: 9 320 pts

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05. Giorgian de Arrascaeta

Giorgian de Arrascaeta is a professional football player known for his impressive skills and contributions to the Flamengo football club. His social media presence highlights his achievements, including significant milestones like 300 games played and numerous titles won. He actively engages with fans through celebratory posts and personal moments, showcasing his dedication to the sport and his team. His content often features collaborations with brands and promotions related to his career.

Favikon Authority Score: 9 404 pts

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04. Luis Suárez

Uruguayan professional footballer for Inter Miami, born in Salto in 1987. A global MLS and Latin American soccer icon, he shares match milestones, celebrations, family moments, and fan interactions across Instagram, Twitter, and YouTube. Known for leadership on the pitch, club success, and personal highlights that engage a multilingual, worldwide fanbase.

Favikon Authority Score: 9 439 pts

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03. Emir Abdul Gani

Emir Abdul Gani is a dynamic dance and music creator known for his engaging choreography and vibrant performances. He shares his passion for dance through various social media platforms, showcasing original content and collaborations with other artists. His posts often highlight behind-the-scenes moments, dance challenges, and community engagement, particularly with his Ayman Crew. Emir's content is characterized by a blend of cultural rhythms and styles, appealing to a diverse audience interested in dance and music.

Favikon Authority Score: 9 414 pts

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02. Fede Valverde

Fede Valverde is a professional footballer from Uruguay, playing for Real Madrid and the Uruguayan national team. His social media presence is heavily focused on football, showcasing his passion and achievements in the sport. Valverde frequently shares highlights from matches, personal reflections on his career, and interactions with teammates. His content often includes motivational elements, celebrating victories and expressing gratitude towards his idols and supporters.

Favikon Authority Score: 9 690 pts

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01. Federico Vigevani

Federico Vigevani is a prominent content creator known for his humorous and engaging videos on platforms like YouTube and TikTok. Based in Mexico but originally from Uruguay, he creates a variety of content, including comedic sketches, music videos, and collaborations with other influencers. His social media presence is marked by a playful and interactive style, often involving themes of mystery and adventure. Federico is also involved in music production and merchandise sales through his brand, Club Misterio.

Favikon Authority Score: 9 876 pts

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