Who is Charlotte Moore?

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Charlotte Moore: Making sustainable investment make sense

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Charlotte Moore turns complex pension and sustainable investing ideas into clear conversations. She blends journalist instincts with practical client-facing experience. Her voice is warm, witty, and relentlessly useful. People follow her for insight, not noise.

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1. Who she is

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Charlotte Moore is an expert in sustainable investment communication and client relations. She started as a financial journalist and moved into investor communications and event hosting, which gives her both media savvy and market credibility. She runs and co-hosts the Professional Investment Podcast where she brings together practitioners, policymakers, and asset managers. Her background spans pensions, asset management, and ESG, and she is known for turning technical debates into practical advice for trustees and clients. That mix of media skills and deep sector knowledge makes her a go-to thinker for pensions and sustainable investing.

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2. A Network of Heavyweights

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Charlotte sits at the centre of a strong professional orbit. Her connections include Mercer, Aon, Standard Life, Cushon, the Pensions and Lifetime Savings Association, the PPF, and respected financial publishers like the Financial Times and the BBC. She regularly brings together trustees, asset managers, policy experts, and headline speakers from pensions and sustainability. That network gives her both reach and real convening power.

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3. Why people listen

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Charlotte speaks plainly about complicated subjects. Her posts and podcast episodes pair industry detail with clear takeaways. She asks questions that matter to trustees and asset owners. Her style is approachable and practical, which makes technical content usable for real decisions.

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4. Authenticity that resonates

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Her Favikon Authenticity Score is a perfect 100/100, which shows an unusually strong, natural presence online. Her feed mixes event snapshots, thoughtful episode notes, and candid photos from panels. Comments come from industry peers and named professionals, not bots. That combination of evidence and real dialogue makes her authority feel earned and relatable.

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5. Numbers that back it up

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Charlotte’s audience has grown steadily from roughly 2,200 to over 3,500 followers across a couple of years. Her Influence Score sits at 8 with about 4,243 points, placing her competitively in the financial markets category. Engagement is high for sector posts, with regular likes and substantive comments. She posts consistently, runs a podcast, and maintains a quality rhythm that keeps her community active.

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6. Collaborations that matter

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She partners with trade bodies, asset managers, and media outlets to move the sustainable investing conversation forward. Highlights include podcast episodes with industry panels, moderated events at sector conferences, and thought pieces that translate policy into trustee action. Those collaborations position her as both connector and interpreter.

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7. Why brands should partner with Charlotte Moore

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Working with Charlotte makes sense for firms that want credibility and clarity.

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• Run a co-branded podcast series exploring pension decarbonization and practical next steps for trustees

• Host trustee workshops and roundtables where Charlotte moderates and synthesizes outcomes for wider distribution

• Produce short, expert explainer videos or written guides on ESG integration for plan sponsors

• Validate and pilot new pension products with trustee-facing case studies and stakeholder interviews

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8. What causes she defends

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Charlotte champions Sustainable Investment (80%) and Women in Business (70%). She uses her podcast and panels to push for better climate-aligned stewardship and for more inclusive boardrooms and trustee bodies. Her work focuses on practical changes such as better reporting, stronger stewardship practices, and elevating female voices in pensions. Through interviews and events she amplifies practitioners who are delivering measurable progress.

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9. Why Charlotte Moore is relevant in 2026

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In a world where trustees face legal, financial, and reputational pressure to act on ESG, Charlotte’s role is increasingly central. She translates regulatory shifts, AI-powered analytics, and industry guidance into actionable steps for decision makers. Brands and institutions will need communicators who can hold technical detail and public trust at the same time. Charlotte does both.

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Conclusion: A Clear Voice for Complex Times

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Charlotte Moore combines journalist craft, sector depth, and warm leadership. She helps trustees and asset managers make sense of sustainability without losing sight of practical outcomes. For brands that want credible storytelling and meaningful engagement in pensions and ESG, Charlotte brings reach, respect, and results.

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