Who is Dahiana Fernandez aka Edely Designs?

‍

‍

Dahiana Fernandez: Transforming Haircare Influence with Elegance and Expertise

‍

‍

Dahiana Fernandez, also known by her handle @edelydesigns, is a beauty and haircare influencer rooted in the U.S. digital space. Her content specializes in transformative hair tutorials, styling hacks, and recovery tips, catering to audiences navigating personal hair journeys. Whether it’s regrowing hairlines or achieving runway-ready volume, Dahiana brings technical depth to visually stunning content. Her mission is clear: empower others through knowledge and attainable beauty.

‍

Her rise began on TikTok, where her sleek edits and honest commentary on common hair challenges quickly gained traction. Her audience was drawn not only to her results but also to her process—offering a behind-the-scenes look at every brush stroke, curl, and product application. Dahiana’s tutorials often blend humor, realism, and aspirational style. This approach has turned her into a trusted figure for viewers seeking both instruction and inspiration.

‍

‍

Outside of hair, Dahiana’s presence resonates with viewers through her relatability and creative consistency. She routinely appears makeup-free or in the middle of a transformation, allowing audiences to connect with her authenticity. Her storytelling emphasizes resilience and self-care, especially in her “recovery from bad haircut” series. These relatable themes, paired with high-production visuals, strike a balance that few creators achieve.

‍

Brands have taken notice of her clarity and style, resulting in collaborations with heavyweights like Olaplex, Kérastase, and ghd Hair. Rather than just promoting products, she contextualizes them—showing exactly when, why, and how to use them for best results. Her audience sees her as a beauty technician rather than a product promoter, which is why her recommendations hold weight. Dahiana’s influence lies in her blend of skill, credibility, and trust.

‍

An Influencer Active on Social Media

‍

‍

Dahiana's digital strategy is anchored in TikTok, Instagram, and YouTube Shorts, allowing her to connect with different audience segments across platforms. Each channel plays a distinct role: TikTok for visibility and virality, Instagram for polished branding, and YouTube for evergreen educational content. She’s cultivated over 1.5 million total followers and maintains steady engagement with a growth rate averaging across platforms.

‍

‍

Edely Designs' Social Media Strategy Analysis

‍

‍

TikTok: Precision Styling Meets Mass Engagement

‍

‍

Dahiana’s TikTok strategy centers on clean, polished hair tutorials with clear before-and-after transformations. With over 1.2 million followers, she posts around 3.1 videos per week, ensuring quality over quantity. Her videos are often titled with humor or challenges (“If I see a single slick back…”), creating instant curiosity. This playful tone paired with strong visuals fuels high engagement.

‍

She balances entertainment with utility—each video is packed with practical tips that viewers can apply immediately. Whether it’s boosting volume or fixing a botched cut, Dahiana walks users through step-by-step techniques. Her most viral content tends to showcase blowouts or hair recovery, appealing to both seasoned stylists and everyday beauty enthusiasts. The formula is consistent: eye-catching openers, clean editing, and satisfying results.

‍

‍

What sets Dahiana apart is her ability to make complex hair techniques seem attainable. She rarely over-relies on filters, letting real textures and techniques shine through. Her videos clock an average of 912.9K views and a massive 12.71% engagement rate, signaling that her audience doesn’t just scroll—they act, save, and share. This performance makes TikTok her primary platform for reach and influence.

‍

Despite zero growth in follower count this past month, her engagement proves sticky and loyal. TikTok’s algorithm rewards consistency and completion rates, both of which Dahiana seems to master. Her 1PM posting habit ensures her videos ride the early-morning wave of U.S. traffic. With content that blends entertainment and education, TikTok remains her core engine for visibility and brand leverage.

‍

• Username: @edelydesigns
• Influence Score: 90.3 / 100
• Followers: 1.2M
• Activity: 3.1 videos/week
• Engagement Rate: 12.71%
• Growth: 0%
• Average Engagement: 152.5K
• Posting Habits: 3 times/week at 1 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram: Curated Confidence and Personal Brand Aesthetic

‍

‍

On Instagram, Dahiana (@edelydesigns) sharpens her visual identity with curated Reels and highly stylized hair snapshots. Her 209K followers are treated to a more intimate look at her haircare philosophy—less about trends, more about timeless techniques. Each post is purposeful, aligning perfectly with her motto, “Hair is the outfit.” The feed is consistent, visually soothing, and designed to reflect expertise.

‍

With 12 posts per month and a 4.06% engagement rate, her IG audience is small but deeply invested. She tags major collaborators like Olaplex and Kérastase, blending promotional content seamlessly with personal insights. Product demonstrations are integrated naturally, never forced or overly commercial. Her captions often include context, reinforcing her credibility and building trust with followers.

‍

‍

Instagram’s visual-first structure complements her sleek content style. Whether it’s showing a high-volume blowout or breaking down a recovery routine, each post is informative and editorial in tone. The use of muted lighting, clean backgrounds, and consistent framing makes her posts feel premium. This refined aesthetic helps her stand out in a saturated beauty space.

‍

Engagement here thrives on aesthetic and expertise—not trends or virality. While her growth rate (+4.57%) is the highest across her platforms, the audience she's attracting is specific: beauty buyers and brand scouts. She posts around 3PM to optimize global visibility and capitalize on early engagement spikes. Instagram acts as her brand showroom—an aspirational extension of her skills.

‍

• Username: @edelydesigns
• Influence Score: 87.5 / 100
• Followers: 209K
• Activity: 12 posts/month
• Engagement Rate: 4.06%
• Growth: +4.57%
• Average Engagement: 8.5K
• Posting Habits: 3 times/week at 3 PM EST

‍

‍

YouTube: A Minimal but High-Value Archive

‍

‍

Though her YouTube Shorts channel holds just 163K subscribers, Dahiana leverages the platform as a content archive rather than a growth engine. She posts just 1.1 videos per month, but each is carefully selected and edited to reinforce her brand story. Her Shorts typically repurpose popular TikTok content—ensuring format consistency while expanding reach. For her, YouTube is long-tail, not immediate.

‍

The channel’s visual tone mirrors that of her other platforms: clean, confident, and understated. Titles like “3 things I did to grow back my hairline” and “We need to see hair volume…” are both searchable and emotionally engaging. Though her engagement rate is low (0.06%), the content serves as a touchpoint for viewers not native to TikTok or Instagram. Her Shorts average around 1.8K views but gain longevity over time.

‍

‍

Her biggest strength on YouTube is message reinforcement. Because the content is often cross-platform, she maintains brand integrity while adapting slightly for the slower-paced Shorts format. This approach caters well to a YouTube audience looking for repeatable, evergreen tips rather than short-term entertainment. It's also a subtle way to funnel viewers toward more active platforms.

‍

Posting just once a month at 8 PM, Dahiana isn’t looking for fast subscriber surges here. Instead, she’s planting seeds—building a library of thoughtful, educational videos that showcase consistency and depth. For brand partners, her YouTube page adds another layer of legitimacy. It signals that her expertise holds up beyond trends and that her message has cross-platform endurance.

‍

• Username: @edelydesigns
• Influence Score: 83.8 / 100
• Followers: 163K
• Activity: 1.1 videos/month
• Engagement Rate: 0.06%
• Growth: +1.26%
• Average Engagement: 92
• Posting Habits: Once a month at 8 PM EST

‍

‍

Edely Designs' Social Media Influence Summary

‍

‍

With an overall Influence Score of 90.3, Dahiana is firmly placed in the top 1% of creators in haircare and TikTok content in the U.S. She ranks #13 for Haircare Creators in the U.S. and #1486 for TikTok creators nationally, proving both her niche strength and mass relevance. Globally, she ranks in the top 1% for Haircare and top 25% across all of TikTok, making her an internationally credible figure in her field.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Blowouts, Humor, and Real Growth

‍

Dahiana’s success hinges on her masterful blend of tutorial-style content, clear transformation storytelling, and aesthetic polish. Her visuals are clean, her transitions tight, and her message precise. Videos often follow a clear arc: problem, process, solution—wrapped in just 15–30 seconds of content. This formula maximizes TikTok's discoverability and ensures Instagram retention.

‍

‍

Reachability & Partnerships

‍

‍

Dahiana has demonstrated clear brand accessibility and alignment, working with premium names like Olaplex, ghd Hair, Kérastase, and Nexxus Haircare—some of which she’s tagged up to 20 times. Her visual style and technical focus make her ideal for brands with performance-driven products or those looking to visually showcase transformation.

‍

‍

Importantly, her content does not feel overly sponsored—brand names are embedded within her storytelling, not placed as standalone promotions. She's also likely open to additional partnerships, especially within haircare, lifestyle, and luxury beauty verticals, as indicated by her broad yet relevant network map and high Favikon scores in collaboration likelihood.

‍

‍

Conclusion: A Polished Creator with a Clear Mission

‍

Dahiana Fernandez, aka Edely, represents the best of beauty influencing: clarity, confidence, and craft. Across TikTok, Instagram, and YouTube, she’s delivering high-value content that doesn’t compromise on aesthetics or practicality. Her deep brand partnerships and high engagement rates show she’s both creator and authority.

‍

View the AI-powered profile

‍

Also See 👀
‍TAYLOR HUDSON - COMPLETE SOCIAL MEDIA ANALYSIS‍KENDAL MAYNARD - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE