Who is Dzung Lewis?

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Dzung Lewis: Blending Family, Flavor, and Viral Food Culture

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Dzung Lewis, known online as Honeysuckle, began her creator journey by filming cozy recipe videos in her apartment kitchen, blending Vietnamese-American comfort food with visual calm. Her early success came from her ability to simplify intimidating dishes like pho or bánh xèo for home cooks without compromising authenticity. Over time, she leaned into viral recipe testing, where her steady, grounded delivery contrasted with TikTok’s usual chaos—earning her trust from millions of viewers. Her calm voice, tidy frames, and clean kitchen setups became part of her brand identity.

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Unlike creators who chase trends solely for entertainment, Dzung approaches each viral recipe with a methodical, almost scientific curiosity. Whether she’s freezing Jello milk cubes or deep-frying ice cream balls, she brings clarity to chaotic food hacks by testing them as a real home cook would—with kids in mind and limited time. Her goal isn’t spectacle, but practicality: will this actually work in your kitchen? That framing makes her a reliable voice in the world of fast-paced food content.

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She also stands apart for her storytelling choices—many of her most popular videos skip narration entirely and let process and visuals take the lead. Her TikToks are edited with minimal text and deliberate pacing, often soundtracked by light ambient music or trending audio that doesn’t overpower her cooking steps. This quiet confidence has built her reputation not as a hype-based personality, but as a skilled food communicator who respects viewers' attention. Her content rarely includes her children or family directly, but their influence is evident in the ingredients she chooses and the ease she demands from every recipe.

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Beyond content creation, Dzung published The Honeysuckle Cookbook, giving her community a tactile way to connect with her food philosophy. She has collaborated with thoughtful lifestyle brands like Sézane, reinforcing her alignment with intentional, detail-focused aesthetics. Her presence in the digital food space is unique for its balance—equal parts trend-aware and tradition-rooted. As a Vietnamese-American woman with a quiet but authoritative style, she fills a distinct space in an often loud genre.

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An Influencer Active on Social Media

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Dzung Lewis maintains a consistent and active presence on TikTok, YouTube, and Instagram under the “Honeysuckle” brand. Her audience spans over 2.7 million total followers, engaging heavily across platforms with food challenges, trend tests, and recipe breakdowns. Each channel serves a unique purpose in her ecosystem—from long-form recipe videos to snackable trend content.

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Dzung Lewis' Social Media Strategy Analysis

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YouTube – High-Volume Visual Taste Tests for the Everyday Cook

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Dzung Lewis’s YouTube channel @honeysuckle is her largest platform, with 1.6 million subscribers, and serves as the flagship space for her long-form content. Here, she breaks down viral TikTok recipes—like layered Gatorade drinks or giant candy bars—while maintaining a clean, kitchen-friendly aesthetic. Her thumbnails follow a consistent formula: mid-action close-ups of Dzung holding the final product, framed by vibrant food styling that invites curiosity without overwhelming. The format allows her to stretch out recipe testing while keeping the viewer grounded in home-cook reality.

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Her editing style is intentional: quick-paced cuts during prep stages, slow zooms during reactions, and generous silence to let the visuals lead. She typically doesn’t use voiceovers or scripted monologues—instead, reactions like a smirk, head tilt, or satisfied bite communicate just as much as words would. This restraint is what sets her apart; she doesn’t overexplain or oversell. She lets the food earn its own place in the viewer’s kitchen.

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Dzung’s YouTube videos are grounded in practicality: she chooses viral recipes that are chaotic or experimental and presents them through the lens of a home cook who values efficiency. The content often includes one or two modifications based on her personal cooking logic—adding extra chill time, skipping gimmicky plating—which makes her recipes more actionable. Even when they’re extreme (e.g., giant Jolly Rancher lollipops), her tone stays rooted in domestic realism.

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Though she only uploads about 4.4 videos per month, her reach is massive, with an average of 630.6K views per video. She doesn’t post frequently, but each upload is treated as a high-impact drop—well-lit, brand-safe, and visually digestible. Her videos sit at the intersection of entertainment and utility, and her 0.59% engagement rate—while not viral—is consistent with long-form YouTube viewing habits.

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• Username: @honeysuckle
• Influence Score: 88/100
• Followers: 1.6M
• Activity: 4.4 videos/month
• Engagement Rate: 0.59%
• Growth (30 days): +1.47% (+23.7K)
• Avg. Engagement: 9.7K
• Posting Habits: Once a week at 8 PM EST

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TikTok – Visual Curiosity Meets Culinary Calm

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On TikTok (@dzunglewis), Dzung shares viral food content distilled into visually satisfying micro-moments. Her strategy here is highly optimized: no talking, minimal editing, and focused shots of close-up pours, crunches, and slicing. What makes it effective is how she turns chaotic TikTok recipes into ASMR-like experiences—satisfying but grounded in logic. Her videos use bold overlays like “THE ONLY” or “IS NOT” to offer quick opinions without verbal clutter.

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She consistently chooses viral recipes that toe the line between absurd and possible—like watermelon Gatorade or fried caramel cubes—and she tests them without commentary or gimmick. Each post is a visual decision tree: does this make sense? Would it work? Can it scale? This clarity resonates with users looking for honest feedback in a sea of clickbait. Her body language often replaces commentary, with expressive gestures and subtle reactions anchoring the viewer’s trust.

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Her best-performing videos include close-ups of high-contrast, brightly colored foods, often filmed in natural lighting and framed in a quiet home kitchen. The calmness of her staging offers a rare pause from the usual high-energy, fast-cut TikTok recipe feeds. Her most viral TikTok to date—a Watermelon Gatorade test—racked up 4.9M views and 406.8K likes, proving that her minimalist approach doesn’t sacrifice engagement. She lets the format work for her instead of working to match it.

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She posts 6.8 videos per week, reflecting an aggressive but efficient strategy built around batch shooting and trend timing. Her 6.51% engagement rate is remarkably high, confirming her role as a trusted recipe filter for everyday viewers. Unlike flashier food creators, Dzung doesn’t oversaturate with hashtags or challenge formats—she simply shows up with a clean lens, a smart question, and a cutting board.

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• Username: @dzunglewis
• Influence Score: 89.1/100
• Followers: 758.5K
• Activity: 6.8 videos/week
• Engagement Rate: 6.51%
• Growth (30 days): 0%
• Avg. Engagement: 49.4K
• Avg. Views: 470.8K
• Posting Habits: Every day at 12 PM EST

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Instagram – Aesthetic Curation with Subtle Storytelling

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Dzung Lewis’ Instagram (@honeysuckle) may have fewer followers (369.7K) than her YouTube or TikTok, but it acts as her brand’s visual anchor. This is where food meets fashion, with slower content—like product reveals, ingredient reels, or cookbook plugs—given room to breathe. She regularly tags fashion partners like Sézane, blending culinary content with slow-living lifestyle aesthetics. Her captions tend to be minimal and descriptive, trusting the image or Reel to do most of the storytelling.

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What distinguishes her Instagram is the sharpness of her staging: linen backdrops, matte dishware, and natural lighting that evokes the softness of a printed cookbook page. The tone isn’t influencer-forward—it’s product-forward, with her food or outfit taking center frame and her presence appearing subtly. In this way, she curates an identity that feels like a high-end food magazine, not a personality brand.

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Her Reels frequently echo her TikTok tests, but re-edited for Instagram’s calmer tone: softer music, subtler overlays, and more deliberate pacing. For example, her Watermelon Gatorade video appears on both platforms, but the Instagram version is dressed in a Sézane outfit and slowed down. This creates consistency across platforms while respecting each one’s culture. Her average engagement is 22.4K, with a 6.06% engagement rate, signaling strong resonance among core followers.

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Dzung posts about 11 times per month, often between 12PM and 2PM, which hints at either a preset scheduler or an intentional international reach. Unlike creators who flood Instagram with Stories, she focuses on evergreen Reels and static photo sets. Her Instagram is less of a feed and more of a brand gallery—one that blends food, elegance, and marketing polish.

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• Username: @honeysuckle
• Influence Score: 85.5/100
• Followers: 369.7K
• Activity: 11 posts/month
• Engagement Rate: 6.06%
• Growth (30 days): 0%
• Avg. Engagement: 22.4K
• Avg. Views: 151K
• Posting Habits: Every day at 2 PM EST

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Dzung Lewis' Social Media Influence Summary

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Dzung Lewis ranks #27 among Food Bloggers in the U.S. and #129 worldwide, placing her firmly in the top 1% globally. Her TikTok profile ranks in the top 2% in the U.S. and top 1% worldwide, while her Instagram and YouTube maintain above-average scores in both activity and engagement.

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Content Strategy: Turning Viral Food Chaos into Calm, Credible Culinary Content

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Dzung Lewis’s content strategy is based on recipe transparency, trend responsiveness, and family accessibility. She doesn’t invent avant-garde recipes—instead, she reinterprets what's viral into practical, testable formats. Whether it’s caramel-stuffed cookies or ice cream balls, each video answers one question: “Is this actually worth trying?”

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Reachability and Partnerships

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Dzung is highly reachable and responsive to collaboration, as indicated by her platform behavior and Favikon’s campaign readiness rating. With daily posting habits across platforms and an average post value estimated at $10K, she’s likely to accept brand partnerships, especially for culinary products, food gadgets, or family lifestyle brands.

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She has already collaborated with Sézane, and her clean, safe content makes her ideal for partnerships that demand trust—like pantry brands, cookware lines, or home delivery kits. Her professional consistency, paired with casual warmth, makes her an attractive long-term brand ambassador, not just a one-off content host.

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Conclusion: Redefining Digital Cooking with Clarity, Consistency, and Heart

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Dzung Lewis is not just a food creator—she’s a culinary curator. With a calm and engaging demeanor, she translates internet food trends into real-life tests for a loyal, family-minded audience. Her multi-platform dominance, high posting frequency, and top-tier engagement make her one of the most trusted voices in the recipe space today.

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