Who is Lauren Mychal aka Glam&Gore?

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Lauren Mychal aka Glam&Gore: Horror, Humor, and Empowerment in SFX Makeup

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Lauren Mychal, known as Glam&Gore, built her platform around cinematic SFX makeup inspired by horror films. Her YouTube channel showcases transformations that merge gore with glamor, often featuring monsters, zombies, and original characters. Her work is influenced by the "final girl" trope, which she reinterprets to explore power and survival. This narrative approach has become her brand signature.

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Lauren’s success stems not only from artistry but also her ability to tell stories with emotional weight. She frequently weaves personal struggles—like burnout and anxiety—into her content, giving it depth beyond visual aesthetics. These themes resonate strongly with her followers, who value her honesty as much as her skills. This emotional transparency sets her apart from typical beauty creators.

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Her commitment to horror as a vehicle for empowerment is clear in campaigns and captions alike. From collaborating with Blumhouse Productions to designing survivor-themed looks, she leans into horror culture with purpose. Rather than simply scaring, Lauren frames horror as a space for strength, catharsis, and identity. This makes her a go-to for brands that value depth and direction.

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Beyond her content, Lauren has shaped an identity rooted in irony, transparency, and horror nostalgia. She often posts quirky, meme-driven videos that poke fun at beauty norms while maintaining her spooky edge. On Instagram, she balances bold SFX looks with vulnerable captions about mental health and burnout. This duality keeps her audience deeply connected to both her personality and artistic evolution.

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An Influencer Active on Social Media

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Lauren Mychal has a strong multichannel presence, with her largest community on YouTube (3.8M followers), followed by Instagram (1.7M) and TikTok (518.4K). She also holds a legacy presence on X with 374.9K followers, though the account is inactive.

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Lauren's Social Media Strategy Analysis

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YouTube: Where Horror Meets Empowerment

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YouTube remains Lauren Mychal’s creative stronghold, where her 3.8M subscribers have followed her for years of visually gripping horror-themed content. Her long-form videos blend storytelling, satire, and special effects, offering more than just makeup tutorials—they're cinematic experiences. Even with an average of just 1.3 videos per month, her uploads continue to attract attention well after release, with fans returning to past videos regularly.

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One of her most iconic formats is the “Final Girl” series, a self-produced mini-franchise that reimagines horror archetypes through a makeup and character lens. These videos combine slasher nostalgia, mental health reflection, and social commentary, often layered with inside jokes and meta-narratives. Lauren’s ability to turn beauty tutorials into serialized content is rare, giving her channel a unique place in YouTube’s beauty and entertainment spaces.

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She maintains an average of 9.2K engagements per video and a 0.24% engagement rate, suggesting that while her audience might not flood the comments on every upload, they remain loyal and attentive. Her videos average 185.8K views, reflecting strong discoverability both through the algorithm and search. This consistent viewership highlights her long-term value for storytelling-driven campaigns rather than high-frequency brand drops.

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While many beauty creators lean into trends or volume, Lauren’s uploads stand out for their high production value and narrative depth. She builds entire worlds around characters, often writing, filming, and editing them herself. This hands-on approach not only fuels audience admiration but also reinforces her position as a creator with substance, not just style.

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• ‍Username: @Mykie‍
• Influence Score: 78.2/100‍
• Followers: 3.8M‍
• Activity: 1.3 videos/month‍
• Engagement Rate: 0.24%‍
• Growth (30 days): 0%‍
• Average Engagement: 9.2K‍
• Posting Habits: Once a year at 7 PM EST

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Instagram: Cinematic Updates and Community Bonding

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Lauren’s Instagram (@mykie) acts as a middle ground between her polished YouTube productions and the casual tone of her TikTok. With 1.7M followers, she uses the platform as a space for SFX glam shots, personal reflections, and vulnerable life updates. Posts range from horror-inspired transformations to everyday selfies, often layered with thoughtful captions that explore her emotional state or past experiences.

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Unlike many beauty creators, Lauren doesn’t flood her grid with promotional content or trend-based visuals. Instead, she posts around twice per month, prioritizing quality and honesty over frequency. Her 1.57% engagement rate shows that this approach works—fans interact because they feel a genuine connection, not because of algorithmic nudging.

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Her Instagram Stories offer more real-time glimpses, often featuring candid moments, mental health check-ins, or behind-the-scenes snippets of makeup in progress. Captions dig deeper than surface-level beauty tips—Lauren talks openly about burnout, grief, and creative blocks, giving her content a level of emotional impact not often found in the genre.

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While her grid isn’t optimized for growth hacks like reels or affiliate tagging, it’s consistent in tone and intention. She uses Instagram as an outlet for personal storytelling, not as a tool for follower acquisition or product pushing. That clarity of purpose makes her presence stand out, even without flashy metrics or viral videos.

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• ‍Username: @mykie‍
• Influence Score: 81.7/100‍
• Followers: 1.7M‍
• Activity: 2 posts/month‍
• Engagement Rate: 1.57%‍
• Growth (30 days): -0.04%‍
• Average Engagement: 27K‍
• Posting Habits: Twice a month at 2 PM EST

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TikTok: Behind-the-Scenes and Playful Personality

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Lauren’s TikTok presence (@mykie) brings out her fast-paced, unfiltered humor. With 518.4K followers, her posts veer into horror skits, self-deprecating jokes, and meme-friendly takes on beauty routines. It’s the platform where she lets go of her cinematic editing style in favor of raw, quirky expression that feels deeply in sync with her audience's energy.

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She publishes about 0.7 videos per week, not chasing daily uploads but instead dropping highly intentional content. Each video feels like a quick sketch or punchline, often timed with trending audio or viral formats. This balance between platform awareness and original voice fuels her 4.47% engagement rate, the highest across her channels.

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Rather than leaning on TikTok for reach, Lauren uses it for community connection and idea testing. She pokes fun at horror tropes, comments on beauty standards, and even references her own YouTube series—all in 15 to 30 seconds. Her fans don’t expect glamor here; they show up for personality, timing, and sarcasm.

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This strategy has paid off: she ranks in the Top 4% on TikTok U.S. and Top 2% globally, with an average of 23.2K engagements per post. Despite not dominating volume, she proves that strong tone, format fluency, and a distinct aesthetic can outperform quantity. Her TikTok is less about influence metrics and more about cultural impact.

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• ‍Username: @mykie‍
• Influence Score: 87/100‍
• Followers: 518.4K‍
• Activity: 0.7 videos/week‍
• Engagement Rate: 4.47%‍
• Growth (30 days): +0.25%‍
• Average Engagement: 23.2K‍
• Posting Habits: Once a week at 2 PM EST

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X: An Archived Voice

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Lauren’s X account (@glamandgore) has not seen any activity in over four years, despite maintaining a follower count of 374.9K. The platform shows 0% engagement, a -0.18% growth rate, and no signs of revival. With no posts, replies, or shares, the account has effectively been shelved from her current digital strategy.

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Previously, she used X as a space to comment on horror media, beauty trends, and share behind-the-scenes thoughts tied to her YouTube uploads. Her tone blended dry humor with personal insights, offering fans a glimpse into her creative process. But today, the account serves only as a dormant archive, with no brand integrations, updates, or community touchpoints.

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• ‍Username: @glamandgore‍
• Influence Score: 7.8/100‍
• Followers: 374.9K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth (30 days): -0.18%‍
• Average Engagement: 0
  Posting Habits: Once a year at 7 PM EST

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Glam&Gore’s Social Media Influence Summary

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With an overall Favikon Influence Score of 8,987 points, Lauren ranks in the Top 1% in Makeup (U.S. and Worldwide) and Top 4% in TikTok United States, showing a high level of category authority. Her Instagram and TikTok scores remain above 80/100, confirming a strong presence across visual platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: SFX Meets Storytelling

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Lauren’s content stands out for combining technical makeup skill with cinematic horror storytelling. She builds narratives around each look—whether through sketches, “final girl” references, or satirical scenes—making her content both visually engaging and emotionally resonant. She uses horror themes to spotlight empowerment, often framing herself as the survivor rather than the victim. This perspective, along with her openness about mental health, sets her apart from creators who stick to just tutorials or trends.

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Reachability and Partnerships

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Lauren’s main communication channel is YouTube, where she has shared her contact details for business inquiries directly in her video descriptions. She lists a management email linked to professional outreach and often receives comments from fans and brands alike through her uploads. Despite her scaled-back activity, she remains reachable through the business email associated with her main content. However, she does not respond via direct messages on TikTok or X.

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She has no public linktree or creator hub consolidating her platforms, making external contact options limited to her YouTube. Her Instagram bio also lacks any partnership prompt or email, suggesting her collaborations are tightly filtered. Lauren doesn’t run active giveaways, Q&As, or live chats, keeping her outreach selective. This setup signals a preference for structured brand deals over high-volume inquiries.

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Conclusion: Horror With Heart

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Lauren Mychal isn’t just doing SFX makeup—she’s creating stories that challenge, entertain, and empower. Through her Glam&Gore brand, she’s built a loyal following of horror fans, beauty enthusiasts, and everyday viewers who connect with her personality as much as her artistry. With top-tier rankings and a strong creative identity, she remains one of the most influential voices in horror-influenced digital content.

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