Who is Jayda Cheaves?

‍

‍

Jayda Cheaves: Empowering Confidence and Beauty Across Platforms

‍

‍

Jayda Cheaves, also known online as Jayda Wayda, is a powerhouse in the world of beauty, lifestyle, and influencer entrepreneurship. A proud advocate for self-love, confidence, and authenticity, she commands a digital empire spanning millions of followers across TikTok and Instagram. With her effortlessly bold presence and high-energy content, Jayda is more than an influencer — she’s a cultural force for a generation of beauty-conscious digital natives.

‍

Originating from the United States, Jayda built her name not only through social media but also by cultivating her own personal brands — Waydamin and FIDÉLE. Her content stands out with its vibrant tone, visual polish, and consistent relatability. Whether she’s promoting fashion, diving into beauty tutorials, or candidly sharing life updates, Jayda balances aspirational aesthetics with down-to-earth energy.

‍

‍

Over the years, she has become a trusted voice for her community, not only through consistent content creation but also through meaningful partnerships and brand ventures. Her ability to blend entertainment with genuine lifestyle influence has allowed her to cultivate deep engagement, especially among young women who see themselves in her story.

‍

Above all, Jayda remains committed to personal growth and resilience, themes echoed in her candid posts and powerful messaging. Her content is a celebration of self-expression, and her impact stretches far beyond beauty tips.

‍

‍

An Influencer Active on Social Media

‍

‍

Jayda Cheaves maintains a massive presence on both Instagram (8.8M) and TikTok (4.7M), where her vibrant lifestyle and beauty content continually energize her highly engaged audience.

‍

‍

Jayda Cheaves' Social Media Strategy Analysis

‍

‍

Instagram: Showcasing Glamour, Lifestyle, and Brand Identity

‍

‍

Jayda Cheaves’ Instagram presence is rooted in aspirational content that highlights her glamorous lifestyle, luxury fashion, and personal brand. With 8.8M followers, she uses visually striking imagery, polished aesthetics, and curated captions to create a narrative of high-end living and self-confidence. Each post feels editorial, often tied to her personal brands or major events. This positions her as both a style icon and a powerful personal brand.

‍

Despite her high follower count, Jayda maintains relatability through glimpses of personal moments and authentic captions. From travel diaries to brand collaborations, she creates a space that feels aspirational but accessible. She integrates fashion-forward visuals with emotional resonance—whether celebrating milestones or sharing empowering affirmations. Her content cadence of two to three posts per month reflects a balance between exclusivity and relevance.

‍

‍

She is especially strategic about timing her posts around major cultural moments or product launches. Her recent Coachella post amassed over 11M views, demonstrating her ability to turn lifestyle updates into viral media events. With consistency in quality and narrative cohesion, Jayda ensures every post is part of a larger brand arc. Her use of emojis and minimal text lets the visuals speak louder than words.

‍

Jayda’s Instagram strategy is a masterclass in visual branding. Every post aligns with her aesthetic—clean lines, bold color palettes, and feminine elegance. By blending promotional content with lifestyle storytelling, she manages to boost engagement while maintaining authenticity. With 3.6M average views per post, her influence goes far beyond follower count. Her presence is not just influential—it's culturally impactful.

‍

• Username: @jaydacheaves
• Influence Score: 85.6/100
• Followers: 8.8M
• Activity: 3 posts/month
• Engagement Rate: 1.37%
• Growth (30 days): -0.32%
• Average Engagement: 121.4K
• Posting Habits: Twice a week at 4 PM EST

‍

Recommended tools
Find Instagram Influencers‍Analyze your own Instagram profile‍Analyze Competitors' Instagram Profiles

‍

TikTok: Humor, Confidence, and High Engagement Energy

‍

‍

Jayda’s TikTok strategy is fueled by raw energy, humor, and real-time engagement with her fans. With 4.7M followers and an average of 2.7 videos per week, her content is dynamic and personality-driven. She blends beauty talk, trending audio, and spontaneous commentary to keep things lively. Her tone is casual, and that’s precisely why it works—she doesn’t over-polish her videos.

‍

TikTok is where Jayda leans into her unfiltered side. She speaks directly to the camera, riffing off cultural trends, giving hair or glam tips, or playfully responding to fan comments. This directness creates a stronger parasocial bond with her audience. The average engagement of 93.1K and 784K average views prove how effective her informal content strategy is.

‍

‍

While her Instagram is where she curates, TikTok is where she connects. She’s not afraid to experiment with voiceovers, comedic timing, or fast edits to stay native to the platform’s tone. Her engagement rate of 1.98% is well above average for creators at her tier, a sign that her fans don’t just scroll past—they respond. TikTok allows her to stay culturally relevant in real time.

‍

Jayda’s TikTok presence reinforces her brand personality: confident, funny, and unbothered. It complements her more composed Instagram feed and adds layers to her digital persona. She posts three times a week, often during high-traffic times like 9AM, to maximize visibility. By balancing spontaneity with strategy, Jayda keeps TikTok as a core driver of growth and influence.

‍

• Username: @jaydafnwayda
• Influence Score: 89.8/100
• Followers: 4.7M
• Activity: 2.7 videos/week
• Engagement Rate: 1.98%
• Growth (30 days): 0%
• Average Engagement: 93.1K
• Posting Habits: 3 times a week at 9 PM EST

‍

‍

YouTube: A Dormant Platform with Untapped Potential

‍

‍

Jayda’s YouTube presence, with 394K subscribers, has been largely inactive for over a year. While her past videos gave fans a deeper look into her lifestyle, beauty routines, and behind-the-scenes moments, the platform hasn’t been updated recently. This suggests a strategic deprioritization rather than abandonment. YouTube is not currently part of her active engagement funnel.

‍

However, her channel still reflects strong branding, from the custom banner to her content titles and thumbnails. When active, her content leaned toward personal storytelling, offering fans a more in-depth view than her other platforms allow. This long-form format has the potential to build deeper fan loyalty. The channel could serve as a content hub if reactivated.

‍

• Username: Jayda Cheaves
• Influence Score: 20/100
• Followers: 394K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): -0.24%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

‍

‍

Jayda Cheaves' Social Media Influence Summary

‍

‍

Ranked in the top 1% of beauty bloggers worldwide and top 2% of TikTok creators in the U.S., Jayda Cheaves stands among the most influential voices in beauty and lifestyle.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Effortlessly Stylish, Relatable, and Brand-Ready

‍

Jayda’s content strategy is defined by three pillars: visual luxury, candid charm, and a community-first tone. Her content is never overly produced — even her branded videos feel natural and contextually aligned with her usual tone. On TikTok, she delivers humorous, relatable content with an effortless cool. On Instagram, it’s polished fashion-forward storytelling.

‍

‍

Reachability and Partnerships

‍

‍

Jayda is an ideal partner for beauty, fashion, and lifestyle brands targeting a highly engaged Gen Z and millennial demographic. She has previously worked with brands like Waydamin, FIDÉLE, and KISS Colors & Care — often spotlighting them in organic-feeling integrations across platforms.

‍

‍

She’s likely to accept paid collaborations and product reviews, especially those that align with her message of self-love, beauty confidence, and female empowerment. With high safety and positivity scores on her content, brands can trust her to represent them authentically and responsibly.

‍

‍

Conclusion: Jayda Cheaves — Owning Her Voice, Building Her Empire

‍

Jayda Cheaves is more than a beauty influencer. She’s a multiplatform entrepreneur and digital trailblazer who speaks to young women navigating identity, style, and self-worth. Her blend of candor, confidence, and creativity has built an empire of loyal followers — and the numbers reflect it.

‍

View the AI-powered profile

‍

Also See 👀
‍EDELY DESIGNS - COMPLETE SOCIAL MEDIA ANALYSIS‍ALICE MUKENDI - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE