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Who is Jess Conte?
Jess Conte is an Australian content creator based in Nashville, TN, known for sharing her journey through motherhood, faith, and family life. With a warm and conversational tone, she connects with over 2 million followers on both YouTube and Instagram, offering glimpses into her daily routines, parenting experiences, and personal reflections.



Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Jess Conte: Sharing Motherhood, Faith, and Family Through Gentle Storytelling
Jess Conte is an Australian-born content creator now living in Nashville, TN, where she documents her life as a mother, wife, and faith-driven woman. Her rise began with music and faith content, but her current focus is on parenting vlogs, pregnancy updates, and gentle home routines. Her storytelling is slow-paced and emotionally grounded, often featuring voiceovers, natural lighting, and quiet family moments. She intentionally avoids overstimulation, which sets her apart from trend-heavy creators.
Her two main platforms—YouTube and Instagram—showcase the same themes with different depths: YouTube for longer home vlogs and Instagram for curated snapshots of daily life. On Instagram, she often posts images with her children, shares parenting quotes, and incorporates faith-based captions. Her posts are spaced out (roughly once a month), but consistently generate high engagement thanks to the loyalty of her niche audience. This cadence reinforces her brand as calm, deliberate, and personal.

Jess’s influence is heavily rooted in motherhood content. She ranks #3 in the Motherhood category in Australia and Top 1% globally, a reflection of how clearly her message resonates with parents. Her brand partnerships—such as with Pottery Barn Kids and Nicole Ivanov—are seamlessly integrated into her content, often appearing in nursery tours or product recommendation posts. Instead of promotional overload, Jess sticks to a few well-aligned sponsors that reflect her values.
Beyond her public presence, Jess’s audience connects deeply with her authenticity and emotional openness. She regularly discusses therapy, mental health, and the importance of restarting with grace—topics rarely addressed in influencer spaces with such clarity. Her quiet tone, subtle visuals, and family focus have helped her build a trusted space for modern moms navigating motherhood and identity. Jess isn’t building hype; she’s building connection.
An Influencer Active on Social Media

Jess is most active on Instagram and YouTube, with strong engagement across both platforms. Her TikTok is currently inactive, with no recent posts in the last two years.
Jess' Social Media Strategy Analysis
Instagram: A Calm Space for Motherhood and Visual Storytelling

Jess uses Instagram as her primary platform to document motherhood, faith, and daily home life through soft, curated visuals. She posts once a month, often at 3 PM EST, sharing images of her children, nursery spaces, and reflective captions centered on parenting and personal growth. Each post is carefully selected rather than spontaneous—emphasizing quality over quantity. Her average engagement of 49.3K speaks to the strong bond she maintains with her 2.1M followers despite infrequent activity.
Her posts typically carry a calm tone, using neutral color palettes and personal captions that often include affirmations, mental health quotes, or Christian reflections. Jess avoids the trend-based carousel formats or viral reels popular among influencers; instead, she stays true to a minimal, quiet aesthetic. This consistency has earned her an 82.2/100 Influence Score and a Top 4% ranking in Australia. She also ranks in the Top 6% globally on Instagram—an indicator of her platform’s sustained performance.

Jess’s visual storytelling is tightly tied to her lifestyle—nursery tours, baby milestone posts, and family portraits take center stage. She rarely incorporates filters or branded graphics, instead allowing natural light and thoughtful composition to shape the feel of each post. This authentic approach makes her content instantly recognizable and brand-safe. The cadence of one post per month allows her audience to pause and engage meaningfully, not scroll past it.
She blends promotional content into everyday scenes, tagging family-centered brands like Pottery Barn Kids and Nicole Ivanov without disrupting her visual narrative. These partnerships feel natural because the products she features are already part of her daily routines. Whether it's a crib in a baby room reveal or a dress in a family photo, the product never overshadows the story. This style of storytelling has earned her strong performance even with a declining growth rate of -0.44%.
- Username: @jess
- Influence Score: 82.2/100
- Followers: 2.1M
- Activity: 1 post/month
- Engagement Rate: 2.38%
- Growth: -0.44%
- Average Engagement: 49.3K
- Posting Habits: Every day at 3 PM EST
YouTube: Home Vlogs, Parenting, and Real-Life Moments

Jess’s YouTube strategy centers on long-form vlogs that offer a slower, more detailed view into her family life. She uploads an average of 1.3 videos per month, each typically featuring parenting updates, home organization, or faith-related conversations. Her average video reaches 134.1K views, with an engagement rate of 0.21%—relatively low but consistent with her quiet, non-viral approach. Rather than chasing trends or challenges, her content is routine-driven and community-focused.
Each video is structured around themes like "morning with a newborn" or “family day in Nashville,” with minimal background music and simple edits. She often includes her husband Gabriel and their children, anchoring her content in shared family experiences. Product mentions are weaved subtly into the narrative—whether it’s a toy, home essential, or faith-based book—allowing sponsors to reach viewers in a low-pressure context. These videos reflect Jess’s intentional tone, mirroring her real-life pace.

Her upload timing (once a month, typically around 7 PM EST) matches her Instagram habits, creating a predictable rhythm her audience can rely on. Jess often opens her videos with a soft-spoken greeting and closes them with gratitude or reflection, reinforcing her strong community rapport. She’s not trying to compete for viral hits—instead, she builds trust by showing up the same way each time. This strategy has helped her retain a loyal subscriber base of 2.3M without growth dependence.
Though her engagement rate is lower than Instagram, YouTube is where Jess forms deeper connections. Her audience shows up to watch 10–15 minute videos where she speaks openly about pregnancy, emotional healing, and marriage. Her YouTube is not for mass reach, but for meaningful reach—and that's exactly what makes it valuable for family-focused brands.
- Username: @JessConte
- Influence Score: 79.4/100
- Followers: 2.3M
- Activity: 1.3 videos/month
- Engagement Rate: 0.21%
- Growth: 0%
- Average Engagement: 4.9K
- Posting Habits: Once a month at 7 PM EST
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TikTok: Inactive Platform with Legacy Followers

Jess’ TikTok account (@jessconte) is currently inactive, with no content posted in over two years. She has 177.4K followers, but the channel shows zero videos, engagement, or audience activity during the last 30 days. With a low Influence Score of 7.3/100, TikTok plays no role in her current content strategy or brand visibility. It exists more as a placeholder than an actual touchpoint with her audience.
Her last recorded posting habit on TikTok was once a year at 9 AM EST, indicating minimal interest or investment in short-form content. Unlike many creators who repurpose Instagram reels or YouTube clips for TikTok, Jess has not adopted cross-platform strategies here. Her storytelling style—slow, reflective, and deeply personal—may not align well with TikTok’s fast, trend-based algorithm. This explains the lack of traction and long-term inactivity.
- Username: @jessconte
- Influence Score: 7.3/100
- Followers: 177.4K
- Activity: 0 videos/week
- Engagement Rate: 0%
- Growth: -0.27%
- Average Engagement: 0
- Posting Habits: Once a year at 9 AM EST
Jess Conte’s Social Media Influence Summary

Jess Conte holds an overall Favikon Influence Score of 8,911 points, placing her at Level 3. Her standout performance is in the Motherhood category, where she ranks #3 in Australia and #312 worldwide. On Instagram, she holds a Top 4% ranking nationally and Top 6% globally, confirming her relevance among family and lifestyle influencers. Her YouTube reach remains large but less active, while TikTok is currently non-strategic.
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Content Strategy: Calm, Family-Centered, and Brand-Friendly
Jess’s content strategy is defined by calm storytelling and a clear focus on motherhood and family routines. She avoids trends or clickbait formats, instead leaning into life updates, parenting tips, and faith-based reflections. Her content never strays into controversy or political conversation, which adds to her brand safety profile and advertiser trust. Visuals are carefully composed but not over-produced, aligning well with modern parenting audiences.
Reachability and Partnerships

Jess Conte is highly reachable for brand collaborations through Instagram and YouTube, where she consistently integrates products into family-centered content. Her estimated rate of $10K per post reflects both her audience size and the trust she’s built through years of slow, intentional storytelling. Brands like Pottery Barn Kids and Nicole Ivanov have already been featured in her posts, typically in nursery setups, family outfits, or daily routines. She rarely features products outside of her lifestyle, making her endorsements feel natural and credible.

Her network includes creators like Gabriel Conte, Makena Moore, and Sebastian Gomez, with whom she shares a family-focused and emotionally transparent tone. Jess often tags brands in both visual and video formats, but avoids cluttering content with excessive promo cues—making her ideal for long-term partnerships. She prefers structured, low-frequency collaborations that blend into her content style instead of one-off campaigns. This approach makes her especially effective for parenting, wellness, and faith-aligned products seeking trusted integration.
Conclusion: A Trusted Voice in Modern Motherhood
Jess Conte has cultivated a strong, family-oriented presence that resonates with parents and young families across the U.S. and Australia. Her thoughtful tone, high brand safety, and reliable engagement make her a valuable partner for long-term brand collaborations. While she isn’t active across all platforms, the strength of her Instagram and YouTube presence carries enough weight to influence at scale. For brands seeking quality over quantity in the motherhood and lifestyle niche, Jess is a trusted and proven choice.
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