Who is Yasmin Brossi?

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Yasmin Brossi: Turning Literature, Laughter, and Lifestyle into Viral Moments

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Yasmin Brossi is not just a content creator—she’s a Brazilian actress and book enthusiast who has carved out a niche at the intersection of humor, literature, and lifestyle. Her digital presence thrives on TikTok, Instagram, and YouTube, where she turns her passion for reading and relatable comedy into content that resonates deeply with Brazil’s Gen Z and millennial audiences.

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With over 5 million followers on TikTok and a viral reach that frequently surpasses six figures per video, Yasmin has positioned herself as a vibrant voice in Brazil’s digital literary culture. She mixes book reviews, comedic skits, and slice-of-life content with an authenticity that’s hard to replicate. Her tone? Warm, playful, and always unmistakably hers.

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Beyond the screen, Yasmin works with publishing brands like Buzz Editora and Caderno Inteligente, aligning with campaigns that match her literary values. Her collaborations are typically product-centric and organically integrated—whether she’s reviewing a dark romance novel or poking fun at her own reading habits.

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Her self-deprecating tagline—“A vida é uma festa, e eu sou a pinhata”—is a perfect encapsulation of her content tone: funny, emotionally accessible, and always full of color.

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An Influencer Active on Social Media

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Yasmin Brossi dominates TikTok, Instagram, and YouTube Shorts, where her comedic bookish content meets loyal engagement across Brazil’s lifestyle and literature-loving community.

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Yasmin Brossi's Social Media Strategy Analysis

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TikTok: Where Books Meet Humor in High-Speed Delivery

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Yasmin Brossi’s TikTok is her strongest platform, where she’s cultivated a following of over 5 million through short, comedic skits centered around books, daily chaos, and Gen Z humor. Her ability to merge literary commentary with viral trends makes her content feel fresh without ever abandoning her niche. Videos like her exaggerated reactions to romance novels or ironic inner-monologue voiceovers are distinct signatures of her style. She's not trying to "look perfect"—she's here to be weird, loud, and book-obsessed.

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Her videos often open mid-action, mimicking TikTok’s "scroll-stopping" format, and she’s mastered comedic pacing with abrupt cuts and close-ups. Yasmin doesn’t just review books—she performs them, infusing her reactions with meme-worthy expressions and absurd punchlines. It’s performance art for BookTok lovers, where she positions herself as the protagonist of every fandom. She’s essentially built a character: part reader, part chaotic narrator, always in on the joke.

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She maintains a regular output of 4–5 videos per week, often shot in casual home settings that make her feel accessible. Her aesthetic leans into the low-effort, high-impact look: no fancy setups, just relatable chaos, mismatched pajamas, and wildly expressive faces. This deliberate informality makes fans feel like they're watching a friend, not a performer. Posting consistently around 4 PM, she likely capitalizes on Brazil’s early scrollers and students.

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Her 6.1% follower growth in the last 30 days and 92.2K average views per video underscore her content’s replayability and community shareability. With an influence score of 89.6/100, Yasmin’s TikTok remains the epicenter of her digital universe—a place where her fandom not only grows but interacts, remixing her jokes into their own content. Even with high volume, her 0.37% engagement rate is earned through meaningful interactions.

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• ‍Username: @yasminbrossi‍
• Influence Score: 89.6/100‍
• Followers: 5M‍
• Activity: 4.5 videos/week‍
• Engagement Rate: 0.37%‍
• Growth: +6.1% (+287.6K in 30 days)‍
• Average Engagement: 18.5K‍
• Posting Habits: Everyday at 4 PM EST

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Instagram: Comedy in Carousel, Storytime in Reels

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On Instagram, Yasmin transforms her BookTok tone into a more visual and personal narrative. She leverages Reels to repackage TikTok-style humor—sometimes reposted directly, but often edited to fit Instagram’s tempo. She doesn’t aestheticize her book reviews; instead, she drops dog-ear memes, oversize glasses, and exaggerated filters like the puppy face or bug-eyes to keep her vibe playful. Her 1.6M views on a reel using just a dog filter prove that her audience follows her energy, not high production.

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Her captions read like diary entries crossed with punchlines, balancing vulnerability with comedy. For example, in one post she jokes, “senti saudade de gravar esses vídeos 🐶 quem estava aqui nessa época?”—a throwback nod that turns nostalgia into engagement. Her viewers aren’t just scrolling; they’re joining a timeline of inside jokes. Her voice here is more "digital older sister" than influencer, making followers feel part of her story arc.

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Yasmin posts around 13 times per month, and her most effective content shows her navigating relatable chaos—mid-read reactions, sticker hauls, and chaotic shelf tours. Her posting habits at 5 PM mirror her TikTok cadence, suggesting a disciplined scheduling strategy across platforms. Despite Instagram’s algorithmic volatility, she’s retained an average of 5.9K engagements per post and a 0.61% engagement rate, suggesting strong relevance.

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Her score of 79.6/100 on Instagram reflects steady influence rather than viral volatility. With a blend of casual aesthetics, quirky captions, and repurposed content that still feels platform-native, Yasmin has translated her TikTok energy without losing authenticity. Her Instagram strategy isn’t about growth—it's about fandom retention.

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• ‍Username: @yasminbrossi‍
• Influence Score: 79.6/100‍
• Followers: 956.2K‍
• Activity: 13 posts/month‍‍
• ‍Engagement Rate: 0.61%‍
• Growth: -0.56%‍
• Average Engagement: 5.9K‍
• Posting Habits: Everyday at 5 PM EST

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YouTube: The Archive of Quirky Introspection

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While Yasmin’s YouTube is less active (0.5 videos/month), it functions as her long-form experimentation lab. Here, she shares "Shorts" that mirror her TikTok clips but occasionally attempts deeper thoughts, such as impulsive decision breakdowns or nostalgic stories wrapped in literary analogies. The tone is slightly calmer, leaning into introspection while still anchored in her signature dorky charm.

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She treats YouTube as a content scrapbook, often with lower production polish but a more deliberate narrative flow. Whether she’s filming a chaotic book haul or reflecting on why a certain story made her cry-laugh, her audience gets a slower, more focused version of the Yasmin they know. Her face is always the thumbnail—smiling, laughing, or mid-reaction—emphasizing personality over polish.

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Though the channel hasn't grown in the last month, she still maintains a solid 1.5M followers and an average of 169 engagements per video. With just 0.01% engagement, the platform isn’t optimized for growth right now—but she clearly uses it to house content for loyal fans and brand discovery. Her influence score of 73.7/100 indicates potential if future posting becomes more frequent.

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Most notably, she schedules YouTube videos at 8 PM, signaling that even her least active channel has intentional timing. It may be her least strategic platform in volume, but it serves a key retention purpose: a quiet, low-pressure space where the “bookish chaos” takes its time.

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• ‍Username: @YasminBrossi‍
• Influence Score: 73.7/100‍
• Followers: 1.5M‍
• Activity: 0.5 videos/month‍
• Engagement Rate: 0.01%‍
• Growth: 0%‍
• Average Engagement: 169‍
• Posting Habits: Once a year at 8 PM EST

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X (formerly Twitter): A Retired Playground

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Yasmin’s X account—once a quirky outlet—has been inactive for two years. Her bio there still reads, “a vida é uma festa, e eu sou a pinhata :)”, echoing the self-deprecating humor that defines her entire creator persona. Though it has just 4.5K followers and a 5.7/100 score, the tone aligns with her other platforms: informal, oddball, and candid.

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She doesn’t currently post or interact here, but the platform remains linked in her digital footprint. That in itself signals transparency—she’s not hiding old content or branding missteps. Her last post dates back to a different phase of her content evolution, likely pre-BookTok fame. Rather than erase it, she lets it exist as a digital time capsule.

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• ‍Username: @yasminbrossii‍
• Influence Score: 5.7/100‍
• Followers: 4.5K‍
• Activity: 0‍
• Engagement Rate: 0%‍
• Growth: -0.36%‍‍
• ‍Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Yasmin Brossi's Social Media Influence Summary

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Yasmin ranks in the top 1% of creators on TikTok Brazil (#845) and Video Entertainment in Brazil (#503), with equally strong top 1% placement worldwide in both categories. These rankings reflect her domination in the literary-comedy niche and her sustained influence on younger, Portuguese-speaking audiences. Her Favikon Influence Score of 8,891 points places her solidly among top-performing content creators in Brazil’s video entertainment space.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Bookish Passion with Comedic Precision

Yasmin Brossi stands out because of her consistency and distinct content voice. Her niche is clear: she blends literary commentary with memes, filters, and facial comedy. Book recommendations are often delivered in parody format—highlighting her humor while still celebrating the content.

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Reachability and Partnerships

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Yasmin is highly brand-safe, with her “Very Safe” rating on Favikon’s Brand Safety scale. Her personality is cheerful, minimally political, and she typically collaborates with publishing brands and book-related companies. Past partnerships include Buzz Editora, Caderno Inteligente, and her own personal brand Agência Mid.

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She is very receptive to product-based campaigns, especially when aligned with books, stationery, or lifestyle products relevant to her Gen Z audience. Her audience is made up of Portuguese-speaking book lovers and humor enthusiasts, mostly located in Brazil—making her an ideal fit for brands in publishing, entertainment, or even mental health and productivity.

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Conclusion: Where Book Love, Laughter, and Loyalty Build a Digital Empire

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Yasmin Brossi has built a content empire rooted in joy, literature, and raw humor. She’s not following the influencer playbook—she’s rewriting it with memes, awkward charm, and dog filters. With an enviable influence score, consistent audience growth, and creative brand partnerships, she’s one of Brazil’s most recognizable faces in digital entertainment.

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View the AI-powered profile

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