Who is Joanna Wiebe?

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Joanna Wiebe: Turning words into wins for every brand

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Joanna Wiebe has a simple rule: good copy sells, great copy connects. As the founder of Copyhackers and a pioneer in conversion copywriting, she’s helped thousands of marketers, founders, and writers turn storytelling into measurable results. Her voice blends expertise with humor, making marketing advice feel human and accessible. Every post reminds her audience that persuasion is an art form rooted in empathy.

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1. Who she is

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Joanna Wiebe is a Canadian entrepreneur, educator, and writer best known as the creator of Copyhackers, one of the most influential resources in modern copywriting. Before launching her own platform, she honed her skills at Intuit, mastering how language drives action. Her company now trains global brands and creators to write smarter, clearer, and more customer-focused content. With years of teaching and writing behind her, Joanna has become a trusted mentor for both experienced marketers and newcomers. Her work has redefined how copywriting is taught and practiced online.

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2. A network of heavyweights

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Joanna’s network includes thought leaders and top voices in marketing, product, and tech. She engages with respected professionals like Andy Crestodina, Talia Wolf, and Ramit Sethi, as well as guest experts from ManyChat and other digital education platforms. This circle of innovators keeps her connected to the latest strategies shaping digital communication. Joanna’s ability to bring experts together has made Copyhackers a meeting point for some of the brightest minds in conversion marketing.

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3. Why people listen

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People listen to Joanna because she writes the way people think. Her tone is casual, relatable, and unpretentious. She shares stories about her career, experiments, and even her missteps, making every post feel like a chat with a mentor. Whether she’s analyzing an email, discussing pricing psychology, or challenging common copywriting advice, her approach combines intelligence with humility. Followers come for her insights but stay for her honesty and humor.

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4. Authenticity that resonates

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With an Favikon Authenticity Score of 96.5/100, Joanna’s content strikes the perfect balance between professionalism and personality. Her writing feels lived-in and spontaneous, never overproduced. Comments under her posts show real engagement from copywriters, marketers, and founders who see themselves in her stories. She doesn’t rely on trends or buzzwords but on real lessons from decades in the field. Her openness about creative struggles and successes reinforces why people trust her voice.

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5. Numbers that back it up

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Joanna has an Influence Score of 5,957 points, ranking in the Top 2% of creators in Canada and the Top 8% worldwide for Business Strategy & Motivation. Her follower base has grown steadily from 17K to over 30K in just two years, driven by consistent high-quality engagement. Her posts regularly earn hundreds of comments and likes, reflecting a strong connection with professionals across marketing and startup communities.

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6. Collaborations that matter

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Joanna’s collaborations blend education and innovation. Through Copyhackers and Copy School, she partners with brands and experts to deliver masterclasses and workshops for writers and entrepreneurs. She’s collaborated with companies like ManyChat, Intuit, and multiple SaaS platforms to improve user experience through conversion-driven copy. Her influence extends beyond her own brand, as she continues mentoring the next generation of content and marketing leaders.

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7. Why brands should partner with Joanna Wiebe

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Working with Joanna means collaborating with one of the most respected names in digital copywriting.

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• Thought leadership campaigns on brand storytelling and messaging strategy

• Co-hosted webinars and workshops for marketing professionals

• Copywriting audits and consulting for product launches or campaigns

• Educational partnerships that elevate brand credibility through learning initiatives

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8. Why Joanna Wiebe is relevant in 2026

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As AI reshapes content creation, Joanna’s expertise is more valuable than ever. She reminds marketers that technology can assist but not replace human empathy and storytelling. Her frameworks continue to guide brands in writing messages that convert without losing authenticity. In a time where algorithms dominate, Joanna’s focus on human connection keeps her teaching both timeless and future-ready.

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Conclusion: Writing with purpose

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Joanna Wiebe is more than a copywriter; she’s a builder of voices. Her clarity, creativity, and generosity have made her one of the most trusted educators in digital marketing. She teaches that great writing doesn’t just sell products but also shapes perception, builds trust, and moves people. In a noisy industry, Joanna stands out for saying less, meaning more, and reminding us why words still matter.

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