Who is Jose Zuniga?

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Jose Zuniga: Empowering Men Through Style, Discipline, and Daily Routine

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Jose Zuniga is a U.S.-based creator known for his direct, actionable content focused on men’s grooming, fashion, and self-discipline. He built his presence through YouTube with videos like “10 grooming habits women notice” or “How to build a masculine wardrobe,” all featuring a fast-talking, no-fluff style. His delivery is consistent: confident, time-efficient, and always aimed at improvement. Every piece of content is framed as a solution to a clear, male-specific pain point.

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He runs a private mentorship platform called The Institute, which offers structured resources such as supplement plans, grooming product access, and exclusive lessons. This community-based format sets him apart from standard content creators by offering a subscription-based experience beyond social media. The platform’s focus is on results—helping men implement new habits and elevate their lifestyle. It positions him more like a personal coach than an entertainer.

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Jose also owns and promotes his clothing brand ESNTLS, which he integrates into his fashion content across platforms. He frequently models new drops himself while explaining fit, fabric, and styling tips—all within his typical “level-up” format. Rather than traditional ads, these posts are tutorial-based, blending utility with conversion. His business model is deeply vertical—he doesn’t just promote fashion, he sells it.

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His content avoids personal vlogs or relationship stories and stays locked into style, hygiene, and performance. He often partners with brands like PMD Beauty and Geologie, tagging them across platforms while maintaining his tone of male self-betterment. His followers come for concise answers, not entertainment—and he’s built a reputation for delivering exactly that. Every post reinforces his role as a practical authority on modern masculinity.

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An Influencer Active on Social Media

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Jose Zuniga maintains an authoritative and consistent presence across YouTube, Instagram, and TikTok, with YouTube as his flagship platform, Instagram as his curated visual showcase, and TikTok supporting community engagement.

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Jose's Social Media Strategy Analysis

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YouTube: The Foundation of His Influence

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Jose Zuniga’s YouTube channel is his most established platform, with over 7.3M subscribers and a clear content structure built around tips, lists, and transformation frameworks. He typically uploads 4.8 videos per month, often titled around “mistakes,” “habits,” or “rules” that tie directly into grooming, dressing, or leveling up as a man. His format remains consistent: seated delivery, tight scripting, B-roll of outfit changes, and firm calls to action. Each video runs under 10 minutes and is optimized for both discoverability and repeat viewership.

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He doesn’t chase trending formats—instead, he refines his core video types for maximum utility. His topics follow a tested formula: “7 things men should stop doing,” “How to instantly be more attractive,” and “Best grooming products for men.” Most videos feature integrations with long-time sponsors like Geologie or PMD Beauty. He maintains a confident, instructor-like tone that mirrors the structure of an online course rather than casual entertainment.

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His visual style avoids flashy graphics and sticks to neutral backdrops, sharp lighting, and clean typography overlays. His YouTube is not just a source of traffic—it acts as a feeder to his paid community and brand store. The platform supports high-converting brand deals thanks to its predictable format and clarity. It also helps build his authority as a thought leader in modern men’s lifestyle.

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Despite his massive subscriber count, he focuses on value-first delivery over viral theatrics. His average engagement is 9.3K per video, with 201.8K average views and consistent weekly uploads around 7 PM EST. For brands, his channel provides one of the most structured and conversion-ready influencer formats in the male self-improvement category.

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• ‍Username: @JosezZuniga‍
• Influence Score: 88/100‍
• Followers: 7.3M‍
• Activity: 4.8 videos/month‍
• Engagement Rate: 0.13%‍
• Growth: +0.14%‍
• Average Engagement: 9.3K‍
• Posting Habits: Once a week at 7 PM EST

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Instagram: Polished Branding and Visual Impact

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On Instagram, Jose Zuniga curates a polished mix of fashion photography, Reels, and promotional stills, targeted at his 2.4M followers. He posts three times per week around 1 PM EST, with content typically framed around outfit inspiration, ESNTLS product drops, and quick mindset-driven captions. His average post sees 11.7K engagements and 538.2K views, making this platform a high-reach visual extension of his YouTube messaging.

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Rather than relying on trends or humor, Jose keeps his feed product-driven and visually clean. He frequently features clothing from his ESNTLS line, often presenting it through lookbooks or solo portraits styled with neutral backdrops. He maintains strong brand alignment with PMD Beauty (tagged 7 times) and Geologie (tagged 4 times), integrating product shots seamlessly into his grooming content. Sponsored posts are styled no differently than organic ones, allowing high brand blend-in.

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He also occasionally includes family posts, like his recent one with his wife and children, to give a rare but impactful human angle to his public image. However, these moments are infrequent, allowing him to retain his niche as a structured male authority rather than a lifestyle influencer. Visual consistency, sharp photography, and minimal captioning form the backbone of his aesthetic.

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His use of Instagram is strategic—it is less about building community and more about strengthening brand visuals, pushing product awareness, and driving traffic. For fashion, grooming, and wellness partnerships, Instagram serves as Jose’s most controlled and marketable content environment.

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• ‍Username: @teachingmensfashion‍
• Influence Score: 90.4/100‍
• Followers: 2.4M‍
• Activity: 12 posts/month‍
• Engagement Rate: 0.5%‍
• Growth: +0.6%‍
• Average Engagement: 11.7K‍
• Posting Habits: 3 times a week at 1 PM EST

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TikTok: Habit Loops and Fast-Paced Grooming Advice

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Jose’s TikTok strategy is tightly focused on delivering quick grooming tips and habit corrections through punchy video formats. He posts an average of 7.3 videos per week, all following a short, advice-based style often centered around men’s fashion “dos and don’ts” or hygiene best practices. Each clip, usually 20–30 seconds long, delivers one to three key points paired with outfit visuals or grooming product use. His tone remains serious and commanding, avoiding trends or comedic formats.

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With 2.1M followers and 12.7K average engagements per video, TikTok serves as his highest activity platform. He maintains a consistent upload time at 9 AM EST, matching the platform’s prime engagement hours. His engagement rate of 0.61% is fueled by clear hooks, on-screen text, and outfit-based transitions. He doesn't rely on filters or trending audio—instead, he anchors each video with value-first delivery and familiarity in format.

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His most viral clips follow a structure of “here’s what you’re doing wrong” paired with side-by-side comparisons or grooming transformations. He often includes subtle product placement for items like skincare tools or supplements, blending monetization with helpful advice. TikTok also helps reinforce brand awareness for ESNTLS, frequently shown in his outfit breakdowns.

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Jose’s presence on TikTok isn’t about creator personality—it’s about scale and conversion. His ability to consistently publish high-performing content without deviating from tone or format makes him highly reliable for performance-based brand partnerships in fashion, skincare, and men’s wellness.

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• ‍Username: @joseczuniga‍
• Influence Score: 87.5/100‍
• Followers: 2.1M‍
• Activity: 7.3 videos/week‍
• Engagement Rate: 0.61%‍
• Growth: 0%‍
• Average Engagement: 12.7K‍
• Posting Habits: Everyday at 9 AM EST

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X (Twitter): Minimal Presence, No Strategic Value

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Jose Zuniga’s presence on X (formerly Twitter) is negligible. His account has just 19.9K followers, with no content posted in the last nine months and no engagement metrics recorded in the past 30 days. With an engagement rate of 0% and no activity since early 2024, the platform holds no strategic relevance for his brand or partnerships.

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Unlike his other platforms, Jose has made no effort to translate his content voice or authority into short-form tweets or community conversation. His tone and format simply do not translate well to X’s text-based interaction model. Instead, he focuses on platforms where visual presence and instructional content drive results. X can be considered dormant and irrelevant for campaign purposes.

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• ‍Username: @jose___zuniga
• ‍Influence Score: 24.3/100
• ‍Followers: 19.9K
• ‍Activity: Inactive
• ‍Engagement Rate: 0%
• ‍Growth: 0%
• ‍Average Engagement: 0
• ‍Posting Habits: N/A

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Jose Zuniga's Social Media Influence Summary

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Jose Zuniga holds a Tier 2 Favikon Influence Score of 9,176 points, placing him in the top-performing bracket for fashion and lifestyle content. He ranks #4 in Men’s Fashion (United States) and #15 globally—clear indicators of his authority and relevance. On Instagram, he ranks in the Top 1% in the U.S., with TikTok and YouTube showing strong engagement consistency.

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Learn more about the Favikon Methodology here

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Content Strategy: Discipline, Masculinity, and Results

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Jose’s content strategy is based on helping men improve their lives through structure and discipline. Each post, video, or story reinforces the same message: show up, look sharp, and take control. He focuses on action-oriented content like grooming checklists, habit routines, and clothing upgrades. His tone is never comedic—it’s direct, confident, and results-focused.

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Reachability and Partnerships

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Jose Zuniga is highly reachable through brand tagging, frequent product mentions, and his vertically integrated brand ecosystem. He tags Geologie, PMD, and his own brand ESNTLS repeatedly across TikTok, Instagram, and YouTube, signaling long-term partnerships and high conversion potential. Rather than staging generic placements, he embeds products into grooming tutorials and fashion transformations. His self-produced campaigns offer built-in reach and ad-style consistency without agency mediation.

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He uploads daily across platforms and maintains a brand-safe image focused entirely on male improvement, grooming, and lifestyle upgrades. His tone avoids controversy, making him ideal for personal care, tech, and apparel collaborations. With two brands under his name—ESNTLS and The Institute—he’s also open to brand integration inside owned platforms. For advertisers, Jose offers full-stack promotion: from creative to conversion.

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Conclusion: Building Better Men, One Post at a Time

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Jose Zuniga has crafted a loyal community by pairing practical grooming advice with personal development strategies. With top-tier rankings in men’s fashion and millions of followers across Instagram, TikTok, and YouTube, he’s built a brand around clarity, repetition, and self-discipline. For brands looking to engage motivated male audiences, Jose offers more than visibility—he offers transformation. Whether through product partnerships or community engagement, his platform delivers both reach and relevance with consistent performance.

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View the AI-powered profile

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