Who is Kelly Massol?

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Kelly Massol: Pioneering Inclusive Entrepreneurship and Natural Hair Advocacy in France

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Kelly Massol is the founder of Les Secrets de Loly, a pioneering French haircare brand specifically created for textured and curly hair. She launched the company after struggling to find effective, natural products for her own hair, a gap in the French market that she turned into a business opportunity. Today, Les Secrets de Loly is one of France’s most recognized inclusive beauty brands, blending high-performance formulas with a clear message of self-acceptance. Her approach to entrepreneurship has always been rooted in serving communities traditionally overlooked by the mainstream industry.

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Beyond product development, Massol has used her platform to confront systemic inequalities in business, particularly for Black women in France. She is one of the only Black female founders regularly featured in national media and investment-focused spaces. Her participation in Qui Veut Être Mon Associé ? (France’s equivalent of Shark Tank) gave her the visibility to challenge the startup scene’s lack of diversity from inside the ecosystem. She doesn’t just invest in companies; she advocates for the redefinition of who gets seen as an investor.

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Massol is outspoken about racial and gender disparities in entrepreneurship, often using her own journey to illustrate the challenges of raising capital as a Black woman in France. Her digital content highlights not only the success of Les Secrets de Loly, but the emotional labor behind building a business in a system not designed for her. She regularly speaks at events on inclusive innovation, and her views on representation are informed by direct experience, not abstract theory. Her authority is not granted; it’s earned through persistence and performance.

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As a public figure, Massol maintains full control over her narrative, refusing to dilute her message for brand appeal. She consistently links her business decisions to her advocacy work, whether it’s formulating clean, safe products for underserved consumers or supporting emerging women founders. Her dual identity as a CEO and activist informs every partnership, media appearance, and social media post. This clarity of purpose is what sets her apart in a landscape where authenticity is often commodified.

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An Influencer Active on Social Media

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Kelly Massol combines inspirational entrepreneurship with activism, using Instagram and LinkedIn to advocate for inclusive beauty, equity in business, and empowerment through personal and professional resilience.

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Kelly's Social Media Strategy Analysis

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Instagram: A Visual Platform for Empowerment and Brand Identity

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Kelly Massol’s Instagram strategy centers around normalizing textured hair in French beauty culture, a space historically devoid of inclusive representation. Her profile (@lolyspoon) is both a platform for Les Secrets de Loly and a personal statement of ownership, pride, and visibility. She posts twice a week, mixing personal reflections with behind-the-scenes content from product development to customer reviews. This gives her audience not only a face behind the brand, but a story they can identify with.

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Her visual style is warm, real, and non-performative, often showing her without heavy filters or staged branding aesthetics. These choices are deliberate and consistent with her messaging around authentic beauty. She does not shy away from sharing emotional milestones, be it the challenges of growing a company as a Black woman in France or celebrating key team achievements. This approach has cultivated a deeply loyal following of 170.4K, primarily composed of women seeking empowerment through self-care.

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She maintains a growth rate of +7.94%, adding 12.4K followers in the last month alone, despite not running influencer campaigns or giveaways. This organic traction is tied to her message, not marketing gimmicks. Her engagement rate of 0.85% is strong considering her niche and audience intent, her content sparks comment threads about hair confidence, cultural identity, and entrepreneurship. Her posts average 1.4K engagements and 62.5K views, driven by a community that sees her brand as more than cosmetic.

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Massol’s Instagram doesn’t rely on trending sounds or dances; instead, she leverages testimonials, real-life results, and educational product content. The tone is consistent: empowering but firm, warm but never diluted. Her strongest posts often blend a professional milestone (e.g., launching in major retailers) with a personal anecdote that highlights her journey. That layered storytelling is what makes her presence unique in the saturated beauty space.

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• ‍Username: @lolyspoon‍
• Influence Score: 84.6/100‍
• Followers: 170.4K‍
• Activity: 9 posts/month‍
• Engagement Rate: 0.85%‍
• Growth: +7.94%‍
• Average Engagement: 1.4K‍
• Posting Habits: Twice a week at 11 PM EST

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LinkedIn: A Professional Space for Values-Driven Thought Leadership

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On LinkedIn, Kelly Massol addresses the structural barriers facing underrepresented founders, using her personal journey as both proof and protest. With 109.5K followers, she speaks directly to a business audience, investors, policymakers, and other entrepreneurs, about what it means to scale a mission-led brand without traditional access to capital. Her writing style is direct, self-authored, and emotionally intelligent, often tackling uncomfortable truths around race, funding, and perception. She posts roughly twice per month, but every post is designed for impact.

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Unlike many founders, Massol does not use LinkedIn to simply showcase achievements, she uses it to demand systemic change. She has written about how hard it is to secure funding as a Black woman in France, even with a profitable company, and how her experience on national television helped her build credibility others take for granted. These posts don’t just share her story, they challenge her audience to confront bias and reimagine what merit looks like in entrepreneurship. Her content gets 1.4K average engagements and 24.3K views per post, showing that her voice resonates far beyond her direct network.

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Her 1.23% engagement rate and +5.98% growth reflect a quality-over-quantity approach. Her followers are decision-makers and founders, not casual scrollers, and her content drives discussions in the comments, from product formulation ethics to corporate inclusion failures. The tone is bolder than on Instagram: she is more politically outspoken and unfiltered, which aligns with her progressive values and activist positioning. Every post serves as both testimony and call-to-action.

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What makes her LinkedIn content strategy distinct is that it operates with no ambiguity: she is a founder because she was excluded, and she stays vocal to make sure others are not. She tags institutions like Bpifrance and interacts with high-profile entrepreneurs in her network, blending visibility with credibility. For Kelly Massol, LinkedIn isn’t just a platform, it’s a digital stage where inclusion, innovation, and injustice intersect. And she’s using it to rewrite the narrative on who gets to lead.

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• ‍Username: @kellymassol‍
• Influence Score: 98.2/100‍
• Followers: 109.5K‍
• Activity: 2 posts/month‍
• Engagement Rate: 1.23%‍
• Growth: +5.98%‍
• Average Engagement: 1.4K‍
• Posting Habits: Once a week at 4 AM EST

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Kelly Massol's Social Media Influence Summary

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Kelly Massol holds a Favikon Influence Score of 3, with a total of 8,253 points, positioning her among the most impactful founders in her niche. She ranks #11 in Startups & Entrepreneurship - France and #32 on LinkedIn - France, firmly in the top 1% in both categories. On a global scale, she maintains visibility with rankings of #918 in Startups & Entrepreneurship - Worldwide and #313 on LinkedIn - Worldwide, reflecting a growing international presence driven by purpose-led content.

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Learn more about the Favikon Methodology here

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Content Strategy: Bold, Personal, and Purpose-Led

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Massol’s content is more than inspirational, it’s strategically aligned with her identity as both a founder and a social advocate. Her visual storytelling on Instagram is designed to resonate emotionally while reinforcing the efficacy and inclusivity of her products. On LinkedIn, she shifts gears, providing critical insights into systemic bias, funding inequality, and representation in business. This two-pronged strategy allows her to maintain authenticity while tailoring her message to each audience.

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Reachability and Partnerships

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Kelly Massol is highly reachable for partnerships that align with her values of inclusion, ethical entrepreneurship, and representation in business. She has actively collaborated with French media outlets like Les Echos Entrepreneurs and appears on national television through Qui Veut Être Mon Associé?, positioning her at the intersection of business leadership and public visibility. Her repeated collaborations with Les Secrets de Loly (tagged over 13 times) and influential entrepreneurs like Anthony Bourbon and Éric Larchevêque indicate a preference for networks that uplift underrepresented voices. Massol responds to both press and campaign inquiries via her PR team, making her both visible and structured in outreach.

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She is especially well-suited for partnerships in beauty, social impact, entrepreneurship education, and diversity-focused initiatives. Her profile marks her as politically outspoken yet brand safe, making her a unique fit for campaigns that require both authenticity and trust. With an audience built on credibility rather than trend-chasing, she offers long-term alignment rather than one-off promotion. For organizations looking to reach Black women entrepreneurs, inclusive beauty advocates, or equity-driven consumers in France, Kelly Massol is not only accessible, she’s ideal.

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Conclusion: Redefining Entrepreneurship with Purpose and Power

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Kelly Massol is more than a founder, she is a movement-builder using her digital platforms to push for equity in entrepreneurship and beauty. Her strategic presence on Instagram and LinkedIn allows her to speak to multiple audiences without diluting her message. With top-tier influence scores, proven engagement, and a clearly defined mission, she is one of France’s most dynamic digital voices in business today.

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