Who is Letícia Smirelli?

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Letícia Smirelli: Turning messy spreadsheets into story-driven dashboards

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Brazil’s Power BI crowd knows her first name. Letícia translates complex DAX and design theory into clean, clickable lessons. Her feed is half classroom, half lab, with memes and methods living side by side. The result is learning that sticks and dashboards that finally make sense.

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1. Who she is

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Letícia Smirelli is a Power BI specialist and Microsoft MVP focused on helping analysts level up fast. She teaches dashboard design, advanced DAX, and data storytelling to a fast-growing audience in Brazil and beyond. Her posts break down practical topics like F-pattern and Z-pattern reading behavior, visual hierarchy, and KPI layout with simple, visual examples. She creates courses, writes guides, and shares live experiments from client work and workshops. The tone is friendly and direct, the content is senior-level, and the goal is always the same: clarity for the business user.

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2. A Network of Heavyweights

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Her circle includes Microsoft leaders, MVPs, and the global Power Platform community. You’ll spot Microsoft and LinkedIn in her orbit along with well-known BI educators and creators. That mix gives her access to product updates, real adoption stories, and a steady stream of collaboration opportunities. Credibility-wise, she checks every box for data viz pros and enterprise teams.

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3. Why people listen

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She teaches with pictures, not paragraphs. Posts start with a crisp visual, a short rule of thumb, and one actionable tweak to try today. She uses side-by-side “before vs after” views, annotated screenshots, and bite-size DAX to keep attention high. The tone is warm and playful which makes advanced topics feel approachable.

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4. Authenticity that resonates

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Favikon scores her authenticity at 96.5/100, powered by human, experience-based posts and genuine discussion in the comments. You see real class materials, workshop examples, and in-the-wild fixes to common dashboard problems. When AI appears, it’s disclosed as a helper while the core voice stays personal and practical. No canned templates. Just tested methods.

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5. Numbers that back it up

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Her audience has grown organically from 36.7K to 69.5K followers in just over two years, tracking steady demand for applied Power BI training. Engagement quality is 88/100, with meaningful questions and peer debate under most tutorials. Content quality lands at 92/100 thanks to deep, niche how-tos and original frameworks. Rankings tell the story too: #1 worldwide in Dataviz, Top 1% on LinkedIn in Brazil, and Top 1% worldwide within her niche.

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6. Collaborations that matter

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Letícia partners closely with the Microsoft ecosystem and the MVP community, speaking at BI meetups and platform events. She co-creates with other educators on dashboard critiques and DAX clinics. Brand projects often turn into evergreen tutorials that continue to educate long after the campaign ends. Her classroom-first mindset gives partners durable content, not just one-off promo.

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7. Why brands should partner with Letícia Smirelli

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If you need to educate a technical audience without losing the room, she is your guide.

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• Product education: turn new features into swipeable, visual mini-lessons and 60-second demos.

• Hands-on workshops: DAX labs, dashboard redesign sprints, and in-house Power BI clinics for teams.

• Co-created playbooks: practical guides on visual hierarchy, KPI design, and data storytelling for your user base.

• Content series: before-and-after dashboard makeovers that showcase your tool in real scenarios.

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8. Why Letícia is relevant in 2026

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Analytics in 2025 is crowded with AI features and not enough usability. Letícia sits exactly where teams struggle most, translating AI-powered insights and complex models into interfaces people actually use. As self-serve BI expands and data literacy becomes a hiring filter, her mix of pedagogy and product know-how is the bridge from “we built it” to “people use it every day.”

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Conclusion: Designed To Be Understood

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Letícia’s value is simple and rare. She makes data easy to read, fast to trust, and ready to act on. That clarity compounds inside companies, from the exec dashboard to the team stand-up. Follow her if you want your next report to land, not just load.

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