Who's Who on Social Media
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Who is Lucy Brazier?

Lucy Brazier OBE turns complex workplace dynamics into practical guidance that leaders and assistants can use today. She writes with clarity, data, and care.

October 31, 2025
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Lucy Brazier OBE: The voice elevating the administrative profession

Lucy Brazier OBE turns complex workplace dynamics into practical guidance that leaders and assistants can use today. She writes with clarity, data, and care. Her posts spark real conversations across HR, operations, and the C suite. If you want a healthier partnership between executives and assistants, you listen to Lucy.

1. Who she is

Lucy is the Founder and CEO of Executive Support Media, a global authority on the administrative profession. She has spent her career training, publishing, and advising companies on how to structure world class executive support teams. Her work blends salary research, competency frameworks, and leadership coaching for both assistants and their executives. She is a sought after keynote speaker and program designer for enterprises that want measurable change. On LinkedIn she shares letters to leaders, field insights, and templates that raise the bar for the entire function. She positions herself as both advocate and strategist for this critical profession.

2. A Network of Heavyweights

Her community spans enterprise leaders, operations directors, and prominent trainers across regions. Tools and platforms like Miro and productivity ecosystems engage with her ideas, as do banking and consulting leaders. She is in regular dialogue with authors, coaches, and editors at outlets such as Forbes, widening reach from the back office to the boardroom. The result is credibility with practitioners and visibility with decision makers.

Lucy Brazier's sphere of influence

3. Why people listen

Lucy Brazier's popular posts across social media

Lucy writes like a trusted boss who has your back. She asks hard questions with grace, explains the business impact, and then hands you a checklist. Her posts invite executives to share power and invite assistants to claim it. The tone is firm, fair, and human which keeps discussion constructive and loyal.

4. Authenticity that resonates

Lucy Brazier's Authenticity Score Details

Favikon rates her Authenticity Score at 100/100. Comments bring personal stories, tough follow up questions, and real case studies from teams. Content is deeply specific, from calendar control to KPIs and measurement. No fluff, just experience turned into action, which is why professionals return to every thread.

5. Numbers that back it up

Lucy Brazier's social media rankings

Her audience grew from 42,557 to 57,616 followers in just over two years with steady organic growth. Engagement quality scores 92 and post content lands at 95, reflecting practical, high value guidance. Expertise registers 88 with 90 on AI authenticity signals. Influence Score: 7,761 pts, supported by a consistent weekly cadence and long, thoughtful comment chains.

6. Collaborations that matter

Lucy partners with global enterprises to upskill entire support teams and align leaders. She publishes research driven resources and frameworks used by HR and operations. Conferences and media invite her to shape agendas around assistant leadership, career pathways, and compensation. Her programs leave behind playbooks, not just inspiration.

7. Why brands should partner with Lucy Brazier OBE

Working with Lucy gives brands credible access to a global community of executive assistants and operational leaders.

  • Executive education series that equips leaders and assistants to operate as one team.
  • Research backed whitepapers or salary reports co branded with your organization.
  • Conference keynotes, webinars, and panel moderation that convert policy into practice.
  • Toolkit launches and product validation for workplace and productivity platforms.

8. What causes she defends

Lucy champions Female Empowerment, Menopause Awareness, and Workplace Harassment Awareness. She uses her platform to normalize hard conversations, from health impacts on work to psychological safety. Posts call leaders to design policies that protect and promote assistants, not just praise them. She elevates stories from the field to move companies from promises to procedures.


9. Why Lucy Brazier OBE is relevant in 2026

AI is reshaping knowledge work and org design. The companies that win will pair automation with empowered human operators. Lucy sits at that intersection, defining standards, skills, and structures for modern executive support. As roles evolve, her frameworks keep teams effective and careers future proof.

Conclusion: Raising The Standard

Lucy Brazier OBE turns advocacy into architecture. She gives assistants language, leaders a plan, and organizations a better way to work. Follow her for clear thinking, evidence, and practical tools that upgrade the executive assistant partnership. The profession is stronger because she shows what great looks like.


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