Who is Luis Justo?

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Luis Justo: Turning cities into stages and moments into memories

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Luis Justo is the CEO who treats festivals like living, breathing cities. He runs Rock in Rio and leads with craft, care, and crowd magic. His posts show the work behind the wow. People come for the spectacle and stay for the lessons on culture, logistics, and community.

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1. Who he is

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Luis is the longtime CEO of Rock in Rio and a clear voice for experiential entertainment. He has scaled mega-events across Brazil and abroad while keeping a human touch with teams and fans. His feed mixes backstage decisions, city coordination, and the rituals that make a show safe and unforgettable. He documents the build, the breakdown, and the in-between that few leaders show. He positions himself as a steward of large cultural ecosystems where artists, brands, and cities meet.

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2. A Network of Heavyweights

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His orbit includes festival founders, city officials, global production partners, and entertainment operators. You will spot links to Rock World, The Town, venue leaders, and senior executives across Brazil’s creative industry. Partners from aviation, payments, hospitality, and media engage on his posts, signaling cross-sector credibility. The network stretches from municipal leaders to international stage designers.

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3. Why people listen

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Luis speaks like a producer who still walks the grounds. He writes in plain language, shares travel notes, and celebrates crews by name. The tone is optimistic and grounded with real constraints. That mix of pride and pragmatism makes practitioners lean in and fans feel included.

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4. Authenticity that resonates

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Luis carries a Favikon Authenticity Score of 94/100. Comments come from verified professionals who add context from their own shows. Writing is conversational with natural imperfections and behind-the-scenes photos. Posts about operations and cultural insights drive real dialogue rather than generic hype.

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5. Numbers that back it up

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His LinkedIn audience grew from 116k to 129k across 3+ years, steady and organic with Brazil-based clustering that matches his role. Content quality is strong with Engagement Quality at 88, Post Content at 89, and Expertise at 85. Overall Influence Score sits at 6,934 pts. Rankings place him Top 5% on LinkedIn in Brazil (#6046) and Top 18% worldwide, with Top 8% in Music Producers & Music Industry in Brazil (#258) and competitive worldwide standing.

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6. Collaborations that matter

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Luis is the face of Rock in Rio’s partnerships and the engine behind The Town’s large-scale rollouts. He showcases co-creation with city authorities, mobility services, and sustainability vendors. International exchanges, like learnings from Japan, feed his event playbook. Brand collaborations land as experiences, not ad placements.

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7. Why brands should partner with Luis Justo

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Working with Luis gives brands cultural reach and operational excellence.

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• Thought leadership with proof: Executive talks and mini-docs that reveal how cities, brands, and fans co-create safe, high-impact festivals.

• Experiential pilots: On-site brand labs that test crowd services, payments, or circularity features inside a festival micro-city.

• Creator collabs: Co-produced backstage content series with artists and crews to tell the real making-of.

• Team training: Workshops for sponsors on festival logistics, safety, and fan journey design so activations work end to end.

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8. What causes he defends

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Luis advocates for social impact tied to the places his festivals touch. He supports Favela Haiti Social Transformation, highlighting culture as a path to dignity and opportunity. He also pushes Climate Change – Event Decarbonization, sharing practices that cut waste and emissions in large productions. His message is simple: great shows should leave cities better than they found them.
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9. Why Luis Justo is relevant in 2026

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Live experiences are the antidote to digital fatigue. Cities are investing in event-led tourism while audiences seek safer, greener, more meaningful gatherings. Luis blends scale with responsibility and knows how to align brands, government, and fans. In a year of hybrid culture and heavy competition, that operational trust is gold.

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Conclusion: Building wonder with discipline

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Luis Justo turns complexity into joy. He honors the crews, respects the city, and keeps the fan at the center. His leadership shows that logistics can be art when it serves emotion. If you care about culture that moves people, he is a must-follow and a smart partner.

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