Who is Mazen Kanaan?

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Mazen Kanaan: The feel-good founder building a cleaner treats brand

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Mazen talks about business like a neighbor who brings ice pops to the barbecue. Straight to the point, big smile, real numbers. His posts show wins, lessons, and the people behind them. You can taste the momentum.

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1. Who he is

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Mazen Kanaan is the cofounder and CEO of House of Pops, a fast growing better-for-you ice cream and frozen treats brand born in the UAE. He comes from the trenches of F&B entrepreneurship and built a product line around clean labels and simple ingredients. Milestones include regional retail expansion, new country launches, and trophies from major industry shows like Gulfood where House of Pops won Best Health and Wellness Product. He mixes founder stories with hard ops details such as manufacturing, merchandising, and channel strategy. Partnerships with malls, events, and distributors keep the flywheel spinning. He positions himself as a cheerful operator who proves that healthy can scale.

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2. A Network of Heavyweights

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His orbit brings together Gulf retailers, mall groups, food distributors, and CPG operators across the UAE and Saudi Arabia. You see chefs, buyers, and wellness leaders alongside regional entrepreneurs. Industry stages like Gulfood boost visibility with trade press and fellow founders. The mix signals credibility across consumer, hospitality, and health.

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3. Why people listen

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Mazen writes like he talks. Short lines. Clear takeaways. He celebrates team wins, owns the tough weeks, and shows the work behind each launch. The tone is optimistic and practical, which keeps comments friendly and useful.

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4. Authenticity that resonates

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Favikon scores his presence 95.5 out of 100. Posts feature real photos, family moments, and booth shots from the floor. Comments come from F&B operators who share feedback and stories from their own stores. The voice stays human, confident, and grounded in day to day execution.

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5. Numbers that back it up

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The audience grew from 9,030 to 20,582 followers over more than four years with a healthy, organic curve. Quality signals read Engagement 82, AI content 90, Post content 92, and Expertise 88. Influence Score sits at 6,368 points. Rankings include #41 on LinkedIn UAE, plus category placements in Food and Nutrition for the UAE and worldwide Food Tech.

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6. Collaborations that matter

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House of Pops shows up at flagship trade shows and in new retail footprints across the Gulf. The brand partners with venues, leisure destinations, and family events to meet health minded shoppers where they are. Crossovers with chefs and creators highlight new flavors and formats. Each collaboration ties back to the same promise, a clean treat that fits everyday life.

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7. Why brands should partner with Mazen Kanaan

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If you want to reach families and wellness shoppers with proof, Mazen is your guy.

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• Co create retail activations and sampling programs that turn footfall into repeat buyers.

• Film behind the scenes factory or R&D walk-throughs that teach while building trust.

• Launch limited flavors with chefs or fitness creators and track uplift by channel.

• Run founder talks and workshops on clean label scaling for accelerators and trade groups.

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8. What causes he defends

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Mazen champions vegan choices, food waste reduction, and climate-smart operations. He tells stories about ingredient simplicity and smarter supply chains. He leans into plant based options without preaching, which keeps the door open for mainstream shoppers. The goal is joyful treats with a lighter footprint.

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9. Why Mazen Kanaan is relevant in 2026

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Health and wellness are moving from niche to normal. Shoppers want clean labels, and retailers want founders who can deliver margin with meaning. Mazen sits at that intersection with a brand that travels across countries and channels. He brings a positive story that buyers can put on shelves today.

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Conclusion: Serving joy with discipline

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Mazen leads with heart and backs it with execution. He shows the team, the stores, and the score. His energy makes healthy feel fun, and his numbers prove it can win. Follow him if you want a masterclass in building a modern F&B brand that people love.

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