Who is Mike Rhodes?

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Mike Rhodes: The Google Ads authority teaching the future of PPC

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Mike Rhodes is a leading Digital Marketing Expert and certified Google Ads Authority based in Australia. He commands respect by delivering highly specialized, technical content on PPC and AI automation, all with a uniquely accessible and personal voice. Mike’s influence is built on teaching complex implementations and sharing the exact tools he uses for real-world marketing success. He is the essential guide for CEOs & Tech Leaders who need practical, actionable strategies to dominate the paid ads landscape.

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1. Who he is

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Mike is a certified Digital Marketing Expert with a strong, credible background as a Top 20 PPC Influencer and Serial Founder. His expertise is rooted in practical, deep technical implementations across Google Ads, PPC, and AI automation. He doesn’t just offer tips, he provides the specific technical solutions and frameworks that come directly from his professional experience. Mike is positioned as a Google Ads Authority, offering detailed walkthroughs, custom tools, and proprietary logic to help others master complex digital marketing challenges.

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2. A network of heavyweights

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Mike Rhodes’ network is defined by high-level marketing professionals, CEOs, and technical leaders, underscoring his influence in the B2B tech space. While no specific, large brand logos are prominently displayed, his connections show a strong focus on people who are founders, practitioners, and leaders in the digital marketing ecosystem. The presence of technical platforms and tools, like HubSpot’s logo, further highlights his engagement with enterprise-level marketing and automation software, ensuring his discussions are grounded in tools relevant to industry leaders.

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3. Why people listen

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People listen to Mike because his content is Outstanding (90), offering technical depth mixed with genuine expertise and clear, actionable advice. He shares specific code implementations, detailed technical processes, and original tools that practitioners can immediately use. His communication style is direct and authentic, featuring personal anecdotes and casual, walking conversations that give context to his technical breakthroughs. His audience responds with detailed questions about API access, implementation experiences, and constructive feedback, confirming the Natural (82) Engagement Quality.

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4. Authenticity that resonates

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With an excellent Favikon Authenticity Score of 96.5/100, Mike has a trusted, credible presence. This score confirms that his content demonstrates real industry knowledge through specific implementations and an authentic, personal voice. His posts often include "behind the scenes" pictures, like the image in a warehouse with a simple "Friends of Research" caption, which humanizes his authority. The combination of sharing deeply technical flowcharts with casual, unscripted video commentary ensures he remains relatable while being a technical powerhouse.

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5. Numbers that back it up

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Mike Rhodes holds a strong Influence Score of 6,081 pts, marking him as a high-impact leader in his niche. His follower base is rated 100 (Trusted), showing an organic progression from 12,975 to over 32,018 followers over two years. His visibility is impressive, placing him in the Top 1% on LinkedIn in Australia (#54) and the Top 5% in Web Analytics & Paid Ads Worldwide (#45). These figures confirm his status as a key, highly respected authority who consistently delivers value to his specialized audience.

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6. Collaborations that matter

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Mike’s collaborations are focused on sharing his expertise and tools with the wider marketing community. His post about failing at a Google Ads certification project and then detailing the complete guide acts as a form of honest, deep collaboration with Google’s ecosystem. As a Serial Founder and developer of custom tools, his partnerships are often centered on the technical integration and education of new AI-driven capabilities. He actively co-creates content with the tools and APIs he champions.

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7. Why brands should partner with Mike Rhodes

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Brands seeking to align with a genuine technical expert who is actively shaping the future of PPC and AI automation should partner with Mike.

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• ‍Product Validation: Utilize his status as a developer and authority to beta test, validate, and integrate new AI-driven advertising or analytics tools.

• ‍Masterclass &Training Programs: Co-host technical masterclasses or internal training for enterprise clients on advanced Google Ads implementations and automation strategies.

• ‍Content Co-Creation: Develop detailed case studies or white papers that feature Mike’s proprietary technical processes and specific tool implementations.

• ‍Thought Leadership on AI/PPC: Position him as a speaker or consultant on the future of Google Ads Agent Center and AI in Paid Ads for executive audiences.

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8. Why Mike Rhodes is relevant in 2026

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Mike’s relevance is crucial because he is addressing the next massive shift in digital marketing: AI automation in paid media. His work on the "future of AI in Google Ads Management" and the Google Ads Agent Center positions him at the cutting edge of this transition. As automation becomes the norm, marketers need practical, deep technical guidance, and Mike is uniquely equipped to provide the specific implementation steps that will separate successful practitioners from those who get left behind.

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Conclusion: The architect of modern paid ads

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Mike Rhodes is more than a digital marketing expert; he is the architect of practical paid media strategy for the AI era. His authority, validated by his Top 5% worldwide ranking and exceptional 96.5/100 Authenticity Score, makes him one of the most trusted technical voices in the industry. For any brand or professional looking to move beyond simple ad management to true automation and expertise, Mike Rhodes offers the technical roadmap for success.

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