Who is Nataly Pop?

‍

‍

Nataly Pop: Elevating Spanish Lifestyle Content with Color, Creativity, and Community

‍

‍

Nataly Pop is a Mexican digital creator known for her bubbly personality and fast-paced comedic content. Her catchphrase “¡Como la música pop!” reflects her playful tone, which resonates across her TikTok, YouTube, and Instagram channels. She regularly shares lifestyle skits, beauty tutorials, and reaction-style humor that appeals to teens and Gen Z audiences. Her style blends relatable themes with exaggerated expressions and vibrant visuals.

‍

On TikTok, Nataly has built a following of over 5 million by posting daily videos that feature recurring characters, situational humor, and trending audio. She often includes her friends in group skits, creating familiarity and continuity for viewers. Her ability to act out short scenarios using props, filters, and fast edits makes her one of the most dynamic creators in Mexico’s entertainment category. This format has become her signature across all platforms.

‍

‍

Her YouTube channel focuses on longer challenges, scripted vlogs, and themed collaborations. Though she uploads less frequently, her YouTube audience still tunes in for extended versions of her humor, including prank formats and makeover videos. Her editing style includes reaction cuts and colorful transitions, keeping energy levels high even in longer formats. The channel allows for more storytelling, often with behind-the-scenes moments from brand events or group shoots.

‍

Nataly’s Instagram highlights her polished side through makeup reveals, brand shoots, and fashion content. She posts three times a week, usually early in the morning, with a balance of selfies, reels, and collab content. Brands like Warner Bros. Pictures Mexico and Bershka have tapped into her feed for youth campaigns. While comedic on TikTok, her Instagram tone shifts toward aspirational lifestyle with bright backdrops and editorial-style framing.

‍

‍

An Influencer Active on Social Media

‍

‍

Nataly Pop is highly active on TikTok, YouTube, and Instagram, with frequent posting and strong engagement on all three.

‍

‍

Nataly's Social Media Strategy Analysis

‍

‍

TikTok: Daily Entertainment with Relatable Flair

‍

‍

Nataly Pop’s TikTok account (@nataly.pop) is the core of her influence, where she posts nearly every day at 7 PM EST. Her content stands out through expressive facial acting, comedic timing, and skits that often reflect awkward or dramatic everyday situations. She frequently involves recurring friends or characters, creating familiarity across videos. Each post leans into Gen Z humor using trending audio, voiceovers, or satirical challenges.

‍

Her TikTok videos average 199.9K views and 37.1K engagements, driven by a high posting volume of 5.9 videos per week. She uses fast editing, bold filters, and relatable plots that mimic conversations or cultural behaviors common among her Mexican audience. This rhythm keeps her top-of-feed and frequently lands her content on For You Pages. The energy in her content is always high, with a focus on punchlines delivered within seconds.

‍

‍

She rarely reposts or recycles concepts, relying instead on consistently fresh scenarios or audio formats. Some of her most viewed videos are built around school stereotypes, generational habits, or reaction-based humor. Her acting style exaggerates emotion in a playful way, which hooks viewers quickly. These expressions have become part of her signature TikTok identity.

‍

Even though her engagement rate is 0.74%, her consistency and large following of 5 million ensure wide reach. Her Influence Score of 88.2/100 confirms her strong standing in short-form comedy and lifestyle. TikTok is where Nataly builds culture, tests content, and sparks trends before they expand to other platforms.

‍

• ‍Username: @nataly.pop‍
• Influence Score: 88.2/100‍
• Followers: 5M‍
• Activity: 5.9 videos/week‍
• Engagement Rate: 0.74%‍
• Growth: 0%‍
• Average Engagement: 37.1K‍
• Posting Habits: Everyday at 7 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

YouTube: Community-Driven Vlogs and Challenges

‍

‍

Nataly’s YouTube channel (@NatalyPop) supports her TikTok success with longer-format content that dives deeper into skits, beauty routines, and storytelling challenges. While her posting frequency is lower—around 1.7 videos per month—each upload is designed with structure, themes, and occasional collaborations. She often transforms TikTok characters into full-length segments or behind-the-scenes explanations. This crossover strategy helps strengthen viewer retention.

‍

Her editing style uses cuts between dialogues, quick reaction zooms, and colorful text overlays that mimic the rhythm of TikTok but stretched into 10–15-minute episodes. She favors challenge formats like “Trying viral beauty hacks” or “Acting like my followers for a day.” These formats allow her to integrate product placements or sponsored sequences naturally. The platform suits her energetic personality without sacrificing pacing.

‍

‍

Despite a lower engagement rate of 0.03%, she still garners 91.5K average views and 608 engagements per video, reflecting a steady fan base. Her 2.3 million subscribers are mostly passive viewers who consume content without high comment activity. YouTube is less interactive for Nataly but plays a critical role in monetization and long-form storytelling. It also increases her presence among audiences who prefer sit-down formats over scroll-based clips.

‍

The channel is also a hub for brand integration, especially for launches that require deeper explanation or step-by-step demos. This includes makeup brands, themed challenges with friends, or Warner Bros. collaborations. With her Influence Score of 84.7/100, YouTube remains a foundational platform for commercial expansion beyond virality.

‍

• ‍Username: @NatalyPop‍
• Influence Score: 84.7/100‍
• Followers: 2.3M‍
• Activity: 1.7 videos/month‍
• Engagement Rate: 0.03%‍
• Growth: +0.29%‍
• Average Engagement: 608‍
• Posting Habits: Twice a month at 7 PM EST

‍

‍

Instagram: Visual Recaps with High Engagement

‍

‍

On Instagram (@nataly.pop_), Nataly shifts from fast-paced comedy to curated lifestyle content, posting 3 times per week—typically at 4 PM EST. Her feed is filled with bright makeup looks, birthday celebrations, branded outfits, and fan-favorite selfies. One standout post features her 21st birthday, where she’s seen smiling next to a lit-up pink cake, a moment that earned over 31K likes in 24 hours. These moments blend celebratory tone with personal access, which fans appreciate.

‍

Her engagement rate of 2.59% and 12.9K average engagements reflect a strong connection with her nearly 500K followers. She balances high-frequency posting with brand features, tagging Bershka, Warner Bros., and Capitanes CDMX across several collaborations. Her use of filters and lighting is minimal, relying instead on expressions, color schemes, and authentic posing. Captions often include emojis, inside jokes, or short shoutouts, keeping the tone friendly and youthful.

‍

‍

Nataly also shares carousel posts with behind-the-scenes snaps from content shoots or friend gatherings, helping bridge the gap between polished and casual. She avoids overly scripted visuals, instead using spontaneous photos that reflect her dynamic energy. Instagram is where she builds her visual brand identity and nurtures long-term community bonds. It's also her most balanced platform for engagement, reach, and aesthetic storytelling.

‍

With an Influence Score of 89.2/100, she ranks in the Top 1% on Instagram Mexico and Top 1% in Video Entertainment Worldwide, making it a reliable platform for campaigns. Unlike her comedic TikToks, Instagram highlights her aspirational side while maintaining approachability. It's ideal for fashion, beauty, and event-based storytelling.

‍

• ‍Username: @nataly.pop_‍
• Influence Score: 89.2/100‍
• Followers: 499.4K‍
• Activity: 11 posts/month‍
• Engagement Rate: 2.59%‍
• Growth: +1.5%‍
• Average Engagement: 12.9K‍
• Posting Habits: 3 times a week at 4 PM EST

‍

‍

Nataly Pop’s Social Media Influence Summary

‍

‍

Nataly Pop holds a Favikon Influence Score of 9,078 points, ranking in the Top 1% on Instagram Mexico and Top 2% in Video Entertainment Mexico. Her consistent activity and high engagement place her among the leading Spanish-speaking creators. These rankings highlight her strong presence across platforms and her ability to maintain audience attention through frequent, relatable content.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Humor Meets Lifestyle with a Beauty Edge

‍

Nataly’s content style is defined by bright visuals, playful voice acting, and regular humor tied to everyday moments. She combines elements of beauty and lifestyle with light satire, creating a content mix that is both personal and viral. Her tone never shifts into negative or controversial territory, maintaining brand safety and accessibility. She integrates brand campaigns smoothly through in-character skits or before-and-after beauty posts. Her use of sound and pacing mirrors current TikTok trends while adding a distinct flair, such as recurring visual transitions or costume changes.

‍

‍

Reachability and Partnerships

‍

‍

Nataly Pop is most reachable through TikTok and Instagram, where she maintains daily and tri-weekly posting schedules, respectively. She consistently tags brands like BERSHKA, Warner Bros. Pictures Mexico, and Capitanes CDMX, showing a pattern of active collaboration. Her posts often feature sponsored items integrated into comedic skits or lifestyle moments, rather than standalone ads. This format keeps engagement high and maintains authenticity with her Gen Z audience.

‍

‍

With a posting rhythm of 19 pieces of content per month and brand-safe, upbeat storytelling, Nataly is highly responsive to commercial campaigns that match her tone. Her pricing is listed at $10K per post, justified by strong rankings in Mexico’s video entertainment sector and top-tier performance on Instagram. Her content is best suited for beauty, fashion, and Latin American youth marketing. For campaign inquiries, Instagram DMs or partnerships via Mexican creator agencies are her most accessible entry points.

‍

‍

Conclusion: Leading Mexico’s Gen Z Entertainment Scene with Humor and Heart

‍

Nataly Pop has built one of the most consistent and recognizable content brands in Mexico’s digital space. Her mix of humor, lifestyle, and beauty allows her to reach across categories while maintaining a loyal core audience. With daily activity, a strong network, and multi-platform reach, she remains an ideal partner for brands seeking Spanish-speaking Gen Z attention. Her influence is sustained by both scale and consistency, backed by top-tier rankings and steady growth. Whether through skits, vlogs, or visual recaps, Nataly continues to show how playful content can drive real digital influence.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍HADASSAH TIROSH - COMPLETE SOCIAL MEDIA ANALYSIS‍PRISCILA ESCOTO - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE