Who is Steph Bohrer?

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Steph Bohrer: Capturing Soft Moments and Self-Care Through Lifestyle Vlogging

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Steph Bohrer is a lifestyle vlogger based in Charleston, South Carolina, best known for her soft, emotional storytelling and calming content style. She began building her audience through introspective TikToks and vlogs that focus on quiet routines, romantic aesthetics, and mental wellness. Her content is not about productivity or ambition—it’s about presence, emotional self-awareness, and finding stillness in everyday life. Steph has become a digital comfort zone for followers seeking peace rather than pressure.

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Unlike many lifestyle influencers, Steph doesn’t rely on traditional how-to formats or rapid edits. Instead, she speaks through visuals and subtle captions—like “I hope your sunsets always bleed red”—that invite the viewer into her world without overexplaining it. Her TikToks often feature her lying in bed, reflecting on a quote or moment, making them feel more like journal entries than performances. This non-performative intimacy is what keeps her content deeply personal and strikingly different.

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Her YouTube channel captures longer moments in her life: a weekend at home, a spring day spent reading, or a week dedicated to a new genre of books. These aren’t polished highlight reels—they’re edited softly, often with ambient music, natural lighting, and slow pacing that mirrors her offline rhythm. She uses voiceovers to share thoughts on relationships, self-care, or mental clarity, always staying emotionally grounded. The effect is immersive, drawing viewers into a narrative that feels both cinematic and personal.

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Steph’s Instagram continues this theme through poetic captions and visually cohesive posts—coastal scenes, sun-kissed selfies, and quiet interiors. Her audience isn’t just following her for fashion or beauty tips; they’re there for the mood she sets and the world she creates. It’s this commitment to emotional softness, visual consistency, and sincere expression that defines her influence. In a fast-paced, content-heavy world, Steph Bohrer offers something rare: a space to slow down and feel.

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An Influencer Active on Social Media

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Steph Bohrer is a U.S. lifestyle vlogger with over 2.3M cross-platform followers, known for her soothing, daily-life content on TikTok, YouTube, and Instagram.

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Steph Bohrer's Social Media Strategy Analysis

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TikTok: Digital Diaries of Emotion and Softness

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Steph Bohrer’s TikTok content operates like a living diary—each video a fleeting, emotionally grounded thought presented without theatrics. Her clips often feature her in bed, softly lit, with minimal movement and a caption that reads like a journal line, such as “those with no hometown, do u get me.” These moments aren’t edited for virality—they’re built for resonance, and that’s exactly why they connect. Her quiet delivery and aesthetic restraint set her apart from the typically high-energy TikTok format.

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She posts around 3.6 videos per week, maintaining a consistent 9AM posting time, framing her content as a nightly wind-down ritual. Her most viral videos—like her July 1 entry with 435.4K views and 83.4K likes—prove that intimacy and vulnerability are her strongest hooks. She doesn’t use music as a trend device, but as emotional punctuation, often syncing her visuals to melancholic or nostalgic audio. Steph’s TikTok isn’t just a platform for reach; it’s a safe space for reflection.

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Visually, her TikToks often consist of close-up handheld shots, soft lighting, and muted tones. She doesn’t rely on overlays or transitions—instead, she uses pauses and stillness to amplify emotion. Whether she’s reflecting on a breakup, quoting Mel Robbins, or simply watching the light fall through a window, her style remains visually honest and emotionally immersive. This raw, near-untouched aesthetic has become a key part of her identity.

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Despite having zero follower growth in the past 30 days, her engagement rate remains solid at 2.02%, with an average of 22.2K interactions per video. This points to a deeply loyal audience that values her consistency and emotional integrity. Rather than chase numbers, Steph nurtures trust through repetition—offering followers a nightly moment of calm in a chaotic feed. TikTok is her emotional outlet, and her audience knows exactly what kind of vulnerability they’ll find there.

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• Username: @stephbohrer
• Influence Score: 86.1/100
• Followers: 1.1M
• Activity: 3.6 videos/week
• Engagement Rate: 2.02%
• Growth: 0%
• Average Engagement: 22.2K
• Posting Habits: Everyday at 9 AM EST

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YouTube: Long-Form Escapism Anchored in Real Life

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Steph’s YouTube channel feels like stepping into a soft, slow weekend—unrushed, thoughtful, and grounded in subtle storytelling. With 789K subscribers, she crafts vlogs that chronicle her days at home, her reading habits, and emotional shifts, often through aesthetic visuals and whispered voiceovers. Her May 31 vlog, “romance reader reads non-romance books for a week,” is a perfect example of how she uses long-form video to invite viewers into her thought process rather than just her routine. These are not productivity vlogs—they’re emotional documentaries.

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She posts about 4 videos per month, with each one functioning as a reflective capsule of her current season in life. Her editing style avoids quick cuts, instead favoring lingering shots, natural lighting, and ambient music that carries the mood forward. The voiceovers offer more than narration—they deliver insight into her relationship with her environment, her moods, and her growth. Every YouTube video feels like a letter written in visual form.

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Steph often frames her vlogs around themes that subtly touch on mental health and self-care, without ever turning them into content clichés. In one video, she documents a spring weekend with no major events—just soft focus on her routines, reading, and rest—which reached over 158K views and sparked heartfelt comment sections. Her videos don’t need hooks or high production value; the authenticity of her presence is the appeal. Viewers come not to be entertained, but to feel grounded.

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With a modest engagement rate of 1% and an average engagement of 7.9K, Steph’s YouTube performance is steady and dependable. Her audience prefers the quiet cadence of her uploads over algorithm-driven content. She has cultivated a consistent viewer base who treat her channel as a reset button. Her YouTube is a digital journal—open, calm, and paced like a real life worth watching slowly.

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• Username: @StephBohrer
• Influence Score: 83.3/100
• Followers: 789K
• Activity: 4 videos/month
• Engagement Rate: 1%
• Growth: +0.48%
• Average Engagement: 7.9K
• Posting Habits: Once a week at 8 PM EST

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Instagram: A Visual Soundtrack of Stillness and Mood

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Steph’s Instagram is an extension of her inner world, visually curated to reflect her calm, romantic aesthetic. With 415.6K followers and a strong engagement rate of 7.91%, she uses her feed to tell stories in fragments—sunsets, beach photos, and short poetic captions like “just add water.” Her June 25 post, which hit 2M views, is a powerful example of how her visuals, not captions or gimmicks, command attention. She’s not selling a product—she’s offering a feeling.

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Her posts are consistent (13 per month), usually going live at 10 AM, reinforcing the dreamy late-night vibe her audience associates with her. What’s unique about Steph’s approach is that she rarely over-edits or filters her content. She lets light, emotion, and atmosphere do the talking. Her reels often feature unspoken narratives: a soft glance, a wave crashing, a sunset behind her silhouette.

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Steph doesn’t treat Instagram as a portfolio—it’s more like a digital moodboard of her life. Whether she's in a bookshop, sipping iced coffee on the beach, or pausing in the golden hour, she curates a peaceful visual rhythm. Every image contributes to a larger emotional palette that keeps her audience returning for comfort and consistency. It’s not the variety that works for her—it's the cohesion.

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While her follower growth is modest at +0.41%, her average engagement of 32.9K speaks volumes about loyalty and relatability. She doesn’t need to go viral—her strength lies in intimacy and emotional resonance. Instagram is where Steph builds her world in still frames: soft, serene, and soul-soothing. It’s her visual diary—and her audience feels lucky to read every page.

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• Username: @stephbohrer
• Influence Score: 91/100
• Followers: 415.6K
• Activity: 13 posts/month
• Engagement Rate: 7.91%
• Growth: +0.41%
• Average Engagement: 32.9K
• Posting Habits: Everyday at 10 AM EST

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Twitter: A Dormant Corner of Her Digital Footprint

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Steph’s X (Twitter) account, with 21.4K followers, is currently inactive—her last tweet was posted 7 months ago. While she has a charming pinned message—"i have so many books to read and so little time to read them"—the platform doesn’t factor significantly into her content strategy. Unlike her other platforms where her tone is visual or voice-based, Twitter isn’t a space where her brand’s essence translates easily.

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Her engagement on the platform is at zero, and it appears to serve more as an archival profile than a tool for community engagement or branding. Given her introspective and visual content style, the character-limited format may not suit her approach. For now, Twitter is a non-priority for both strategy and reach.

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• Username: @stephbohrer
• Influence Score: 7.9/100
• Followers: 21.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.19%
• Average Engagement: 0
• Posting Habits: Once a year at 6 PM EST

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Steph Bohrer's Social Media Influence Summary

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Steph Bohrer boasts a Favikon Influence Score of 8,996 points, placing her in the Top 1% of influencers in both Instagram and Lifestyle & Reality TV categories in the U.S. Her global Instagram ranking (#10,667) and niche-specific U.S. ranking (#134) highlight her dominance within her lifestyle lane.

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Learn more about the Favikon Methodology here

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Content Strategy: Softness, Stillness, and Self-Awareness

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Steph’s content strategy revolves around creating a space for reflection rather than reaction. Her platforms aren’t saturated with calls to action or daily challenges—they’re filled with quiet moments, soft editing, and emotional subtleties. She doesn’t teach or instruct directly; instead, she models what ease looks like in a digital world of burnout and overstimulation. That’s her niche—and it works.

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Reachability & Partnerships

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Steph Bohrer collaborates with brands like Peppermayo (7 tags), Grande Cosmetics (3 tags), and T-Mobile (2 tags)—carefully selecting partners that align with her calming, feminine lifestyle. She doesn’t force integrations; instead, she presents products like a natural part of her space, be it a book on her nightstand or a beauty item in her morning routine.

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Her content style—rated as safe, bright, and minimally political—makes her a reliable collaborator for brands in the beauty, wellness, and home categories. Estimated at $10K per post, Steph’s rate reflects her loyal audience and high-quality, non-intrusive integration style. Her campaign ripeness signals a high likelihood of brand alignment, particularly for emotionally-driven products and calm aesthetics.

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Conclusion: Steph Bohrer, the Internet’s Favorite Soft Place to Land

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Steph Bohrer has created more than a digital presence—she’s built a sanctuary. Her consistent tone, honest moments, and minimalist beauty offer an antidote to overstimulated social media culture. With a top 1% ranking and a highly loyal audience across multiple platforms, Steph is not just influential—she’s soothingly unforgettable.

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