Who is Steve Varsano?

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Steve Varsano: Aviation Entrepreneurship Meets LinkedIn Influence

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Steve Varsano is best known as the founder of The Jet Business, the world’s first street-facing showroom dedicated solely to corporate aircraft. Located in London, the space was designed to demystify jet sales and attract ultra-high-net-worth individuals directly from the street. This unique approach positioned Varsano at the crossroads of aviation sales and luxury real estate strategy. His brand combines accessibility with elite market targeting—something virtually no other aviation firm had done before.

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Before launching his own venture, Varsano spent decades in the aviation industry, holding executive positions in private equity and aviation finance. He has served on advisory boards for companies like XOJET and Virgin Galactic, where he gained insight into both traditional and disruptive aviation models. His dual background as a commercial pilot and business strategist allows him to speak fluently about both cockpit mechanics and boardroom metrics. This rare crossover makes his perspective especially valuable in a technical industry dominated by specialists.

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Varsano’s content is often inspired by actual negotiations, client conversations, and the psychology of selling high-ticket items like jets. He uses real anecdotes to explain buyer behavior, focusing on how trust and timing influence decisions in multimillion-dollar deals. He also stresses emotional intelligence, often highlighting the role of persistence and tone in closing sales. His posts frequently break down concepts like asset depreciation, acquisition timing, and long-term relationship value in aviation.

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Beyond his aviation focus, Varsano maintains strong ties with academic and business institutions, including Embry-Riddle Aeronautical University. He’s an active speaker at conferences and contributes thought leadership that targets executive audiences, not casual browsers. His following is filled with professionals in aviation finance, sales strategy, and luxury brand management. Everything about his online presence—from his language to his posting habits—reflects a deliberate, B2B-oriented approach built on decades of elite sector experience.

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An Influencer Active on Social Media

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Steve Varsano maintains a highly focused social media presence, with LinkedIn as his primary channel. He is not active on platforms like X (formerly Twitter), which he last used three months ago.

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Steve's Social Media Strategy Analysis

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LinkedIn: Precision Storytelling for the Aviation Elite

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Steve Varsano uses LinkedIn as his core platform to engage a high-level audience in the corporate aviation sector. His posts focus on private jet sales, client psychology, and behind-the-scenes stories from The Jet Business showroom. He doesn’t repost news or industry fluff—instead, he offers firsthand insights that highlight how deals are structured and relationships are built. His tone is confident, his content deeply specific, and his value proposition crystal clear.

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Varsano posts consistently—about 13 times per month—almost always scheduled at 12 PM EST, aligning with global executive time zones. His content includes thought-provoking commentary, sales anecdotes, and invitations to key events like Corporate Jet Investor London 2025. He rarely relies on media-heavy content or memes; instead, he leverages narrative-driven posts that position him as both operator and observer in a niche industry. This approach turns every post into a subtle lesson in B2B influence.

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His engagement rate is moderate 0.26% but intentional—he doesn't chase likes, he attracts decision-makers. The average post draws around 18.8K views and 161 interactions, primarily from professionals in aviation finance, corporate sales, and ultra-luxury services. He favors a “cheerful but professional” tone that reflects both confidence and brand safety, making him ideal for partnerships with luxury aviation brands and business services.

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Growth-wise, Varsano sees steady momentum +2.25% in 30 days, showing that his audience continues to evolve with his content. His high Influence Score of  94.4/100 and strong UK ranking #112 in LinkedIn United Kingdom prove that his strategy isn’t about broad reach—it’s about high-impact credibility. He’s not trying to go viral; he’s speaking to the exact people who buy, sell, and advise in the $50M+ aircraft sector.

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• ‍Username: @stevevarsano‍
• Influence Score: 94.4/100‍
• Followers: 60.8K‍
• Activity: 13 posts/month‍
• Engagement Rate: 0.26%‍
• Growth: +2.25%‍
• Average Engagement: 161‍
• Posting Habits: Everyday at 12 PM EST

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X (Twitter): Dormant and Low Engagement

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Steve Varsano’s presence on X (formerly Twitter) is inactive, with no posts in the past three months and no engagement during the last 30-day period. With only 1.8K followers and a 0% engagement rate, the platform plays no role in his content strategy or brand communication. His last recorded activity was a tweet made late at night, which aligns with a sporadic, almost placeholder-level use of the channel.

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Unlike his sharply executed LinkedIn presence, Varsano has not invested in using X for thought leadership, announcements, or commentary. He doesn’t engage in threads, quote tweets, or industry discussions there. The account appears more like a dormant backup rather than a platform intended for outreach. This absence suggests a deliberate strategy: avoiding channels that dilute his brand message or attract non-targeted noise.

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• ‍Username: @stevenvarsano‍
• Influence Score: 7.9/100‍
• Followers: 1.8K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 10 AM EST

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Steve Varsano's Social Media Influence Summary

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Steve Varsano holds a Favikon Influence Score of 7,035 points, placing him in the top 1% of creators on LinkedIn in the UK (#112) and top 1% globally as well (#1390). Within the Airlines & Aviation sector, he ranks #46 in the UK and within the top 10% globally. These rankings validate his status as a niche authority, commanding attention from industry insiders rather than mass audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Turning Aviation Sales into Strategic Content on LinkedIn

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Varsano’s content is designed for professionals—each post is tactical, data-driven, and rooted in his direct business experience. His tone is conversational, but his topics—private jet sales, B2B relationship-building, and customer psychology—are highly specific. He avoids trends and viral formats, instead maintaining consistency with posts that feel like mini case studies.

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Reachability and Partnerships

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Steve Varsano is highly reachable for brand collaborations that align with aviation, luxury services, or B2B executive audiences. His LinkedIn activity, including direct invites to events like Corporate Jet Investor London 2025, shows he’s open to industry partnerships. His tone and posting cadence reflect a strategic communicator—not passive, but not overexposed. Brands targeting corporate decision-makers or private aviation clients will find him both accessible and relevant.

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His content is brand-safe, cheerful, and politically neutral, making him an ideal fit for premium product showcases and executive-level sponsorships. He posts consistently and engages with high-trust topics like client relationships, sales psychology, and asset strategy—topics where branded content fits naturally. With an estimated post value of $724–$885, Varsano provides a rare mix of credibility, authority, and targeted visibility. His preference for LinkedIn-only campaigns simplifies outreach and ensures messaging stays within the right circles.

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Conclusion: From Runway to LinkedIn—Steve Varsano’s Expert Signal

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Steve Varsano is not just another business voice on LinkedIn—he’s a domain expert with real-world experience and a clear niche. With strong engagement in aviation and high-value B2B sectors, he uses his social presence to share practical advice grounded in decades of executive insight. By focusing on one platform and serving a narrow but powerful audience, Varsano has built a brand that’s trustworthy, precise, and ideal for specialized collaborations. For aviation executives and industry brands, he remains a rare combination of credibility and visibility.

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