Who is Suzanna Rocha?

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Suzanna Freitas: Blending Brazilian Beauty, Fashion, and Family with Authenticity

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Suzanna Freitas is carving out her space as a modern Brazilian lifestyle creator with an emphasis on authenticity, family, and beauty. Best known for her relatable content across TikTok and Instagram, she blends chic fashion inspiration with everyday Brazilian life—offering followers a window into both curated looks and candid moments. Whether she's enjoying beach days or responding to audience questions, her voice stays grounded and approachable.

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Her social media narrative isn’t built on excess or exaggeration; it’s based on transparency and routine. From food diaries and fashion tips to wellness snippets and playful Q&As, Suzanna brings her audience into the fold without overproducing. Her soft, neutral-toned aesthetic is present across all platforms and consistently reinforces her calm, confident brand. The result is a community that connects to her on a personal level, not just a visual one.

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What makes Suzanna stand out in the sea of creators is her balance of influencer polish and real-life substance. Her content style doesn’t chase viral trends—instead, it centers around trust, warmth, and lifestyle continuity. Collaborations with brands like Gocase Brasil and Headline Professional are seamlessly woven into her content, reflecting her clear brand alignment and her ability to drive organic engagement through meaningful integration.

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From platform to platform, she maintains a consistent identity that ties her style, tone, and message together. While she isn’t the most prolific poster on every channel, her TikTok presence has grown into a high-engagement hub, and her Instagram continues to be her most expansive community. Her digital footprint is rooted in emotional clarity, visual softness, and content that feels lived-in, not just staged.

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An Influencer Active on Social Media

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Suzanna Freitas delivers emotionally resonant, beauty-forward lifestyle content to a Portuguese-speaking audience across TikTok and Instagram with a grounded, consistent brand.

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Suzanna Rocha's Social Media Strategy Analysis

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TikTok: High Engagement Through Relatable Wellness and Food Diaries

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Suzanna Freitas’ TikTok strategy is built around candid, day-in-the-life content that reflects her Brazilian lifestyle and wellness journey. Her videos—like “TUDO QUE EU COMO EM UM DIA”—combine nutritional routines with soft-spoken storytelling, making them highly relatable to her audience. Instead of polished transitions or trending audios, she leans on sincerity and direct responses to comments.

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She maintains a consistent posting rhythm of nearly two videos per week, usually timed at 6 PM—indicating a habit of early-day scheduling to capture engagement before peak hours. This discipline has paid off, with average views around 307.2K and an average engagement of 25.4K, showing a loyal viewer base that values routine and continuity.

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Rather than relying on flashy visuals or dance trends, Suzanna favors videos where she speaks directly to the camera—whether answering questions about her personal life or showing grocery hauls. One standout video where she shares thoughts on Portuguese lifestyle drew over 244K views, revealing her effectiveness when addressing bi-cultural topics or migration.

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Her growth rate on TikTok, while modest at +0.63% monthly, is steady and sustainable. Videos showing casual moments, like eating a homemade hamburger or unpacking her morning routine, attract more attention than promotional ones—showing that her authenticity is a key engagement driver on this platform.

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• Username: @suzannafreitasoficial
• Influence Score: 88.9/100
• Followers: 957.2K
• Activity: 1.9 videos/week
• Engagement Rate: 2.65%
• Growth: +0.63%
• Average Engagement: 25.4K
• Posting Habits: Twice a week at 6 PM EST

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Instagram: Visual Storytelling Rooted in Calm Luxury and Family Life

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Suzanna’s Instagram is the most visually polished of her platforms, with a follower count of 2.2M and a feed that blends beach backdrops, neutral tones, and everyday fashion. Her captions often highlight daily reflections or subtle affirmations, and she rarely overuses hashtags or filters. This balance allows her posts to feel natural, even when featuring branded content.

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Her most successful posts—such as a June selfie on the beach and a casual sunglasses photo in a car—perform best when they blend vulnerability with style. Instead of just modeling outfits, she captures moments with quiet emotional weight, often referencing memories or personal updates that invite intimacy without oversharing.

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Posting approximately ten times per month, Suzanna times her uploads twice a week at 6 PM—mirroring her TikTok habits. However, her recent engagement rate has dropped to 0%, which may be attributed to inconsistent activity or shifts in the algorithm. Despite this, her images continue to receive thousands of likes and thoughtful comments, reflecting a loyal passive audience.

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She uses her Instagram to tag brands like Headline Professional and GoCase Brasil with seamless integration—never disrupting her feed’s tone or visual language. The platform serves as both a mood board and a personal diary, with a narrative arc that blends fashion, motherhood, and peaceful lifestyle choices.

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• Username: @suzannafreitas
• Influence Score: 69.1/100
• Followers: 2.2M
• Activity: 10 posts/month
• Engagement Rate: 0%
• Growth: +0.05%
• Average Engagement: 92
• Posting Habits: Twice a week at 6 PM EST

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YouTube: Once-Promising, Now Dormant

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Suzanna’s YouTube channel (@SuzannaFreitasof) holds 172K subscribers and once promised consistent content, complete with a branded header stating “New Video Every Thursday at 12H.” However, this consistency is no longer in practice—the last video was posted over two years ago. Despite the visually branded channel, it currently operates more as an archive than an active platform.

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There’s no recent activity, no engagement rate, and zero growth in the past 30 days. The channel does not contribute to her present digital influence, but could be revived if re-integrated with her successful TikTok strategy. Her audience is clearly interested in lifestyle narratives, and YouTube would be well-suited to longer content formats like wellness routines or Q&A sessions.

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• Username: @SuzannaFreitasof
• Influence Score: 19.5/100
• Followers: 172K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitter (X): A Quiet Space in Her Ecosystem

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Suzanna’s X profile (@suzannafreitas9) is inactive, with just 1.2K followers and no new tweets in the last seven months. Like many creators, she has opted to concentrate her efforts on visual-first platforms better suited to lifestyle storytelling. Her Influence Score here is low, and the platform currently has no role in her strategy.

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While it features the same profile imagery and branding consistency, there’s no content flow or engagement. This account serves as a placeholder rather than an active channel for communication or growth.

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• Username: @suzannafreitas9
• Influence Score: 6.3/100
• Followers: 1.2K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Suzanna Rocha's Social Media Strategy Analysis

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Suzanna Freitas holds a strong Influence Score of 3, backed by 8,779 points, placing her as a solid mid-to-high tier influencer in Brazil. On TikTok Brazil, she ranks #1099 (Top 1%), and in the Outfits & Styling category in Brazil, she is placed at #97 (Top 1%). Her global rankings are also notable—#1654 for Outfits & Styling and #15972 on TikTok worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Emotional Authenticity and Lifestyle Continuity

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Suzanna’s content strategy prioritizes emotional resonance over trend-based content. Her videos aren’t fast-paced or flashy—instead, they rely on calm, sincere delivery and topics that mirror her real-life interests: health, family, beauty, and food. This grounded approach helps her stand out in a landscape dominated by over-editing and aggressive promotion.

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Reachability & Partnerships

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Suzanna is highly brand-aligned and approachable for partnerships, particularly in lifestyle, beauty, wellness, and home categories. She’s worked closely with Gocase Brasil, Headline Professional, and Kelly Key, appearing in campaigns that reflect her lifestyle values. Her brand safety rating is excellent, and she maintains a politically neutral, emotionally safe content space.

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Her network map shows strong ties to Brazilian creatives and product-focused brands. She’s easily reachable through Instagram, where most of her branded tags and engagements occur. With high engagement on TikTok and a trusted audience relationship, she is well-positioned to deliver thoughtful, integrated campaigns.

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Conclusion: Suzanna Freitas and the Power of Emotional Consistency

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Suzanna Freitas proves that lifestyle influence doesn’t have to be exaggerated to be powerful. With high-performing TikTok content, a deeply loyal Instagram following, and a consistently authentic tone, she’s created a brand that resonates with real people, in real moments. Her mix of fashion, family, and wellness invites audiences in—and keeps them coming back.

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