Who is Yasmin Scorse?

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Yasmin Scorse: Empowering Women Through Fashion, Storytelling, and Entrepreneurship

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Yasmin Scorse is more than an influencer—she is the founder of an online and physical store, “Use Yascorse,” which she has integrated seamlessly into her personal brand. With a background in content creation tied closely to fashion and beauty, she stands out for her ability to convert life experiences into relatable, digestible media. She’s not afraid to show behind-the-scenes moments, from her relationship to her wedding preparations and business moves, which resonates deeply with her female audience.

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What sets Yasmin apart is her dedication to female entrepreneurship. She consistently shares insights into what it’s like to build a brand in Brazil while navigating personal challenges. These stories give her content a rare depth that most lifestyle influencers lack. By rooting her personal brand in growth, empowerment, and storytelling, she forges authentic connections that translate into trust and loyalty.

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In addition to her personal platforms, Yasmin has a strong network of collaborators and partnerships—most notably with Gocase and beauty brands like Lola and Pantene. Her endorsements are built on long-term alignment rather than short-term gains, often tagging the same brand across multiple posts, which enhances authenticity. She also actively collaborates with her partner, Gui Oliveira, extending her storytelling into shared lifestyle and couple content.

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At her core, Yasmin is a woman on a mission to normalize ambition and vulnerability in the same breath. From self-esteem campaigns like "LOOK DO DIA – AUTOESTIMA" to humorous viral videos on TikTok, she demonstrates a nuanced content strategy that balances lightness with impact. Her journey is not only one to follow but one to learn from.

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An Influencer Active on Social Media

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With over 3 million combined followers across TikTok, Instagram, and YouTube, Yasmin Scorse dominates in both fashion and entrepreneurial spaces, particularly among Portuguese-speaking women in Brazil.

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Yasmin Scorse's Social Media Strategy Analysis

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TikTok: Where Humor Meets Personal Narrative

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Yasmin’s TikTok is not just a video feed—it’s a diary in motion. She leans into unfiltered storytelling, often addressing her followers directly through POV-style videos. This gives viewers a sense of inclusion, as though they’re part of her daily conversations, not just observers.

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Her top-performing content revolves around her personal life, especially her wedding preparations and humorous reactions to viral trends. Videos like “Vou me casar pela terceira vez?” have earned nearly 900K views, demonstrating her ability to inject virality into authenticity. These clips aren’t just funny—they build narrative continuity.

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Consistency is key in her approach. With an average of 6.8 videos per week and a fixed posting time of 6 PM, she maximizes early-bird engagement. This routine positions her content in algorithm-friendly windows, giving her an edge on platform visibility despite flat growth.

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Rather than batch-producing recycled trends, Yasmin personalizes even the most viral formats. Whether sipping from an oversized mug or reacting to bureaucratic struggles, she makes niche Brazilian experiences feel widely relatable. Her tone remains conversational, never performative—a trait that earns trust and retention.

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• Username: @yascorse
• Influence Score: 86.8/100
• Followers: 2.3M
• Activity: 6.8 videos/week
• Engagement Rate: 0.68%
• Growth: 0%
• Average Engagement: 15.7K
• Posting Habits: Daily at 6 PM EST

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Instagram: Aesthetic Intimacy and Lifestyle Integration

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Instagram serves as Yasmin’s platform for deeper emotional resonance. Her feed reads like a scrapbook of milestones—from relationship updates to curated fashion posts. These visuals are often tied to meaningful captions, enhancing the impact of each moment shared.

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She maintains a delicate balance between aspirational and attainable. Posts celebrating seven years with her partner or showcasing bridal mood boards feel intimate but polished. Her community reacts not just with likes but thoughtful comments, indicating an emotionally invested audience.

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Instagram is also where she integrates long-term brand partnerships. Products from Gocase or LOOK DO DIA appear contextually, embedded in her lifestyle rather than staged. These integrations avoid hard-sell tactics, instead leaning into familiarity and repetition over time.

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Yasmin’s reels maintain a quieter energy than her TikToks, focusing on aesthetics, mood, and design. The visuals are warm-toned and minimalist, with emphasis on personal connection. With daily posts at 5 PM, her strategy caters to early risers and reinforces consistency across platforms.

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• Username: @yascorse
• Influence Score: 79.6/100
• Followers: 662.3K
• Activity: 16 posts/month
• Engagement Rate: 0.75%
• Growth: -1.06%
• Average Engagement: 5K
• Posting Habits: Daily at 5 PM EST

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YouTube: Branded but Dormant

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Yasmin’s YouTube presence exists more as a branding extension than a strategic growth channel. With no posts in the last six months and an average of just 0.2 videos per month, it’s clear this platform is deprioritized. However, her branding and naming conventions remain consistent.

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The platform still serves as a secondary discovery route for followers interested in longer-form content. Her video titles suggest that the channel once focused on personal reflections and deeper lifestyle insights. But the low engagement and zero growth signal it isn’t generating ongoing value.

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• Username: @Yascorse
• Influence Score: 21.1/100
• Followers: 170K
• Activity: 0.2 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Yasmin Scorse's Social Media Influence Summary

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With a Favikon Influence Score of 3 and 8,834 points, Yasmin holds a commanding position in both fashion and lifestyle categories. Her most significant ranking is in Outfits & Styling (Brazil) where she sits in the Top 1% (#79). She also ranks in the Top 3% of TikTok creators in Brazil (#2304), and holds a similar standing worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Empowerment, and Intimacy

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Yasmin’s content is grounded in three pillars: humor, empowerment, and personal storytelling. On TikTok, she utilizes humor to comment on relatable moments—whether it's dealing with bureaucracy or playful rants. This makes her presence not only entertaining but magnetic.

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Reachability & Partnerships

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Yasmin is highly reachable for brand deals and appears open to partnerships, especially those aligned with fashion, female empowerment, or entrepreneurship. Her consistent tagging of brands (e.g., Gocase tagged 27 times across content) shows a pattern of long-term collaborations.

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She is particularly suitable for campaigns targeting young, Portuguese-speaking women in Brazil. With her audience segmented across high-activity platforms and a proven track record of engagement, Yasmin offers a strong return on influence for lifestyle, fashion, and beauty brands. Sponsored posts, co-branded content, and even ambassador roles would align naturally with her existing strategy.

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Conclusion: Crafting Authentic Connections Through Style, Storytelling, and Strategic Simplicity

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Yasmin Scorse has built a content empire not by chasing trends but by telling her story authentically—layer by layer. From humorous TikToks to heartfelt Instagram posts, she masterfully combines fashion, entrepreneurship, and relatability into a digital presence that feels personal yet polished. Her audience doesn’t just follow her—they grow with her.

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View the AI-powered profile

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