Who is Xavier Degraux?

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Xavier Degraux: The voice of LinkedIn strategy in Belgium

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Xavier Degraux is one of Belgium’s most respected digital strategists and LinkedIn consultants. Known for combining sharp analysis with humor and authenticity, he helps professionals navigate the ever-changing world of social media and online influence. His voice stands out for its clarity, honesty, and data-driven perspective. Through his teaching, content, and newsletter, Xavier is shaping how Europe’s professionals understand digital communication in 2025.

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1. Who he is

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Xavier Degraux is a LinkedIn Consultant and Digital Strategy Expert based in Belgium. With a career rooted in media, marketing, and digital transformation, he has become a key reference for professionals looking to build their online presence. His expertise spans social selling, content strategy, and brand positioning. As a former journalist turned educator, Xavier brings a unique balance between storytelling and analytics. Today, he advises companies and executives across sectors, helping them communicate with purpose and precision on LinkedIn.

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2. A network of heavyweights

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Xavier’s network reads like a who’s who of the European digital ecosystem. He connects with global platforms like LinkedIn, Meta, and We Are Social, as well as academic institutions such as Université de Namur and ULB. His collaborations also extend to Belgian media outlets like L’Echo, La Libre, and RTBF. These connections reflect his dual influence as both a practitioner and an educator, bridging the gap between corporate marketing and academic insight.

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3. Why people listen

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People follow Xavier because he tells it like it is. His posts mix expert analysis with a conversational tone, often addressing digital ethics, AI, and the future of communication. Whether he’s commenting on Elon Musk’s latest move or breaking down how Google handles user data, Xavier keeps his audience both informed and engaged. His sense of humor and critical eye make his feed feel like a masterclass in digital awareness, not a lecture.

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4. Authenticity that resonates

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With a Favikon Authenticity Score of 96.5/100, Xavier embodies credibility online. His content feels human and transparent, filled with personal insights, data-backed opinions, and honest takes on digital trends. His bilingual communication (French and English) adds accessibility to his brand, while his tone remains grounded and relatable. Xavier doesn’t rely on flashy trends or templated advice; he brings his audience behind the curtain of digital strategy with nuance and expertise.

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5. Numbers that back it up

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Xavier’s follower base has grown steadily from 28,688 to over 33,000 in the last four years, showing long-term trust and engagement. His Influence Score of 5,898 places him in the Top 2% on LinkedIn Belgium and Top 5% in Marketing & Sales nationally. His Engagement Quality Score of 82 reflects thoughtful discussions and professional interactions, while his posts maintain an average of 150 to 300 reactions with strong comment quality from digital experts and journalists alike.

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6. Collaborations that matter

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Xavier has worked closely with major organizations and educational institutions across Belgium. His collaborations include interviews and insights for RTBF, strategic workshops for marketing agencies, and lectures on social media communication at Université de Namur. Through his newsletter L’influx, he curates the latest developments in digital communication for nearly 4,000 readers, making him a go-to resource for social media professionals.

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7. Why brands should partner with Xavier Degraux

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Xavier is the ideal partner for brands that value substance, credibility, and strategy. His ability to translate digital trends into actionable insight makes him a trusted voice in marketing and education.

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• Thought leadership collaborations on social media strategy and ethics

• Executive training sessions on LinkedIn optimization and personal branding

• Brand consultancy projects focused on communication and content alignment

• Co-created campaigns bridging media visibility and digital storytelling

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8. Why Xavier Degraux is relevant in 2026

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As AI reshapes the digital landscape, Xavier’s expertise becomes even more essential. He helps professionals navigate automation, privacy, and authenticity in an era dominated by algorithms. His thought leadership brings balance to the fast-moving world of digital marketing, grounding innovation in ethical and human-centered communication. In 2026, as the line between creator and strategist continues to blur, Xavier’s perspective remains both timely and indispensable.

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Conclusion: A voice for digital integrity

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Xavier Degraux isn’t just teaching digital strategy; he is shaping its ethics. His work bridges business, academia, and media, creating a much-needed dialogue around responsible communication. Through his clear voice and steady expertise, Xavier continues to guide thousands toward a more thoughtful and transparent digital world. His presence reminds us that in the age of automation, authenticity and critical thinking are the real drivers of influence.

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