Who is Zhirelle?

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Zhirelle Cushman: Elevating Aesthetic Lifestyle Content with Comfort and Intention

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Zhirelle Cushman is a 23-year-old content creator based in Los Angeles, California, specializing in self-care and aesthetic lifestyle content with a strong emphasis on wellness and emotional well-being. Her channel isn’t just about beauty—it’s about how environment, routine, and mindset intersect in everyday life. From deep-cleaning her apartment to sharing affordable fragrance routines, she crafts content that is both visually soothing and personally relatable.

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She began gaining traction on YouTube with her themed shopping hauls and "reset" videos, using her calm voiceover style and bright, minimalistic editing to attract a predominantly female Gen Z audience. Zhirelle’s videos feel like personal check-ins, guiding her followers through emotionally and physically restorative routines. Her voice has become one of comfort in the lifestyle space—not performative, but personal.

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What makes Zhirelle’s content stand out is her consistent framing of wellness as a process, not a product. Her influence isn’t driven by dramatic transformations or unattainable beauty standards, but rather by her honesty about messiness, imperfection, and growth. This subtle but powerful shift appeals to viewers who value transparency over curation.

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She is also an adept brand collaborator, having partnered with major names like Walmart, Torani, and Keurig—effortlessly integrating products into real-life moments, rather than inserting ads into her content. Her aesthetic remains intact even in sponsorships, making her campaigns feel like genuine recommendations rather than promotions.

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An Influencer Active on Social Media

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Zhirelle Cushman shares calming lifestyle and self-care content across YouTube, Instagram, and TikTok, reaching over 1 million followers with a focus on Gen Z women.

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Zhirelle's Social Media Strategy Analysis

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YouTube: Self-Care as a Visual Routine and Ritual

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Zhirelle’s YouTube strategy centers on slow-paced, visually polished routines like restocking hygiene products, organizing her apartment, or sharing fragrance collections. Her most-viewed videos, such as “Restocking My Shower” and “Apartment Reset”, follow a recurring structure: soft lighting, subtle voiceovers, and consistent camera angles. These aren’t tutorials—they’re curated rituals, with every action given space and attention. The viewer is invited to slow down, making the content feel restorative rather than performative.

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She avoids rapid edits and clickbait pacing, favoring gentle transitions and ambient music that reflect her personal rhythm. Even her thumbnails feature neutral palettes, handwritten fonts, and product-lined backdrops—stylistic choices that have become part of her brand signature. Rather than narrating every product in detail, she uses minimal, soothing commentary that complements the visual experience. This intentional quietness has become one of her strongest identifiers.

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Her posting schedule (3.6 videos/month) signals consistency without oversaturation, allowing each upload to breathe. Videos are released at 8 PM, tapping into viewers’ morning routines—an ideal time for self-care content consumption. Growth is steady (+4.95%), and with an average of 6.5K engagements per video, her viewers aren’t just passive watchers—they interact through comments with emotional resonance, not just product questions.

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Zhirelle treats YouTube as more than a platform—it’s her digital sanctuary, where she documents her real-life resets with calm pacing and a stable aesthetic. There’s no trend-hopping, no overt scripting—just structured wellness delivered in a deeply personal visual language. It’s this emotional steadiness that keeps her audience coming back.

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• Username: @zhirelle
• Influence Score: 85.7/100
• Followers: 927K
• Activity: 3.6 videos/month
• Engagement Rate: 0.7%
• Growth: +4.95%
• Average Engagement: 6.5K
• Posting Habits: Once a week at 8 PM EST

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Instagram: Aesthetic Touchpoints and Product Vignettes

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On Instagram, Zhirelle expands her lifestyle narrative into snapshots and Reels that function like mini-vignettes from her larger routines. She often features bathroom shelves, mirror selfies, or vacation stills that reflect her soft-toned, wellness-forward aesthetic. The grid is highly cohesive—pastel colors, warm light, and relaxed expressions create a consistent visual identity. Every post feels like a carefully composed still from a slower moment in her day.

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Reels are her strongest performers, with videos like “My Summer Room” and “lately…” receiving over 225K views. These Reels are edited in her signature style: subtle zooms, natural audio, and captions that double as short affirmations or thoughts. Even sponsored content is folded into her routines—never isolated—which makes brand integrations feel seamless rather than commercial. She avoids meme formats or trending filters in favor of stability and timelessness.

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Her audience here is highly engaged (12.1% engagement rate), with only two posts per month—suggesting that infrequency adds value through intention. Captions are minimalist and emoji-driven, aligning with her clean communication style. She typically posts at 12 PM, likely capitalizing on late-night scroll behavior, when followers seek calming, aesthetically pleasing content.

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Instagram acts as a visual bridge between YouTube depth and TikTok spontaneity. It’s where she affirms her brand’s visual core: self-care is soft, slow, and uncluttered. The feed reads less like marketing and more like a personal journal—one that’s been curated with the viewer’s comfort in mind.

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• Username: @zhirelle
• Influence Score: 85.7/100
• Followers: 87.8K
• Activity: 2 posts/month
• Engagement Rate: 12.1%
• Growth: +2.72%
• Average Engagement: 10.6K
• Posting Habits: Once a week at 12 PM EST

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TikTok: Soft-Spoken, Casual Reflections of Real Life

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Zhirelle uses TikTok not to entertain through trends but to extend the emotional dimension of her lifestyle brand. Her videos feel personal—like soft check-ins—with themes that echo her YouTube uploads: minimal decor, personal affirmations, and peaceful daily moments. Posts like “my summer room” and “i miss this trip sm” show that sentimentality and simplicity drive her TikTok voice more than editing or pace.

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She posts about 0.8 videos/week, often sharing raw, single-shot clips that rely on ambient sounds or short caption overlays. This stripped-down approach sets her apart from trend-driven creators and signals creative consistency across platforms. Her aesthetic remains soft even in a format known for speed—wood tones, bare skin, and natural backdrops dominate her TikToks. She also avoids loud transitions, filters, or humor, which keeps her voice steady and calm.

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With an 8.17% engagement rate, Zhirelle’s TikTok following (82K) may be small, but it’s deeply connected. Her audience here responds emotionally rather than reactively—comments often reflect mood-sharing or gentle support rather than questions or opinions. She posts at 1 PM, targeting reflective late-night scrollers rather than prime-time audiences.

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Zhirelle’s TikTok serves as a lo-fi extension of her content ecosystem—less refined than Instagram, less structured than YouTube, but just as emotionally intentional. It’s where followers get the quiet, unfiltered version of her brand, making it one of her most intimate platforms despite its simplicity.

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• Username: @zhirelle
• Influence Score: 78.6/100
• Followers: 82K
• Activity: 0.8 videos/week
• Engagement Rate: 8.17%
• Growth: +0.69%
• Average Engagement: 6.7K
• Posting Habits: Once a week at 1 PM EST

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Twitter: A Dormant Presence with Minimal Brand Utility

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Zhirelle's Twitter (@zhirelle) shows little to no activity, with only 1,421 followers and a posting history that dates back to 2014 but has remained inactive for the past five years. Her bio links directly to her YouTube channel, but there is no ongoing engagement or content strategy in place on this platform. It appears to function more as a placeholder for brand name consistency than an active engagement channel.

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With zero tweets in the past year and a 0% engagement rate, Twitter currently plays no role in her audience-building or brand collaborations. Given her success on visual-first platforms, it's clear that text-based or fast-paced commentary formats don't align with her creative strengths. Unless relaunched with intention, Twitter will remain a non-essential platform in her digital presence.

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• Username: @zhirelle
• Influence Score: 4.9/100
• Followers: 1.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: –0.4%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Zhirelle’s Social Media Influence Summary

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Zhirelle ranks in the top 4% of U.S. beauty bloggers and top 2% of Instagram creators in the U.S., highlighting her strong niche influence despite a focused following.

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Learn more about the Favikon Methodology here

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Content Strategy: Minimalism Meets Emotional Realism

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Zhirelle’s content strategy is built around three key pillars: visual calm, emotional resonance, and everyday relatability. She doesn’t chase extreme transformations or high-drama aesthetics—instead, she offers digestible self-care routines, home cleanups, and “life resets” in a tone that invites, rather than impresses.

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Reachability and Partnerships

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Zhirelle is highly receptive to brand partnerships, having worked with companies like Walmart, Keurig, and Torani. Her content format lends itself perfectly to sponsored integrations—placing products within self-care routines, restocks, or cleaning vlogs without disrupting the viewing experience.

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With an estimated $10K/post value and a U.S.-centered, Gen Z female audience, Zhirelle is an ideal fit for wellness, beauty, and home organization brands. She approaches partnerships with subtlety, making products feel like a natural part of her lifestyle—not interruptions to it.

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Conclusion: Zhirelle Cushman, A Soft Powerhouse in Lifestyle Content

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Zhirelle Cushman’s influence doesn’t shout—it invites. With a gentle aesthetic, emotionally grounded routines, and a consistently engaged community, she has cultivated a unique space in the digital lifestyle scene. Her ability to balance intimacy with aspiration makes her one of the most authentic voices in self-care content today.

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