"Search filters and ranking system on Favikon helps to find the influencers we need much faster than we could do manually via LinkedIn search."
- Ivan Palii, Founder, Sitechecker
About Ivan
Meet Ivan Palii, founder of Sitechecker, an SEO tools platform helping businesses optimize their online presence and improve search rankings. Ivan came to influencer marketing with no prior platform experience — discovering Favikon organically through his own content journey on LinkedIn, and quickly turning it into the backbone of Sitechecker's B2B lead generation strategy.
About Sitechecker
Sitechecker is an SEO tools platform that helps businesses optimize their online presence and improve search rankings. Operating in a competitive space, the company uses strategic influencer marketing to reach digital marketers and business owners across multiple global markets — with a focus on precision targeting and authentic creator partnerships.
ICP & Persona:
Digital Marketers | SEO Professionals | Business Owners | Growth & Demand Gen Teams | Multi-Market B2B SaaS Companies
Before Favikon
Before Favikon, scaling influencer marketing across multiple markets was slow and fragmented:
• No dedicated discovery infrastructure: LinkedIn's native search made it difficult to identify niche, high-trust creators efficiently - especially across different languages and geographies.
• Quality vs. quantity problem: Finding influencers with genuine audience trust and strong niche focus in SEO required deep manual research with no reliable shortcut.
• Multi-language campaign friction: Running campaigns in different languages meant starting from scratch for each market, with no systematic way to filter and compare creators at scale.
• No unified analytics: Evaluating a creator's performance, pricing, and past brand work meant piecing together data from multiple sources.
After Favikon
Favikon became central to how Sitechecker runs every influencer campaign, used across three core workflows:
1/ Precision Creator Discovery
Sitechecker's primary use case is finding nano and micro influencers on LinkedIn who have genuine audience trust, strong engagement, and a tight niche focus on SEO. Favikon's filters and ranking system allow Ivan to identify exactly the right profiles across different languages and markets — far faster than any manual search.
Result: Multi-language campaigns launched with precision targeting across global markets
2/ Inbound Campaign Launches via Brand Deals
After discovering Favikon's Brand Deals feature, Sitechecker shifted from purely outbound outreach to publishing campaigns and receiving inbound interest from qualified influencers directly.
Result: Faster campaign launches with higher-quality inbound creator requests
3/ Creator Analytics for Personal Brand
Beyond business use, Ivan adopted Favikon's analytics for his own LinkedIn presence — gaining access to unified cross-platform stats unavailable anywhere else.
Result: A single platform serving both business campaigns and personal brand development
Results
Since integrating Favikon, Sitechecker has:
• Reduced time spent finding the right influencers, allowing the team to scale campaigns without growing headcount
•Launched multi-language LinkedIn campaigns targeting nano and micro influencers across global markets
• Shifted to inbound creator sourcing through Brand Deals, speeding up the campaign launch process significantly
• Consolidated discovery, analytics, and budgeting into a single platform — rankings, influencer search, and price-per-post estimation all in one place
• Unlocked dual value — Favikon serves both as a business tool for campaigns and a personal analytics platform for Ivan's own creator journey
Find the right creators to scale your influencer program.
AI-powered creator discovery to turn partnerships into measurable revenue.
