Top 20 Fragrance Influencers on Social Media in 2025

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Here’s the list of the Top 20 Fragrance Influencers on Social Media in 2025:

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20. Michella | CurlyFragrance

Michella is a fragrance enthusiast and owner of Ryziger Parfums, based in Dubai. She specializes in reviewing men's fragrances, particularly oriental and oud scents, and shares her expertise through engaging content on YouTube and TikTok. With a significant following, she promotes her own fragrance, Attraction Fatale, and offers tips on fragrance application. Her content often includes fragrance comparisons and recommendations, appealing to a diverse audience interested in luxury perfumes.

Favikon Authority Score: 8 608 pts

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19. Borom Vichyadarchar

Borom Vichyadarchar is a fragrance enthusiast and lifestyle content creator, sharing his passion for fragrances, grooming, and motorcycle culture, particularly with Harley-Davidson. His social media presence includes engaging fragrance reviews and lifestyle tips, often featuring collaborations with beauty brands. He actively participates in events related to motorcycles and fragrances, showcasing a blend of interests that appeal to a diverse audience.

Favikon Authority Score: 8 614 pts

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18. Junior Barreiros

Junior Barreiros is a prominent figure in the Brazilian perfumery scene, boasting over 1 million followers on YouTube and TikTok. He specializes in reviewing and promoting both national and imported perfumes, often sharing discount codes and product recommendations. His content includes detailed reviews, comparisons, and alerts about scams in the perfume market. He actively engages with his audience through social media, emphasizing authenticity and quality in fragrance choices.

Favikon Authority Score: 8 623 pts

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17. Robin James

Robin James is a prominent figure in men's grooming, specializing in hair, skincare, and fragrance. As the founder of 'Man For Himself', he shares unfiltered insights through engaging content across platforms like YouTube and TikTok. With a focus on male grooming trends, he provides tutorials, product reviews, and street interviews, showcasing the latest in men's fashion and fragrance. His expertise is trusted by a large audience, making him a go-to source for men seeking grooming advice.

Favikon Authority Score: 8 642 pts

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16. Naree Chevasutthisin

Naree Chevasutthisin is a prominent figure in the Thai beauty and fragrance industry, known for her brand 'มาดามฟิน'. Her TikTok presence showcases engaging content related to her products, including perfumes and promotional campaigns. She often interacts with her audience through giveaways and customer appreciation posts, highlighting her brand's community involvement. Her content is characterized by a friendly and approachable style, appealing to a wide audience interested in beauty and lifestyle.

Favikon Authority Score: 8 649 pts

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15. Cal Cologne

Cal Cologne is a fragrance content creator with a strong presence on TikTok, Instagram, and YouTube, where he shares reviews, unboxings, and recommendations for various fragrances. With a decade of experience in video production, he combines storytelling and creativity to engage his audience. His content often features niche and affordable fragrance options, appealing to both fragrance enthusiasts and newcomers alike.

Favikon Authority Score: 8 658 pts

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14. El Güey de los Perfumes

El Güey de los Perfumes specializes in fragrance reviews and recommendations, focusing on both designer and niche perfumes. With a strong presence on TikTok and Instagram, he engages his audience with tips for selecting scents for various occasions, including formal events and seasonal choices. His content often features comparisons and personal experiences with different fragrances, appealing to both men and women. He actively collaborates with brands and promotes products through engaging posts.

Favikon Authority Score: 8 684 pts

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13. Matilda Morri

Matilda Morri is a fragrance expert and the founder of her own beauty brand, Matilda Morri Beauty. She shares insights on perfumes, beauty routines, and product reviews across TikTok and Instagram, engaging her audience with personal stories and product launches. Her content often features collaborations with well-known beauty brands and highlights her unique fragrance creations. Matilda's posts reflect a deep passion for olfactory experiences and a commitment to connecting with her followers through her expertise in the beauty industry.

Favikon Authority Score: 8 743 pts

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12. Anto Fossati

Anto Fossati is a beauty and empowerment advocate based in Buenos Aires, Argentina. Her social media presence focuses on perfumes, beauty products, and self-care tips, engaging her audience with product recommendations and personal insights. She actively promotes various beauty brands and encourages her followers to embrace their individuality and confidence through fragrance and makeup. Her content is vibrant and interactive, often inviting her audience to share their preferences and experiences.

Favikon Authority Score:  8 756 pts

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11. Miguel Alencar

Miguel Alencar is a Brazilian entrepreneur and digital marketer known for his expertise in perfumes, lifestyle, and personal branding. He shares insights on marketing strategies, fitness, and fashion through engaging content on TikTok and Instagram. His posts often highlight his daily routine as a business owner and provide tips on selecting perfumes for various occasions. Miguel actively promotes his personal brand and offers advice on achieving success in the digital market.

Favikon Authority Score: 8 770 pts

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10. Matías Ross

Matías Ross is a leading fragrance reviewer in Latin America, known for his engaging content on TikTok and Instagram. With over 850K followers on TikTok, he specializes in perfume reviews, comparisons, and recommendations, often incorporating humor and interactive questions to engage his audience. His posts frequently highlight various perfumes, including niche and popular brands, and he actively encourages audience participation through polls and discussions about fragrance preferences.

Favikon Authority Score: 8 816 pts

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9. Anna Luiza Teixeira Santos

Anna Luiza Teixeira Santos is a Brazilian influencer focused on skincare and perfumes. She shares her expertise through engaging TikTok videos and Instagram posts, often featuring product recommendations and personal experiences. Her content emphasizes fragrance tips, beauty routines, and collaborations with brands, showcasing a vibrant and interactive approach to beauty. She expresses gratitude to God in her bios, indicating a personal belief system that may resonate with her audience.

Favikon Authority Score: 8 820 pts

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8. Olivia VanDerMillen

Olivia VanDerMillen, known as Olivia Olfactory, is a fragrance enthusiast and content creator specializing in perfumes. Her social media presence focuses on budget-friendly and niche fragrances, offering tips and reviews. She engages her audience with playful content about scent layering and beauty products, often featuring collaborations with various brands. Olivia promotes a vibrant community around fragrance exploration, encouraging followers to discover their unique scent stories.

Favikon Authority Score: 8 844 pts

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7. Noel Thomas

Noel Thomas is a fragrance enthusiast based in NYC, focusing on cologne reviews and self-improvement content. His social media presence showcases a blend of fragrance recommendations, fashion insights, and personal growth tips, appealing to a diverse audience interested in lifestyle and grooming. With a significant following on TikTok and Instagram, he engages viewers through entertaining and informative posts about perfumes, often featuring popular brands and trends in the fragrance industry.

Favikon Authority Score: 8 847 pts

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6. Michelle Pfeiffer

Michelle Pfeiffer is a creative director and founder of Henry Rose, a fragrance brand. She actively engages with her audience on Instagram, sharing personal insights, community support initiatives, and brand promotions. Her posts often highlight her commitment to social causes, particularly in response to local disasters, and she expresses gratitude towards first responders. Michelle's content reflects her passion for beauty and wellness, alongside her dedication to community recovery efforts.

Favikon Authority Score: 8 902 pts

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5. Paul Fino

Paul Fino is a prominent fragrance influencer known for his engaging content on TikTok and Instagram, where he shares reviews, routines, and collaborations with brands like Kayali and Rare Beauty. His posts often highlight gourmand scents and body care products, showcasing his expertise in the fragrance industry. With a significant following, he actively engages with fans and promotes various perfume collections, making him a key figure in the beauty and fragrance community.

Favikon Authority Score: 8 926 pts

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4. Mona Monica Kattan

Mona Monica Kattan is an entrepreneur and founder of Kayali Fragrances, known for her innovative approach in the beauty industry. She actively engages in discussions about social impact, product innovation, and sustainability. Her posts reflect a commitment to authenticity and empowerment, particularly for women in business. Kattan's journey is marked by significant milestones, including global expansion and recognition in Forbes and ELLE. She emphasizes the importance of passion and resilience in entrepreneurship.

Favikon Authority Score: 9 029 pts

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3. Rashad Little

Rashad Little is a Los Angeles-based content creator focusing on fashion, fragrance, and lifestyle. He shares engaging posts about men's fashion essentials, home decor, and lifestyle tips across platforms like Instagram and TikTok. With a significant following, he promotes brands through sponsored content, showcasing products that enhance everyday living. His content often includes practical advice, product reviews, and personal insights into his stylish lifestyle.

Favikon Authority Score: 9 031 pts

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2. Jeremy Fragrance

Jeremy Fragrance is a prominent figure in the fragrance industry, known for his expertise in perfumes and his strong Christian beliefs. He frequently shares content about top fragrances for both men and women, and promotes his own fragrance line through his website. His social media presence is marked by a blend of fragrance reviews and Christian teachings, often referencing Jesus Christ. Jeremy is a well-recognized name in the fragrance community, with a significant following across platforms.

Favikon Authority Score: 9 072 pts

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1. Andrés Croxatto T.

Andrés Croxatto T. is a fragrance expert and YouTuber known for his detailed reviews and analyses of men's perfumes. He shares insights on various colognes, focusing on those that elicit positive reactions from women. His content spans multiple platforms, including TikTok and YouTube, where he engages with a community interested in men's grooming and style. He also promotes his own perfume line, Croxatto Oud, and provides fashion advice related to men's attire.

Favikon Authority Score: 9 245 pts

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