Who is Daryna Popach?

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Daryna Popach: Gen Z’s Go-To Creator for Humor, Beauty, and Lifestyle Trends

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Daryna Popach is a Ukrainian-American content creator whose rise to social media prominence began with humorous skits and nostalgic trend recreations on TikTok. Born in the United States and part of a large family, Daryna often features her siblings in her content, adding a familial and playful dynamic that fans recognize instantly. Her signature video style includes dramatic facial expressions, fast-paced editing, and punchy dialogue that echoes early 2000s internet humor. Her personality is central to her brand—always a little chaotic, always entertaining.

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Unlike many beauty influencers, Daryna rarely sticks to polished aesthetics—instead, she embraces a candid, expressive approach that blends cosplay-like makeup with exaggerated storytelling. Her videos frequently involve popular sound bites from the past, reimagined through a Gen Z lens. This nostalgic-meets-modern formula is a key reason her content goes viral, such as her TikTok that reached over 21 million views simply by asking “Who remembers this trend?” Her editing and comedic delivery keep viewers watching through the very last frame.

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Daryna's social media presence is deeply tied to her ability to connect through humor. Even in beauty content, she avoids traditional tutorials and opts for humor-infused transformation videos or ironic makeup fails. She thrives in short-form content environments—particularly TikTok and YouTube Shorts—where her expressive reactions and recurring use of visual effects stand out. Her style is not about perfection; it’s about entertainment and raw personality.

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Beyond content creation, Daryna is a savvy digital brand in her own right. She actively tags and collaborates with companies like Princess Polly, Nailphoria, and Instagram, embedding brand partnerships into her videos in a way that feels native to her audience. Her influence is bolstered by a close-knit creator network, including Charli D’Amelio and her sister Ruslana Popach, which expands her visibility across platforms. While her engagement is strongest on TikTok, she maintains active audiences across YouTube and Instagram. Her unique blend of sibling banter, pop culture references, and chaotic humor has carved out a loyal following that interacts with every post.

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An Influencer Active on Social Media

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Daryna’s digital empire spans TikTok, YouTube, and Instagram, but her biggest influence remains on TikTok where her comedic timing and trend-savviness shine brightest.

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Daryna Popach's Social Media Strategy Analysis

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TikTok: Daryna’s Comedy Stage and Viral Playground

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Daryna’s TikTok strategy revolves around short-form comedy built on facial exaggeration, trending audios, and pop culture references. She often revives older trends or sounds, remixing them with her unique chaotic energy—like her viral “Who remembers this trend?!” videos. Unlike most creators, her humor borders on parody, making her instantly recognizable on the platform. Her room’s signature LED lighting and fast zoom cuts give every post a familiar, branded aesthetic.

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She posts an average of 7.4 videos per week, making TikTok her most active and consistent channel. Daryna’s comedic rhythm is rooted in timing and tone, often using one-liners or lip-syncs that hit punchlines quickly and dramatically. Her use of nostalgic audios appeals to early TikTok adopters, while her dynamic performance style keeps her relevant in new trends. This consistency builds anticipation—followers know exactly what flavor of entertainment they’re getting.

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Many of her most successful TikToks include minimal text and instead rely on visual delivery, such as costume changes or fast facial reactions. For example, her April 15 video generated over 21.2M views and 1.8M likes without any elaborate set or storyline—just pure expression and timing. Her ability to entertain in under 10 seconds is a defining strength. By keeping content snappy, emotional, and highly shareable, she maximizes her reach on the For You Page.

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While her growth has plateaued at 0% this month, her average views remain strong at 493.7K, indicating sustained relevance. Her engagement rate of 1.17% reflects a loyal viewer base that continues to like and share even without follower spikes. TikTok is not just her largest audience—it’s her creative home where followers return for laugh-out-loud nostalgia and trend-driven storytelling. This platform is where she shapes her online identity most vividly.

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• Username: @darynapopach
• Influence Score: 89.5/100
• Followers: 3.4M
• Activity: 7.4 videos/week
• Engagement Rate: 1.17%
• Growth: 0%
• Average Engagement: 39.7K
• Posting Habits: Every day at 12 AM EST

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YouTube: Low-Post Frequency, High-Meme Impact

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On YouTube, Daryna leverages YouTube Shorts to deliver similar fast-paced comedy as on TikTok—but with a more refined script and occasional collaborators. Unlike TikTok, where she flies solo, here she often includes family members or other creators, giving her Shorts a sketch-like energy. A standout example is her “UGH” part reaction video, which drew 3.2M views and 864 comments, showing the viral potential of even her minimalist edits. Her visuals remain consistent across platforms—always the LED-lit room, always over-the-top delivery.

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She posts just 0.6 videos per month, making YouTube her least active platform, but her audience continues to grow—adding 53K subscribers in the last 30 days alone. This growth suggests her brand translates well to YouTube’s Shorts algorithm, even without high volume. Her YouTube content is tightly edited, and her expressive style converts well in vertical video format. Every piece of content is quick to consume but memorable in tone.

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Despite the low engagement rate of 0.06%, Daryna’s content on YouTube functions as an extension of her TikTok voice rather than a separate persona. Her followers don’t expect long-form beauty tutorials or vlogs—they show up for the same humor they love on TikTok, compressed into YouTube’s trending short-form structure. The payoff is her high virality-per-video, even without daily uploads.

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Strategically, YouTube offers Daryna longevity—unlike TikTok, Shorts have a longer discovery tail, and her nostalgic content can resurface repeatedly. For brands, this makes her a valuable YouTube partner despite low activity. Her best-performing posts involve universal Gen Z humor with just enough chaos to make them unforgettable. Though she doesn’t dominate the platform in frequency, each post punches far above its weight.

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• Username: @darynapopach
• Influence Score: 87.3/100
• Followers: 1M
• Activity: 0.6 videos/month
• Engagement Rate: 0.06%
• Growth: +5.43%
• Average Engagement: 603
• Posting Habits: Twice a month at 8 PM EST

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Instagram: Intimate, Aesthetic, and Occasionally Viral

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Daryna’s Instagram (@dar.pop) plays a complementary role to her TikTok and YouTube presence, leaning into aesthetic presentation and playful reels. Her feed is carefully curated—featuring soft lighting, coordinated outfits, and expressive thumbnails that match her TikTok vibe. She often reposts reel versions of her viral TikToks, but the engagement here tends to be more personal, with higher ratios of comments and saves per follower. It’s also the platform where her audience sees more of her personal side, such as pet features or subtle life updates.

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With 13 posts per month and a 1.36% engagement rate, Instagram gives her the highest follower interaction relative to audience size. One of her recent reels—featuring her signature green sweatshirt and a nostalgic audio—reached 707.4K views, showing her ability to repurpose viral content across platforms effectively. She keeps her captions minimal and hashtag-driven, focusing instead on facial reactions and relatable expressions. This helps her stay algorithm-friendly without over-explaining the humor.

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Interestingly, Instagram is where her content appears most polished. Unlike the raw, chaotic energy of TikTok, here she often smooths out transitions and uses cleaner edits. She still keeps her tone playful, but with a more polished layer—suggesting an intentional branding strategy for visual-heavy partnerships. It’s also where she is most brand-forward, tagging campaigns with Nailphoria, Princess Polly, and Instagram itself.

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Though her follower base is the smallest here (100.8K), Instagram is critical for her visual branding and partner visibility. Her posting habits—three times per week at 5 PM—align with early scroll times, and her consistency gives her an edge in Instagram’s competitive reel algorithm. For brands seeking clean aesthetics and comedic delivery, her account offers a reliable channel with visible creative direction.

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• Username: @dar.pop
• Influence Score: 78.7/100
• Followers: 100.8K
• Activity: 13 posts/month
• Engagement Rate: 1.36%
• Growth: -0.06%
• Average Engagement: 1.4K
• Posting Habits: 3 times a week at 5 PM EST

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Daryna Popach's Social Media Influence Summary

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Daryna Popach ranks in the top 1% of beauty bloggers in the United States and holds a global position of #167, making her a leading Gen Z influencer with a strong presence in both regional and international creator spaces.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor First, Always Authentic

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Daryna’s content strategy is uniquely calibrated to Gen Z preferences: fast-paced, emotionally expressive, and nostalgic. She leverages humor and highly performative reactions to drive virality, rarely stepping into overtly political or controversial territory—making her a very brand-safe partner. Her content is also very visually distinctive, often filmed in LED-lit rooms with bright makeup, consistent lighting, and clear audio.

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Reachability and Partnerships: Active and Open to Brand Deals

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Daryna is likely to accept brand partnerships, particularly product reviews and sponsored posts in beauty, fashion, and lifestyle. Her prior collaborations with Instagram, Nailphoria, and Princess Polly reinforce her alignment with youth-centric and visually engaging brands. She tags partners organically and has a history of integrating products naturally into her content flow. With a very safe brand safety score and a cheerful tone, she is primed for brands looking to tap into the Gen Z market without risk.

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Her network also features creators like Charli D’Amelio and Ruslana Popach, suggesting strong ties within the influencer community and potential for collaborative campaigns.

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Conclusion: Daryna Popach — A Creator Perfectly Tuned to Gen Z Humor

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Daryna Popach is more than a beauty vlogger—she’s a comedic storyteller, trend curator, and lifestyle voice for the digital-native generation. With consistent performance on TikTok and growing momentum on YouTube and Instagram, she offers brands and audiences alike a mix of authenticity, entertainment, and influence. Backed by a top-tier Favikon authority score and a proven record of engaging young viewers, she stands out as a creator who doesn’t just follow trends—she makes them memorable.

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