Who's Who on Social Media
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Who is El Gordo Arce?

El Gordo Arce is a Mexican YouTuber and singer known for his lighthearted, community-focused content that blends music, humor, and real-life experiences. With his friendly presence and storytelling, he has built a solid audience that spans both Mexico and the U.S.

July 21, 2025
Justine Castany
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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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El Gordo Arce: Spreading Joy and Music Through Everyday Adventures

El Gordo Arce is a Mexican YouTuber and singer whose content blends humor, regional music, and everyday public interactions. Known for filming in places like Puebla, Mazatlán, and even Paris, he brings real-life conversations to the screen with a charismatic presence. He often stops strangers in the street for spontaneous interviews or musical exchanges, turning ordinary encounters into viral moments. His approach is deeply rooted in Mexican culture and local pride.

His rise began on YouTube, where his casual singing segments and street interviews gained traction among Spanish-speaking viewers. These videos often feature corridos and ranchera-style singing, showcasing his vocal talent alongside lighthearted commentary. Rather than acting as a performer, he invites his audience into familiar environments—markets, plazas, and public transport—bridging entertainment with everyday life. This setting grounds his content in relatability.

El Gordo Arce in Paris: Kicking Off 2025 with Brotherhood and Big Dreams (Source: @elgordoarce, Instagram, January 2025)

Arce’s presence on Instagram amplifies his public appeal through candid moments, comedic skits, and travel snaps. He frequently shares behind-the-scenes content from his video shoots, making followers feel part of the process. His profile features interactions with locals across countries, always keeping the tone upbeat and rooted in real-world settings. Followers return not just for laughs, but for a feeling of shared community.

Despite a growing audience, El Gordo Arce maintains a grounded tone in all his content. He avoids highly curated aesthetics in favor of spontaneity, capturing raw moments that highlight humor, music, and emotion. Whether performing on the street or joking with strangers, his videos reflect a creator who finds joy in unscripted, human connections. His casual delivery and consistent optimism set him apart in the entertainment and lifestyle space.

An Influencer Active on Social Media

El Gordo Arce connects with over 2.7 million followers across Instagram and YouTube through travel stories, musical skits, and everyday reflections.

El Gordo's Social Media Strategy Analysis

Instagram: Humor and Real-Life Vibes in Every Frame

El Gordo Arce uses Instagram (@elgordoarce) as a highlight reel for his most engaging moments—whether posing in front of the Eiffel Tower or joking with friends in the street. His feed leans heavily into humor, candid travel shots, and real-time reflections. He mixes regional pride with global curiosity, sharing scenes from Paris and Puebla with the same down-to-earth tone. These posts feel more like group chats than polished updates.

His uploads are relatively infrequent—around four per month—but consistently hit high engagement, averaging 136.2K interactions per post. Each photo or reel often sparks waves of comments, especially when he addresses his audience directly or uses regional slang. This creates a sense of closeness that drives loyalty across uploads. His January post from Paris gathered over 236K likes, showing his ability to go viral with heartfelt captions.

Growth on the platform is organic and momentum-driven, with a 4.09% increase in followers in just 30 days (+61.1K). He doesn’t rely on trends or paid boosts—his following builds off high interaction and emotional connection. Moments like reflecting on the new year or celebrating life milestones perform best, suggesting his audience values sincerity over spectacle.

He posts once a week at 7 PM EST, staying consistent in timing even as themes vary. He often uses humor in captions, and his visual identity is casual—usually jeans, hoodies, and a confident pose. There’s no branded aesthetic or filters; instead, it’s the familiarity of his style that resonates. This makes his content accessible, especially for working-class followers across Mexico and the U.S.

  • Username: @elgordoarce
  • Influence Score: 94/100
  • Followers: 1.5M
  • Activity: 4 posts/month
  • Engagement Rate: 8.89%
  • Growth: +4.09%
  • Average Engagement: 136.2K
  • Posting Habits: Once a week at 7 PM EST

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YouTube: Musical Vlogs With a Human Touch

On YouTube, El Gordo Arce (@gorditoarce) leans into longer-form videos that document real encounters in public spaces. His videos often start with light banter and end with heartfelt singing—making each upload a mini-performance. Unlike many lifestyle creators, he doesn't rely on voiceovers or cuts; he speaks directly to both his subjects and viewers. This street-level authenticity gives his videos a raw, local flavor.

Each upload blends regional music and casual social commentary. He might ask strangers for advice, dance with them in public, or end with a corrido. These musical inserts aren’t background noise—they’re central to his identity and help separate him from creators who only vlog or perform. His channel isn’t just entertaining—it celebrates voice and vulnerability.

Although his upload volume is modest (3.5 videos/month), his average monthly views hit 728.4K. His videos see 29.1K average engagements, showing that fans are not just watching—they're reacting. His growth rate of +2.77% confirms a steady climb, supported by the fact that he posted as recently as 8 days ago. His audience isn’t just passive—it comments, sings along, and shows up regularly.

Videos are usually posted once a week around 7 PM EST, matching his Instagram schedule. The consistency helps his audience form a rhythm, and his weekly content often mirrors what’s happening in real life—holidays, travel, or street festivals. Whether he’s in Mazatlán or on a European sidewalk, the format stays the same: walk, talk, and sing. That formula has become his personal brand.

  • Username: @gorditoarce
  • Influence Score: 89.1/100
  • Followers: 1.2M
  • Activity: 3.5 videos/month
  • Engagement Rate: 2.45%
  • Growth: +2.77%
  • Average Engagement: 29.1K
  • Posting Habits: Once a week at 7 PM EST

El Gordo Arce’s Social Media Influence Summary

El Gordo Arce holds a Favikon Influence Score of 9,149 points, placing him at Level 2, and firmly in the top 1% of Instagram creators in Mexico (#74). On a global scale, he’s ranked in the top 1% on Instagram (#2655 worldwide), and his YouTube performance in the video entertainment category earns him a top 2% spot in Mexico (#166) and a top 1% placement worldwide (#1743).

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Content Strategy: Positivity, Humor, and Authentic Encounters

El Gordo Arce’s content strategy revolves around positivity and spontaneity. With a “cheerful” tone and “minimal” political presence, his posts remain brand-safe and lighthearted. His videos frequently involve public interactions, where he either sings with passersby or asks personal, funny questions—making viewers feel like part of the scene.

Reachability and Partnerships

El Gordo Arce is highly reachable for collaborations, with a clear pattern of tagging brands like Ras Entretenimiento in his content. He tends to highlight partnerships organically, often integrating brand mentions into humorous or musical posts rather than standalone ads. His estimated price per post is $10K, reflecting both his follower count and consistent engagement—especially on Instagram. Given his casual style, brand integrations are subtle and feel natural to his audience.

An overview of El Gordo’s top influential connections across key industries. (Source: Favikon)

He is part of a tight creator network that includes Grupo Delta Norteño, Mayve Castro, and Ramón Armienta, all of whom align with his focus on regional music and street-level storytelling. These creator ties show that he operates in a collaborative circle, opening the door to multi-influencer campaigns or cross-promotional projects. His style makes him a strong fit for lifestyle, music, and community-driven brands looking to reach Mexican and U.S.-based Spanish-speaking audiences with humor and warmth.

Conclusion: A Heartfelt Voice in Lifestyle and Music

El Gordo Arce is more than a creator—he’s a feel-good force on social media. With a growing base of followers, standout engagement, and a natural gift for making people smile, he’s a strong choice for brands looking to reach lifestyle and entertainment audiences with sincerity. His light humor, regional pride, and public musical skits create a digital presence that feels close, entertaining, and consistently human.

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