How a Regional PR & Influence Agency Professionalised Its Creator Offering and Delivered €30K EMV on an Unpaid Campaign
"Favikon makes us more professional and credible. It gives our clients the proof they need - and gives us the confidence to back every recommendation with data."
- Alice Moreau, Founder & Director, Agence Bloome
About Alice
Meet Alice Moreau, Founder and Director of Agence Bloome. Alice built Bloome as a full-service brand strategy and communications agency with a strong regional focus across southern France - Lyon, Marseille, Nice, Bordeaux, and beyond. She manages influencer campaigns across a portfolio of roughly 30 active creator relationships per year, combining PR and influence strategy to deliver complementary, integrated results for her clients.
About Agence Bloome
Agence Bloome is a brand strategy and communications agency based in the south of France, specialising in three core areas: brand strategy and branding, PR and influence (paid and unpaid), and drive-to-store communication activations. Known as the "brand cultivator agency," Bloome works with clients on long-term annual partnerships, building strategies where PR and influencer marketing work hand in hand.
Services:
Brand Strategy & Branding | PR & Influence Strategy (Paid & Unpaid) | Drive-to-Store Activations | Content Creation | CSR Communication
ICP & Persona:
Regional Brands in Food, Lifestyle & Hospitality | Retailers with Physical Locations | Local & National Brands Targeting French Regional Markets | Brands Seeking Integrated PR + Influence Strategies
Before Favikon
Before Favikon, identifying and vetting the right creators was slow, unreliable, and hard to justify to clients:
• Manual discovery with no performance data: Searching directly on Instagram using hashtags and keywords was time-consuming, with no way to assess audience quality, engagement rates, or creator growth directly from the platform.
• No way to prove creator credibility to clients: Recommending a profile without hard data made it difficult to build client confidence - especially for brands investing in long-term partnerships.
• Fragmented vetting process: Assessing whether a creator was genuinely growing, consistently posting, or had a trustworthy audience required checking multiple signals manually with no unified view.
After Favikon
Favikon became Agence Bloome's primary discovery and vetting engine, used on every campaign across the full client portfolio.
1/ Creator Discovery by Region and Niche
For every campaign, Alice uses Favikon's search engine to identify creators by geography, niche, and audience criteria - filtering by engagement rate, posting frequency, audience authenticity, and growth trajectory. For regional clients, she prioritises creators whose audiences are concentrated in the target city or catchment area, ensuring drive-to-store campaigns reach people who can actually visit.
Result: Faster, more precise creator shortlists tailored to each client's market and location
2/ Audience Quality & Authenticity Vetting
Alice filters out creators with engagement rates below 1%, inconsistent posting schedules, or audiences flagged for low authenticity. She actively looks for profiles in growth - particularly for campaigns planned weeks or months ahead - to ensure the creator is still relevant and growing by the time the content goes live.
Result: Higher-quality activations with lower risk and stronger client trust
3/ Data-Backed Client Proposals
Favikon's analytics allow Alice to present every creator recommendation with full audience data, engagement benchmarks, and performance indicators - replacing vague profile suggestions with quantified, client-ready proposals. Clients who previously questioned influencer marketing now engage more confidently.
Result: More professional, credible proposals that accelerate client sign-off
Results
Since integrating Favikon, Agence Bloome has:
• Generated €30,000 in EMV on a single unpaid campaign for a restaurant launch in Nice - with 100+ digital mentions across stories, Reels, and posts, reaching 285,000 people
• Achieved over 2 million impressions on a Haribo store opening activation in Lyon, driven by precision local creator targeting
• Eliminated unreliable media kit requests - all creator data is now accessed directly through Favikon before any outreach begins
• Increased client confidence and proposal conversion by backing every creator recommendation with verified performance data
• Reduced time spent on manual Instagram research, replacing hashtag searches with structured, filtered discovery
• Manages ~30 active creator relationships per year across multiple regional markets, primarily on Instagram and TikTok (Reels and short video)
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